Career Development

What Does a Sales Team Manager Do?

Find out what a sales team manager does, how to get this job, and what it takes to succeed as a sales team manager.

Sales team managers are responsible for overseeing the day-to-day activities of their sales teams. They commonly provide leadership, guidance, and direction to individual salespeople or groups of salespeople who work together on a common goal or set of goals.

Sales team managers may also be responsible for managing other aspects of their organization’s sales process, such as marketing or customer service. This might include developing new products or services, creating marketing campaigns, etc.

Sales Team Manager Job Duties

A sales team manager typically has a wide range of responsibilities, which can include:

  • Creating reports on sales performance by territory or account, including forecasting future opportunities or challenges
  • Reviewing sales reports to identify trends or opportunities for improvement
  • Conducting training sessions to help new employees learn the ropes on the job
  • Developing a plan to increase sales within the company’s current markets by researching potential customers’ needs and recommending solutions to meet those needs
  • Identifying new business opportunities and developing relationships with potential clients
  • Creating and maintaining relationships with existing clients to ensure ongoing satisfaction with company products or services
  • Managing teams of sales representatives who are working within specific territories or accounts
  • Evaluating the performance of team members and providing feedback to help them improve their skills
  • Determining how best to allocate limited resources in order to meet goals while maintaining high standards of customer service

Sales Team Manager Salary & Outlook

Sales team managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $73,500 ($35.34/hour)
  • Top 10% Annual Salary: $142,000 ($68.27/hour)

The employment of sales team managers is expected to grow at an average rate over the next decade.

Employment growth will be driven by the e-commerce industry, as online retailers continue to expand their geographic reach and product lines. Sales team managers will be needed to oversee the work of outside sales representatives and ensure that they are meeting their quotas.

Sales Team Manager Job Requirements

A number of qualifications are necessary to become a sales team manager. They include:

Education: A minimum of a bachelor’s degree is often a requirement to become a sales team manager. Some companies prefer candidates to have a master’s degree in business administration (MBA). An MBA can provide you with the skills and knowledge to be an effective leader and manager.

Training & Experience: Sales team managers typically have several years of sales experience. They may have worked as a sales representative or sales associate before advancing to a sales team manager position. Sales team managers may also have experience in other managerial roles, such as a store manager or supervisor.

Certifications & Licenses: Sales team managers typically do not need any certifications to earn their position. However, there are certifications available for sales team managers who wish to increase their earning capacity or make themselves more competitive when attempting to advance in their career.

Sales Team Manager Skills

Sales team managers need the following skills in order to be successful:

Communication: Communication is the act of transferring information from one person to another. As a sales team manager, you may need to communicate with your team members individually or in groups. You may also need to communicate with your team members’ supervisors or managers. Effective communication can help you to convey your message clearly and to ensure that your team members understand what you are saying.

Leadership: Leadership skills can help you motivate your team and encourage them to work together to achieve goals. You can use your leadership skills to guide your sales team through training, develop a strategy for reaching sales targets and help your team members develop their skills.

Problem-solving: Problem-solving skills allow you to identify challenges and find solutions to overcome them. As a sales team manager, you may be responsible for resolving issues that arise during sales calls. You can use your problem-solving skills to identify the issue, research potential solutions and implement a solution that helps your team continue to perform well.

Negotiation: Negotiation is the ability to persuade others to agree with your ideas or proposals. As a sales team manager, you may need to negotiate with clients to close deals or with suppliers to receive discounts. You can also use negotiation skills to help your team members resolve conflicts and disagreements.

Teamwork: Teamwork is the ability to work with others to achieve a common goal. As a sales team manager, you can use teamwork to help your team grow and develop. For example, you can hold team-building activities to help your team members get to know each other better and work together more effectively.

Sales Team Manager Work Environment

Sales team managers work in a fast-paced, high-pressure environment. They are responsible for leading a team of salespeople and must be able to motivate and inspire them to reach their sales goals. Sales team managers must have excellent communication and interpersonal skills, as well as strong organizational and leadership abilities. They must be able to work well under pressure and handle multiple tasks simultaneously. Sales team managers typically work long hours, including evenings and weekends, and may travel frequently.

Sales Team Manager Trends

Here are three trends influencing how sales team managers work. Sales team managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Agile Sales Team

The sales team is evolving, and businesses are starting to realize the need for a more agile sales team. This means that they will need managers who can adapt to changing market conditions and keep the team focused on achieving goals.

