Career Development

What Does a Sally Beauty Store Manager Do?

Find out what a Sally Beauty Store Manager does, how to get this job, and what it takes to succeed as a Sally Beauty Store Manager.

Sally Beauty is a global beauty retailer that specializes in professional hair, skin, and nail care products. They have over 5,000 stores in the United States, Canada, Mexico, and the United Kingdom.

A store manager at Sally Beauty is responsible for overseeing the day-to-day operations of the store. This includes managing staff, ensuring customer satisfaction, and maintaining store standards. Store managers must also be knowledgeable about the products and services offered by Sally Beauty, and be able to provide customers with accurate information and advice. Additionally, store managers must ensure that the store is compliant with all applicable laws and regulations.

Sally Beauty Store Manager Job Duties

A Sally Beauty Store Manager typically has a wide range of responsibilities, which can include:

  • Lead and motivate a team of sales associates to achieve store goals
  • Ensure that all customer service standards are met, providing an exceptional shopping experience for each customer
  • Monitor daily operations, including opening/closing procedures, cash handling, inventory management, merchandising, and loss prevention
  • Develop strategies to increase sales and profitability, while controlling expenses
  • Train and develop staff on product knowledge, customer service, and operational processes
  • Maintain accurate records of employee performance, attendance, and payroll
  • Manage the recruitment process, interviewing and selecting new employees
  • Create and implement effective marketing plans to drive traffic and promote products
  • Analyze financial data to identify trends and opportunities for improvement
  • Oversee the maintenance of the store’s physical appearance, ensuring it is clean, organized, and well-stocked
  • Respond to customer inquiries and complaints in a timely manner
  • Stay up-to-date with industry trends and best practices

Sally Beauty Store Manager Salary

The salary of a store manager at Sally Beauty is determined by a variety of factors, including the size of the store, the number of employees, the location of the store, the amount of experience the store manager has, and the company’s overall budget. Additionally, Sally Beauty may offer additional incentives such as bonuses or commission-based pay to reward store managers for their hard work and dedication.

  • Median Annual Salary: $57,112 ($27.46/hour)
  • Top 10% Annual Salary: $72,450 ($34.83/hour)

Sally Beauty Store Manager Job Requirements

To be hired as a store manager at Sally Beauty, applicants must have a minimum of two years of retail management experience. A high school diploma or equivalent is required, and a bachelor’s degree in business or a related field is preferred. Applicants must also have excellent customer service and communication skills, as well as the ability to motivate and lead a team. Additionally, applicants must be able to work flexible hours, including nights and weekends. Knowledge of the beauty industry is a plus. Applicants must also be able to pass a background check and drug test.

Sally Beauty Store Manager Skills

Sally Beauty Store Manager employees need the following skills in order to be successful:

Customer Service: Customer service skills allow you to interact with customers and provide them with a positive experience. As a store manager, you may be responsible for training and supervising cashiers and other employees. You can use your customer service skills to train employees on how to interact with customers and resolve any issues they may have.

Scheduling: Scheduling is the process of planning and organizing work shifts for employees. As a manager, you may be responsible for scheduling employees and ensuring that the store has enough staff to operate at all times. Sally Beauty store managers may also schedule training for employees and ensure that employees have the time they need to complete their duties.

Store Operations: Sally Beauty store managers oversee the day-to-day operations of their store, including staff management, inventory control, customer service and sales. They may also be responsible for managing the budget for their store. Effective store managers have a thorough understanding of the operations of their store and can make informed decisions about how to best run it.

Loss Prevention: As a Sally Beauty store manager, you may be responsible for preventing theft in your store. This involves knowing the store’s inventory and monitoring employees to ensure they aren’t stealing from the company. You may also be responsible for ensuring employees are following company policies and procedures.

Merchandising: Merchandising is the process of displaying products in a way that attracts customers. Sally Beauty store managers often have strong merchandising skills because they are responsible for the layout of the store. This includes knowing how to display products to make them appealing to customers and ensuring that the store is well-organized.

Sally Beauty Store Manager Work Environment

Sally Beauty Store Managers are responsible for the day-to-day operations of a Sally Beauty store. They must ensure that the store is running smoothly and efficiently, and that customers are receiving the best possible service. Store Managers typically work a 40-hour week, but may be required to work additional hours during peak times. They must be able to work in a fast-paced environment and handle multiple tasks at once. Store Managers must also be able to work with a variety of people, including customers, employees, and vendors. They must be able to handle customer complaints and resolve conflicts in a professional manner. Store Managers must also be able to work with a variety of computer systems and software programs.

Sally Beauty Store Manager Trends

Here are three trends influencing how Sally Beauty Store Manager employees work.

Digital Transformation of Retail Stores

Digital transformation is transforming the retail industry, and Sally Beauty Store Managers must understand how to leverage digital technologies to improve customer experience. Digital transformation includes using technology such as artificial intelligence (AI), machine learning (ML), augmented reality (AR), virtual reality (VR), and robotics to create a more personalized shopping experience for customers.

