Career Development

What Does a Sales Team Leader Do?

Find out what a sales team leader does, how to get this job, and what it takes to succeed as a sales team leader.

Sales team leaders are responsible for overseeing the work of their sales teams. They commonly provide leadership, guidance, and direction to individual salespeople or groups of salespeople who are selling a particular product or service.

Sales team leaders may also be responsible for managing other aspects of their organization’s sales process, such as creating sales strategies, developing new products or services, etc.

Sales Team Leader Job Duties

A sales team leader typically has a wide range of responsibilities, which can include:

  • Training new staff members on company policies and procedures as needed
  • Providing regular feedback to each member of the sales team regarding their performance
  • Coaching team members on effective sales techniques and methods for increasing revenue
  • Developing strategies to improve sales performance through ongoing training and development
  • Providing feedback to management regarding potential hires to ensure they are a good fit with the company culture and mission
  • Meeting with clients to identify their needs and recommend products or services that meet those needs
  • Coordinating with marketing teams to promote new products or services to existing clients
  • Setting goals and objectives for each team member and providing regular feedback to help them improve performance
  • Ensuring that team members have the tools they need to succeed including computers, software, vehicles, cell phones, etc.

Sales Team Leader Salary & Outlook

Sales team leaders’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $76,500 ($36.78/hour)
  • Top 10% Annual Salary: $145,000 ($69.71/hour)

The employment of sales team leaders is expected to grow at an average rate over the next decade.

Employment growth will be driven by the e-commerce industry, as online retailers continue to expand their geographic reach and add new products and services. Sales team leaders will be needed to help these companies understand and navigate the needs of customers in different regions and industries.

Sales Team Leader Job Requirements

A number of qualifications are necessary to become a sales team leader. They may include:

Education: A minimum of a bachelor’s degree is often a requirement to become a sales team leader. Some companies prefer candidates to have a master’s degree. Relevant coursework includes sales, marketing, business and finance.

Training & Experience: Sales team leaders typically have several years of experience in sales. They may have worked as sales representatives or sales managers before advancing to a leadership role. Sales team leaders may also have experience in other industries, such as retail or manufacturing.

Sales team leaders may receive on-the-job training to learn about the company’s products and services, the products they will be selling and the company’s sales process. They may also receive training in leadership skills, such as time management, delegation and communication.

Certifications & Licenses: Companies often seek sales team leader candidates who have relevant certifications. These professional credentials give candidates essential knowledge and make them a more appealing hire.

Sales Team Leader Skills

Sales team leaders need the following skills in order to be successful:

Communication: Communication is the act of transferring information from one person to another. As a sales team leader, you need to be able to communicate effectively with your team members, customers and managers. You can use communication skills to help your team understand company goals, develop strategies and resolve conflicts. You can also use communication skills to help your team develop trust and build positive relationships with customers.

Leadership: Leadership skills are the foundation of a sales team leader’s skill set. As a team leader, you are responsible for guiding your team to success. You can do this by providing direction, creating a positive work environment and empowering your team to succeed.

Problem-solving: Problem-solving skills allow you to identify challenges and find solutions. As a sales team leader, you may be responsible for resolving issues that arise during sales calls. For example, if a sales representative is having difficulty connecting with a potential customer, you may step in to help them. Your problem-solving skills can help you identify the issue and find a solution that satisfies the customer.

Decision-making: A team leader’s ability to make effective decisions is an important skill. You can use your decision-making skills to help your team make informed choices about their sales strategies, customer service and other aspects of their job. You can also use decision-making skills to help your team navigate challenges and solve problems.

Team management: Team management skills allow you to delegate tasks, monitor progress and provide guidance to your team. As a sales team leader, you may be responsible for assigning sales representatives to specific territories, setting goals and monitoring sales performance. You can use your team management skills to ensure your team is working efficiently and effectively.

Sales Team Leader Work Environment

Sales team leaders work in a fast-paced, high-pressure environment. They are responsible for leading a team of salespeople and must be able to motivate and inspire them to reach their sales goals. Sales team leaders must have excellent communication and interpersonal skills, as well as strong organizational and time-management skills. They must be able to work well under pressure and handle multiple tasks simultaneously. Sales team leaders typically work full time, and they may work long hours, including evenings and weekends. They may also travel frequently to meet with clients or potential clients.

