Career Development

What Does a Social Media Account Manager Do?

Find out what a social media account manager does, how to get this job, and what it takes to succeed as a social media account manager.

Social media account managers are responsible for managing the social media presence of their company or organization. They’re often tasked with creating and maintaining a consistent brand image across various platforms, such as Facebook, Twitter, Instagram, etc.

Social media account managers may also be responsible for developing new content to post on these accounts, including blog posts, videos, images, etc. This content is typically designed to build awareness of the company’s products or services, drive traffic to their website, or encourage engagement with potential customers.

Social Media Account Manager Job Duties

Social media account managers typically have a wide range of responsibilities, which can include:

  • Analyzing data to measure the effectiveness of social media campaigns and identify areas for improvement
  • Managing social media accounts on various platforms such as Facebook, Twitter, Instagram, Pinterest, etc.
  • Creating and curating content such as blog posts, infographics, videos, memes, etc. to engage customers and generate leads
  • Collaborating with design teams to create compelling graphics or video content that can be shared across various social media channels
  • Providing customer support by responding to questions or complaints posted by customers via social media
  • Establishing relationships with clients to understand their needs and objectives
  • Identifying opportunities to increase brand awareness through social media by identifying new platforms and integrating them into existing strategies
  • Monitoring industry trends to determine how they may affect the company’s target market
  • Creating and scheduling content for social media channels according to the company’s brand guidelines and marketing goals

Social Media Account Manager Salary & Outlook

Social media account managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $59,000 ($28.37/hour)
  • Top 10% Annual Salary: $102,000 ($49.04/hour)

The employment of social media account managers is expected to grow faster than average over the next decade.

Social media platforms, such as Facebook and Twitter, are becoming increasingly important in marketing and advertising. As a result, social media account managers will be needed to help companies develop and maintain their social media presence.

Social Media Account Manager Job Requirements

A social media account manager typically needs the following qualifications:

Education: Social media account managers are typically required to have a bachelor’s degree in marketing, communications, English or another related field. These programs provide aspiring social media account managers with the skills and knowledge they need to effectively manage social media accounts.

Training & Experience: Social media account managers often receive on-the-job training to learn the specific social media platforms and strategies used by their company. Training may last for a few weeks to a month, depending on the company and the social media platform.

Certifications & Licenses: Certifications enable professionals to prove their qualifications to current and future employers. Social media account managers can earn certifications to gain more theoretical knowledge of their responsibilities, test their skills and further advance their career.

Social Media Account Manager Skills

Social media account managers need the following skills in order to be successful:

Communication: Social media managers often communicate with a variety of people, including other members of a company’s social media team, clients and customers. They also communicate with other departments, such as marketing and sales, to ensure that the company’s social media strategy is effective. Effective communication skills can help you collaborate with others to develop effective social media campaigns and strategies.

Creativity: Social media managers use creativity to develop engaging content for their company’s social media accounts. They may also use creativity to develop strategies for engaging with their audience and encouraging them to interact with the company’s social media accounts.

Research: Social media managers often need to research topics and strategies for their company’s social media accounts. This can include researching popular topics, hashtags and content that their audience might find interesting. Managers also research their audience to learn more about their preferences and what types of content they might engage with.

Time management: Managing time effectively is important for social media account managers, as they often have multiple projects and deadlines to meet. This skill involves planning ahead and setting realistic goals. For example, if you have a large project coming up, you might try to finish a smaller project first to give yourself some free time to work on the larger project.

Networking: Networking is the process of developing relationships with others. As a social media account manager, you may need to network with other professionals in your industry to gather information or find resources for your job. You can also use networking to find potential job opportunities.

Social Media Account Manager Work Environment

Social media account managers work in an office environment, usually in a cubicle or shared workspace. They typically work full time, although some may work part time or have flexible schedules. Many social media account managers also work overtime, as they may be required to respond to after-hours or weekend emergencies. The work can be stressful, as social media account managers must be able to handle multiple tasks and deadlines simultaneously. They must also be able to deal with difficult customers or clients.

