Senior Marketing Director Salary: What You’ll Make and Why

Senior marketing directors make around $118,215 to $144,536 on average in the US, depending on experience, location, skills, and other factors.

According to various salary aggregate websites, a senior marketing director’s salary in the US ranges between $118,215 and $144,536, with an average salary of $130,678. As of July 2022, the base salaries for senior marketing directors are listed as follows:


Keep in mind: Salary aggregate websites typically rely on data submitted anonymously by individuals using their site. Some websites may have received larger amounts of data of either higher or lower than average salaries, which may affect the site’s calculated average.

Read more: What Is a Senior Marketing Director? How to Become One

What influences a salary?

The salary of a Senior Marketing Director is determined by a number of factors, including education, experience, and job location. In this article, we will take a closer look at how these factors impact salary.

Years of experience

Salary increases are generally tied to your experience level. In general, the more years you spend working as a senior marketing director, the more you can expect to earn. Here’s how experience can impact your senior marketing director salary, according to the Bureau of Labor Statistics and the National Compensation Survey.

Level of experienceSalary
Entry-level (less than 1 year)$72,274
Early career (1 to 4 years)$93,868
Mid career (5 to 9 years)$126,806
Experienced (10 to 19 years)$162,224
Late career (20+ years)$203,034

Where you live can also impact how much you can make as a senior marketing director. Typically, working in a large metropolitan area correlates to a higher salary, as well as a higher cost of living.

Here is a list of some major cities with their corresponding average senior marketing director salary according to the Bureau of Labor Statistics.

CityAverage Salary
San Francisco, CA$166,031
New York City, NY$164,991
Washington DC, DC$148,773
Denver, CO$146,320
Seattle, WA$143,241
Indianapolis, IN$108,674
Birmingham, AL$105,468
Nashville, TN$103,877
Omaha, NE$93,624
New Orleans, LA$85,562

How does this compare to similar jobs?

Here’s how a senior marketing director’s salary stacks up against similar jobs.

Related JobsAverage Salary
Chief Marketing Officer$140,713
Director of Marketing$93,834
Brand Manager$78,985
Global Marketing Director$115,500
Product Marketing Manager$92,174
Digital Marketing Manager$71,914
Media Planner$53,403
Vice President of Marketing$138,292
Marketing Communications Manager$67,609

How to increase your senior marketing director salary

Now that you have a better idea of what you could expect to earn as a senior marketing director, let’s look at ways to boost your salary.

1. Strengthen your skills

Pursuing and improving in-demand skills could make you more competitive for promotions and higher-paying positions. These skills include:

  • Budget Management: Understand how to develop and manage a marketing budget
  • Marketing Strategy: Develop long-term plans and goals for the marketing department
  • Customer Analysis: Conduct research on target markets, industry trends, and competition
  • Brand Management: Oversee the development and execution of branding initiatives
  • Leadership: Motivate and manage a team of marketing professionals
2. Take more responsibilities

In order to increase your salary as a marketing director, you’ll need to show that you’re capable of handling more responsibility. This could mean taking on a larger team, spearheading a new marketing campaign, or increasing your company’s market share. By demonstrating your value to the company, you’ll be in a better position to negotiate a higher salary.

3. Know Your Value

When it comes to negotiating a salary, knowledge is power. Be sure to do your research before entering into salary discussions, so that you have a good idea of what similar positions in your industry are paying. You can use this information to your advantage when it comes to asking for a raise or negotiating a new salary.

Article Sources

1. US Bureau of Labor Statistics. “National Compensation Survey,” Accessed July 2, 2022.

2. US Bureau of Labor Statistics. “Occupational Employment and Wages,” Accessed July 2, 2022.

3. Payscale. “Senior Marketing Director Salary,” Accessed July 2, 2022.

4. Ziprecruiter. “Senior Marketing Director Annual Salary,” Accessed July 2, 2022.

5. Indeed. “Indeed Salary Finder,” Accessed July 2, 2022.

6. “Senior Marketing Director Salary,” Accessed July 2, 2022.

7. Glassdoor. “Senior Director Marketing Salaries,,25.htm.” Accessed July 2, 2022.


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