Sales Team Leader Trends

Here are three trends influencing how sales team leaders work. Sales team leaders will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Collaborative Sales Model

The sales industry is changing rapidly, and one of the most significant changes is the move towards a more collaborative sales model. This shift is being driven by the need to create a more efficient sales team that can better serve customers’ needs.

Sales Team Leaders will need to be able to work effectively in a collaborative environment in order to be successful. They will also need to be able to manage and motivate a team of salespeople, as well as provide guidance and support along the way.

More Focus on Customer Experience

As businesses become more focused on customer experience, sales teams will need to adapt their strategies to meet the needs of today’s buyers.

Sales Team Leaders will need to focus on creating a positive customer experience by providing excellent service and product knowledge. They will also need to be able to identify and address customer concerns quickly and efficiently. In addition, they will need to be able to track and measure customer satisfaction in order to understand how to improve it in the future.

Greater Emphasis on Digital Marketing

As digital marketing becomes an increasingly important part of business, sales teams are beginning to place greater emphasis on this area. This is because digital marketing allows companies to reach a wider audience and connect with potential customers in new and innovative ways.

Sales Team Leaders who are able to utilize digital marketing tools and platforms will be more successful in the long run. They will need to be familiar with the latest trends in digital marketing and how to use them to their advantage.

How to Become a Sales Team Leader

A career as a sales team leader can be very rewarding. It offers the opportunity to work with a team of motivated individuals, and to help them reach their full potential. As a sales team leader, you’ll need to have a clear understanding of your company’s products and services, and how they can benefit your customers. You’ll also need to be able to effectively communicate this information to potential customers in order to convince them to buy.

In order to become a successful sales team leader, it’s important to develop strong relationships with both internal and external stakeholders. You should also be able to manage multiple tasks simultaneously, and stay organized under pressure.

Related: How to Write a Sales Team Leader Resume

Advancement Prospects

The next step up from sales team leader is usually sales manager. In order to advance, sales team leaders need to demonstrate their leadership and management abilities, as well as their knowledge of the product or service being sold. They should also have a proven track record of meeting or exceeding sales targets. Once they are promoted to sales manager, they will be responsible for managing a team of salespeople and will be responsible for meeting sales targets.

Sales Team Leader Job Description Example

Are you a sales professional with team management experience? Do you have a proven track record of achieving sales targets? If you answered yes to both, then we’d like you to lead our sales team at [CompanyX].

As the sales team leader, you will be responsible for managing a team of sales executives and achieving the team’s sales targets. In this role, you will provide coaching and mentorship to your team, develop sales strategies, and manage customer relationships. You will also be responsible for generating new business opportunities and maintaining existing client relationships.

To be successful in this role, you should have previous experience leading a sales team, as well as a proven track record of achieving sales targets. You should also be a strategic thinker with excellent communication and interpersonal skills.

Duties & Responsibilities

  • Achieve and exceed monthly sales targets by developing and executing effective sales strategies
  • Train, coach, and motivate team members to improve performance and meet individual and team goals
  • Monitor team performance against KPIs and objectives, providing feedback and coaching to ensure continuous improvement
  • Conduct regular one-on-one meetings with team members to discuss progress, identify development needs, and set goals
  • Develop strong relationships with customers, understanding their specific needs and requirements
  • Respond to customer inquiries and complaints in a timely and professional manner
  • Proactively seek out new sales opportunities through networking and market research
  • Prepare accurate and detailed reports on sales activity, pipeline, and forecast
  • Stay up-to-date on industry trends and developments to ensure the team is selling the most current and relevant products and services
  • Collaborate with other departments to ensure smooth and efficient operations
  • Adhere to company policies and procedures, as well as all applicable laws and regulations
  • Perform other duties as assigned

Required Skills and Qualifications

  • Bachelor’s degree in business, sales, or related field
  • 10+ years proven sales experience
  • 5+ years management/leadership experience
  • Proven track record of achieving quotas and goals
  • Excellent communication, interpersonal, and presentation skills
  • Strong organizational and time-management skills
  • Proficient in Microsoft Office, with aptitude to learn new software and systems

Preferred Skills and Qualifications

  • MBA or other advanced degree
  • Working knowledge of CRM software, such as Salesforce
  • Experience developing and leading a high-performing sales team
  • Ability to travel up to 50%

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