For example, AI-powered chatbots can be used to answer customer questions quickly and accurately. ML algorithms can be used to analyze customer data and provide insights into customer preferences and buying habits. AR and VR can be used to give customers an immersive shopping experience. Robotics can be used to automate mundane tasks like stocking shelves or cleaning up spills.

By understanding these emerging trends, Sally Beauty Store Managers can ensure that their stores are leveraging the latest technologies to provide customers with the best possible shopping experience.

Managing with Data and Analytics

Data and analytics are becoming increasingly important for store managers to make informed decisions. With the rise of e-commerce, Sally Beauty Store Managers must be able to analyze customer data in order to understand their customers’ needs and preferences. This will help them create targeted marketing campaigns and optimize product offerings.

Data and analytics can also be used to track inventory levels, monitor sales trends, and identify areas where improvements can be made. By leveraging data and analytics, store managers can better manage their stores and ensure that they are providing the best possible service to their customers.

Increasing Importance of Diversity

As the retail industry continues to evolve, Sally Beauty Store Managers must understand and embrace the importance of diversity. This includes creating an inclusive environment for customers and employees alike, as well as understanding how different cultures interact with products and services.

Store managers should also be aware of the changing demographics in their area and adjust their marketing strategies accordingly. For example, if there is a large Hispanic population in the area, store managers should consider offering bilingual customer service or Spanish-language advertising. Additionally, they should ensure that their staff reflects the diversity of their customer base.

By embracing diversity, Sally Beauty Store Managers can create a more welcoming atmosphere for all customers and foster a sense of belonging within their stores.

Advancement Prospects

As a Sally Beauty Store Manager, you have the opportunity to advance your career by taking on additional responsibilities and learning new skills. You may be able to move up to a higher-level position within the company, such as a Regional Manager or District Manager. You may also be able to move into a corporate position, such as a Merchandising Manager or a Human Resources Manager. With the right experience and qualifications, you may even be able to move into a higher-level position in the beauty industry, such as a Beauty Consultant or a Beauty Brand Manager.

Interview Questions

Here are five common Sally Beauty Store Manager interview questions and answers.

1. Tell me about a time that you had to deal with irate customers on the phone or in person.

This question can help an interviewer understand how you handle stressful situations. Use your answer to highlight your problem-solving and interpersonal skills, as well as your ability to remain calm under pressure.

Example: “I had a customer call me once who was very upset because she couldn’t find the product she wanted in our store. I asked her what color it was so that I could look for it on my computer system. After searching through all of our inventory, I still didn’t find it. I apologized to her and offered to order it from the manufacturer at no cost to her. She was happy with this solution.”

2. Why do you want to work at Sally Beauty?

This question can help the interviewer determine your level of interest in working for their company. It also helps them understand what motivates you to work hard and succeed at this job. When answering, it can be helpful to mention a few specific reasons why you’re interested in working here. You can also include some personal experiences that have helped shape your decision to pursue this career path.

Example: “I want to work at Sally Beauty because I’ve always been passionate about beauty products. Ever since I was a teenager, I would spend hours browsing through makeup counters and trying out new products. Working as a sales associate at Sally Beauty has given me the opportunity to learn more about different types of products and how they can benefit customers. This experience has inspired me to pursue a career as a store manager.”

3. What is the most important thing you learned from a previous manager?

This question can help the interviewer get to know you better and understand what skills you have developed over time. It also helps them determine if your previous manager’s style aligns with theirs, which can be important for a successful working relationship.

Example: “My last manager taught me how to manage my time more effectively. She showed me that I could use my calendar as a tool to keep track of when I needed to complete certain tasks or projects. This helped me stay organized and on top of my work. Now, I use this method myself to teach it to others.”

4. Do you have any experience taking inventory?

Inventory management is an important part of being a Sally Beauty store manager. The interviewer may ask this question to see if you have experience with inventory and how you performed the task in your previous role. Use your answer to highlight your ability to perform tasks like taking inventory, organizing products and managing stock levels.

Example: “In my last position as a Sally Beauty store manager, I was responsible for performing monthly inventories on all products in the store. This included counting every product we had in stock, including makeup, hair care, nail care and other beauty supplies. I also used software that helped me track our inventory levels so I could make sure we always had enough products to meet customer demand.”

5. Would you be comfortable selling products to customers over the phone?

This question can help the interviewer determine if you have experience working with customers over the phone. If you do not, they may ask you about your willingness to learn how to do so. When answering this question, consider what skills you have that could be helpful in a customer service role.

Example: “I am comfortable speaking on the phone and I think it’s important for any manager to be able to communicate effectively with their team members. However, I also know that there are many ways to reach someone at Sally Beauty Supply, including email, text message and social media. I would encourage my employees to use these methods when possible because it allows them to get their questions answered more quickly.”


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