Sales team managers who are able to adapt to this new environment will be in high demand, as they will be able to help businesses stay ahead of the competition. In order to be successful, they will need to be able to manage teams effectively and understand what makes each individual member tick.

More Focus on Digital Marketing

As digital marketing becomes more important, sales teams will need to focus on developing skills in this area.

By understanding how to use social media, search engine optimization, and other digital marketing tools, sales teams can reach a wider audience and generate more leads. Additionally, by using digital marketing tools, sales teams can track the effectiveness of their campaigns and make adjustments as needed.

A Greater Emphasis on Customer Experience

Customer experience has become an increasingly important factor in business success. As customers have more options available to them, they are looking for businesses that provide a positive customer experience.

Sales teams can capitalize on this trend by focusing on providing excellent customer service. This includes things like answering questions quickly, resolving issues quickly, and providing helpful information. By doing so, sales teams can build trust with customers and ensure that they come back again and again.

How to Become a Sales Team Manager

A career as a sales manager can be rewarding in many ways. It offers the opportunity to work with people, develop your skills, and make a difference in the lives of others. However, it’s important to consider all aspects of this career before jumping in.

One of the most important things to think about is what type of sales you want to manage. Do you want to manage a team that sells products or services? Or do you want to manage a team that sells advertising space? There are many different types of sales teams, so it’s important to find one that matches your interests and skills.

Another important consideration is the size of the company you want to work for. Some companies have large sales teams, while others have smaller ones. You also need to think about the culture of the company. Is it a fun place to work or a more serious environment?

Lastly, it’s important to think about your long-term goals. Do you want to move up the corporate ladder and become a CEO someday? Or do you want to stay at the manager level and focus on leading a successful team?

Related: How to Write a Sales Team Manager Resume

Advancement Prospects

The next step up from sales team manager is usually regional sales manager. In this role, you would be responsible for managing the sales teams in a specific geographic region. You would work with the sales team managers to ensure that they are meeting their quotas and that they are using the most effective sales strategies. You would also be responsible for developing new business opportunities in your region.

The next step up from regional sales manager is usually national sales manager. In this role, you would be responsible for managing the sales teams across the country. You would work with the regional sales managers to ensure that they are meeting their quotas and that they are using the most effective sales strategies. You would also be responsible for developing new business opportunities in different regions.

Sales Team Manager Job Description Example

Are you a sales superstar? Do you have what it takes to lead and motivate a team of sales professionals? If you answered yes, then we want to hear from you!

We’re looking for an experienced sales team manager to lead and inspire our sales team to reach new heights. The ideal candidate will have a proven track record in sales, as well as experience managing and developing a team of sales professionals. They will be responsible for setting and achieving sales targets, as well as developing and implementing sales strategies. They will also be responsible for coaching and mentoring team members, and providing feedback to improve performance.

If you’re a driven, motivated individual with a passion for sales and leadership, then we want you on our team!

Duties & Responsibilities

  • Achieve and exceed sales targets by developing and executing effective strategies
  • Analyze data and market trends to identify opportunities for growth
  • Create detailed business plans to facilitate the attainment of goals
  • Recruit, train, and manage a high-performing sales team
  • Monitor individual and team performance against targets, providing feedback and coaching as needed
  • Develop strong relationships with customers, understanding their needs and pain points
  • Stay up-to-date on industry trends and competitor activity
  • Prepare reports for upper management detailing sales progress and forecast
  • Collaborate with other departments to ensure smooth execution of sales initiatives
  • Address customer concerns and complaints in a timely and professional manner
  • Implement processes and best practices to drive efficiency and improve results
  • Take corrective action as needed to course correct when necessary

Required Skills and Qualifications

  • Bachelor’s degree in business, sales, or related field
  • 5+ years proven experience in a sales leadership role
  • Proven track record of achieving or exceeding sales targets
  • Excellent communication, presentation, and negotiation skills
  • Strong organizational and time-management skills
  • Ability to motivate and lead a team

Preferred Skills and Qualifications

  • MBA or other advanced degree
  • 10+ years sales experience
  • Experience managing a remote sales team
  • Industry-specific knowledge and contacts
  • Familiarity with CRM software

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