Senior Brand Manager Resume Example & Writing Guide

Use this Senior Brand Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

As a brand manager, you’re responsible for building an entire brand from the ground up or re-energizing an existing one. You’ll research your industry and competitors, define your brand’s unique value proposition, create a compelling story around it, and develop a long-term strategy to support it.

If you’re looking for a career that’s both challenging and rewarding, there’s never been a better time to be a brand manager. Thanks to rapid advances in technology, globalization, and the rise of social media, brands have more opportunities than ever to reach customers directly through digital channels. And with more ways for consumers to interact with brands than ever before, brand managers are tasked with creating compelling content that will resonate with their target audiences.

If you’re ready to step into a brand manager role but aren’t sure where to start your job search, here are some tips and an example resume to help you write a compelling brand manager resume that will get you noticed by recruiters.

Mary Thompson
Chicago, IL | (123) 456-7891 | [email protected]

Senior-level brand manager with over 10 years of experience in CPG, health care, and FinTech industries. Proven track record of developing and executing brand strategies that achieve aggressive business goals. Skilled at creating powerful marketing and communications programs that engage customers and drive market share.

Northwestern University Jun '10
M.B.A. in Marketing
University of Illinois at Urbana-Champaign Jun '06
B.A. in Psychology
Company A, Senior Brand Manager Jan '17 – Current
  • Led the development of a new product line, increasing sales by $1M in first year and winning an award for “Best New Product Launch” from our CEO.
  • Managed all aspects of marketing including pricing strategy, trade promotions, media planning and buying, creative development and production, packaging design, merchandising support and promotional activities to achieve revenue goals.
  • Developed integrated marketing plans that included digital strategies such as paid search advertising (PPC), social media campaigns, email marketing programs and website optimization initiatives to drive brand awareness and increase market share within the assigned category(s).
  • Collaborated with cross-functional teams across Sales & Marketing to develop strategic business plans aligned with overall company objectives; developed annual budgets based on projected sales volume/profitability targets.
  • Created compelling content for online channels including landing pages, eCommerce sites, blogs etc., using best practices for SEO/SEM implementation where applicable.
Company B, Senior Brand Manager Jan '12 – Dec '16
  • Managed the day-to-day operations of a $2M brand, including overseeing all marketing and sales activities
  • Spearheaded the development of new products by conducting market research and analyzing competitor offerings
  • Collaborated with cross-functional teams to develop strategic plans for long-term growth opportunities
  • Developed innovative campaigns that increased product awareness among target audiences by 30%
  • Conducted regular competitive analysis to ensure company was staying ahead of trends in the industry
Company C, Junior Brand Manager Jan '09 – Dec '11
  • Led the development and execution of marketing plans for assigned brands, including budget management, to achieve desired business results
  • Demonstrated expertise in developing creative briefs and working with agencies to execute against them, resulting in award-winning work
  • Defined and tracked key performance indicators for assigned brands, regularly reporting on progress and making recommendations for course corrections as needed
  • Certified Marketing Manager
  • Certified Professional in Marketing Operations
  • Certified Social Media Strategist

Industry Knowledge: Brand Management, Marketing Strategy, Digital Marketing, PR, Content Marketing, Social Media, SEO, SEM, Affiliate Marketing
Technical Skills: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Microsoft Office Suite, WordPress, Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write a Senior Brand Manager Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to focus on the responsibilities of your job. But that’s not enough to make a compelling resume. Instead, you should focus on the results of your work.

For example, rather than saying you “managed social media accounts,” you could say that you “increased Twitter followers by 20% in six months, resulting in a 150% increase in brand awareness.”

The second bullet point is much stronger because it provides specific numbers and details about the project. It also ties in the outcome of the project—an increase in brand awareness—which is always a good thing to do when possible.

Identify and Include Relevant Keywords

When you apply for a senior brand manager role, your resume is likely to be scanned by an applicant tracking system (ATS) for certain keywords. This system looks for terms related to the position, like “marketing” and “advertising” in order to determine whether your skills and experience are a match for the job. If your resume doesn’t include enough relevant keywords, your application might not make it past the initial screening process.

To increase your chances of getting an interview, use this list of common senior brand manager keywords as a starting point:

  • Brand Management
  • Brand Development
  • Brand Strategy
  • Advertising
  • Brand Marketing
  • Integrated Marketing
  • Digital Marketing
  • Social Media Marketing
  • Marketing Strategy
  • Market Research
  • Creative Strategy
  • Branding & Identity
  • Strategy
  • Digital Strategy
  • Marketing
  • Email Marketing
  • Brand Awareness
  • Account Management
  • Marketing Management
  • Branding
  • Branding & Design
  • Brand Image
  • Retail
  • Merchandising
  • Visual Merchandising
  • Fashion
  • Product Development
  • Trend Analysis
  • Styling
  • Product Marketing

Showcase Your Technical Skills

As a senior brand manager, you will need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include programs like Adobe Creative Suite, Hootsuite, and Sprout Social. You should also be familiar with project management software, like Asana or Trello, and marketing automation software, like HubSpot or Marketo.

In addition to listing your technical skills on your resume, you should also highlight your ability to use technology to achieve results. For example, you might want to mention any successful campaigns you have managed or projects you have completed using technology. This will show potential employers that you are not only familiar with the essential tools and systems used in your field, but that you also know how to effectively use them to achieve results.


Crisis Intervention Specialist Resume Example & Writing Guide

Back to Resume

Nail Salon Manager Resume Example & Writing Guide