SEO Copywriter Resume Example & Writing Guide

Use this SEO Copywriter resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

An SEO copywriter is responsible for creating compelling content that ranks highly in search engines. This type of writer is often called upon to create content for websites, blogs, ebooks, social media posts, and more.

SEO copywriters need to know how to write for the web—so it’s important that they’re skilled at creating content that’s both search engine friendly and user friendly. They should have a solid understanding of search engine optimization best practices, as well as an eye for keyword research. And they should be able to write compelling copy that will help drive more traffic to their company’s website.

Here are some tips and an example to help you write a killer resume when you’re looking for an opportunity as an SEO copywriter.

James Smith
Phoenix, AZ | (123) 456-7891 | [email protected]

Results-oriented SEO copywriter with five years of experience crafting compelling website content that drives traffic and conversions. Specializes in creating engaging, keyword-rich copy that boosts search engine visibility and organic search results.

Arizona State University Jun '10
B.A. in English
Company A, SEO Copywriter Jan '17 – Current
  • Developed SEO-friendly copy for web pages, blogs, and other digital properties to increase organic search visibility.
  • Conducted keyword research to identify opportunities for optimization and used tools such as Google Analytics to track performance of content.
  • Collaborated with the design team on projects including landing pages, email marketing campaigns, social media posts, etc., ensuring that all copy is clear and concise.
  • Used in-house editorial calendar software (e.g., SharePoint) to manage deadlines and deliverables across multiple teams/projects.
  • Reviewed competitor websites for best practices related to SEO & UX and participated in brainstorming sessions regarding new product launches or enhancements to existing products/services.
Company B, SEO Copywriter Jan '12 – Dec '16
  • Collaborated with SEO team to create compelling, keyword-rich content that increased organic traffic by over 30%
  • Created engaging email campaigns for ~10K subscribers using A/B testing and copy optimization techniques
  • Conducted competitive analysis of top 10 ranking pages in order to improve page performance
  • Improved conversion rates on landing pages by 25% through better headline writing and persuasive copywriting
  • Spearheaded the creation of a new blog from scratch, increasing monthly visitors by 40% in 3 months
Company C, Marketing Copywriter Jan '09 – Dec '11
  • Wrote, edited and proofread marketing collateral such as brochures, website content, email campaigns, etc.
  • Developed an understanding of the target audience and the messaging that would resonate with them to create persuasive content.
  • Worked with the design team to ensure that the copy complimented the visuals and overall layout of the marketing piece.
  • Google AdWords Certification
  • Google Analytics Certification
  • HubSpot Inbound Marketing Certified

Industry Knowledge: SEO, Digital Marketing, Copywriting, Content Marketing, Public Relations
Technical Skills: Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads, Hootsuite, Sprout Social
Soft Skills: Communication, Creativity, Attention to Detail, Time Management, Research

How to Write an SEO Copywriter Resume

Here’s how to write an resume of your own.

Write Compelling Bullet Points

The best SEO copywriters know how to use specific, descriptive language to paint a clear picture of what a visitor will see when they click through to your website.

For example, rather than saying “website design company,” you could say “design and develop responsive websites using WordPress, HTML, and CSS.”

The second bullet point is much more specific and tells the reader exactly what they can expect if they hire you.

Identify and Include Relevant Keywords

When you submit your resume online, it’s likely that it will be scanned by an applicant tracking system (ATS) for certain keywords. ATS programs look for specific terms related to the job opening, like “search engine optimization” or “online marketing,” in order to determine whether your skills are a match for the position. If your resume doesn’t include enough of the right terms, the ATS might discard your application.

To increase your chances of getting an interview, make sure to include relevant keywords throughout all sections of your resume. You can find a list of commonly used keywords below:

  • Copywriting
  • Content Strategy
  • Content Marketing
  • Web Content Writing
  • Blogging
  • Search Engine Optimization (SEO)
  • Copy Editing
  • Digital Marketing
  • Search Engine Marketing (SEM)
  • Writing
  • Content Development
  • WordPress
  • Social Media Marketing
  • Creative Writing
  • Email Marketing
  • Digital Copywriting
  • Content Management
  • Editing
  • Marketing Copy
  • Search Engine Optimization (SEO) Copywriting
  • Copywriting for Search Engine Optimization (SEO)
  • Proofreading
  • Technical Writing
  • Copywriting for Advertising
  • Journalism
  • Blogging for Business
  • WordPress Copywriting
  • Press Releases
  • Search Engine Optimization (SEO)
  • Digital Marketing Services

Showcase Your Technical Skills

As an SEO copywriter, you need to be proficient in a variety of software programs and tools in order to do your job effectively. This might include keyword research tools, content management systems, and web analytics platforms. Additionally, SEO copywriters need to have a solid understanding of how search engines work and how to optimize content for them.

Some of the most commonly used software programs and tools by SEO copywriters include: Google Analytics, Google AdWords, Moz, and Ahrefs.


Permit Coordinator Resume Example & Writing Guide

Back to Resume

Stage Crew Resume Example & Writing Guide