Social Media Account Manager Trends

Here are three trends influencing how social media account managers work. Social media account managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Strategic Approach

The social media account manager role is evolving, as businesses are beginning to realize the importance of having a more strategic approach to their social media marketing.

Now, account managers need to be able to not only manage the day-to-day tasks of running a social media account, but also understand how to use social media to drive business results. This requires a deep understanding of social media marketing and the best ways to utilize it to reach target audiences.

More Focus on Influencer Marketing

As social media has become an increasingly important part of our daily lives, businesses have begun to focus more on influencer marketing as a way to reach new customers.

This trend is likely to continue in the years to come, as more and more people turn to social media platforms to find products and services that they love. By working with social media influencers, businesses can connect with these customers and create relationships that lead to sales.

A Greater Emphasis on Customer Service

Customer service is becoming an increasingly important aspect of business success. In order to keep customers happy, businesses need to provide excellent customer service.

Social media account managers can play a key role in this process by monitoring social media channels and responding to customer inquiries quickly and efficiently. They can also use social media to promote positive customer feedback and build trust with potential customers.

How to Become a Social Media Account Manager

A social media account manager career path can be a great way to get started in marketing. It’s important to have a strong understanding of the different platforms and how they work, as well as the best ways to reach your target audience on each platform.

You should also be able to create engaging content that will resonate with your audience. This could include anything from blog posts to videos to images. You should also be able to measure the success of your campaigns so you know what’s working and what isn’t.

Related: How to Write a Social Media Account Manager Resume

Advancement Prospects

Social media account managers can advance their career by developing a strong portfolio of work and by networking with other professionals in the field. Additionally, they can stay up-to-date on the latest trends in social media and digital marketing. Those who are able to successfully integrate new technologies and strategies into their work will be in high demand by employers.

Social Media Account Manager Job Description Example

As a social media account manager at [CompanyX], you will be responsible for the day-to-day management of our social media accounts, working with the marketing team to develop and execute social media strategies that align with business goals. This includes creating and curating content, engaging with followers, monitoring social media analytics, and reporting on results. The ideal candidate will have experience managing social media accounts for a brand or business, as well as a strong understanding of social media best practices. He or she will be a strategic thinker with excellent writing and communication skills.

Duties & Responsibilities

  • Serve as the voice of the company on social media platforms, engaging with customers and followers in a way that builds relationships and drives conversions
  • Develop and execute social media strategies that align with business goals, using data-driven insights to inform content creation and optimization efforts
  • Create and curate high-quality, original content for social media channels, including blog posts, infographics, images, videos, and more
  • Monitor social media platforms for mentions of the company, its products, and its competitors, responding quickly and appropriately to all inquiries
  • collaborate with other departments within the company to ensure that social media messaging is consistent with overall branding and marketing efforts
  • Stay up-to-date on latest social media trends and best practices, sharing insights with the team on how they can be leveraged to achieve business objectives
  • Generate weekly and monthly reports on social media metrics, highlighting successes and areas for improvement
  • Manage social media advertising campaigns, setting budgets, targeting audiences, and crafting effective copy
  • Grow social media followings organically through targeted outreach and engagement
  • Identify and develop relationships with social media influencers who can help promote the company’s products and services
  • Provide customer service support as needed, responding to questions and concerns in a timely and professional manner
  • Serve as a liaison between the company and social media platform providers, troubleshooting issues as they arise

Required Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 3-5 years professional experience in social media, marketing, or related field
  • Exceptional writing and communication skills
  • Proven ability to develop and execute successful social media campaigns
  • Strong project management skills with experience meeting deadlines in a fast-paced environment
  • Proficient in Microsoft Office and social media platforms, including Facebook, Twitter, Instagram, Snapchat, etc.

Preferred Skills and Qualifications

  • Experience working with Photoshop, Illustrator, or other design software
  • Working knowledge of HTML, CSS, and JavaScript
  • Experience with Google Analytics and other reporting tools
  • Familiarity with content management systems, such as WordPress

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