Resume

Social Media Assistant Resume Example & Writing Guide

Use this Social Media Assistant resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Social media is everywhere these days, and companies are looking for people with experience running social media accounts to help grow their brands. If you’re looking for a new job where you can use your passion for social media to make an impact, here are some tips and an example to help you write a stellar social media assistant resume that hiring managers will love.

Mary Thompson
New York City, NY | (123) 456-7891 | [email protected]
Summary

Social media-savvy assistant with experience in developing and executing social media campaigns that generated organic reach and engagement. Skilled in creating high-quality content, managing social media accounts, and analyzing data to optimize campaigns.

Education
The New School Jun '10
B.A. in Communications
Experience
Company A, Social Media Assistant Jan '17 – Current
  • Managed social media accounts for a non-profit organization, including Facebook, Twitter, and Instagram.
  • Created engaging content to promote the mission of the company through posts on all platforms.
  • Assisted with writing blog posts and other marketing materials as needed.
  • Worked closely with the executive director to develop strategies that would increase brand awareness and engagement across channels.
  • Developed an editorial calendar for each platform based on current events and trends in order to create consistent messaging throughout the year.
Company B, Social Media Assistant Jan '12 – Dec '16
  • Created and posted daily content for Instagram, Twitter and Facebook accounts; monitored engagement to identify trends in audience behavior
  • Managed Pinterest account by creating boards based on company’s different business units (i.e., sales vs. marketing)
  • Collaborated with team of five social media managers to develop cohesive strategy across platforms
  • Implemented A/B testing on website landing pages to determine which designs generated the most leads
  • Conducted research on competitors’ social media strategies and best practices
Company C, Social Media Coordinator Jan '09 – Dec '11
  • Created and scheduled content across all social channels including Facebook, Twitter, LinkedIn, Google Plus and Instagram.
  • Managed editorial calendar for the company blog to ensure a regular flow of engaging content.
  • Edited photos from photo shoots and provided feedback on brand assets such as logos and layouts for marketing materials.
Skills

Industry Knowledge: Social Media Marketing, Facebook, Twitter, YouTube, LinkedIn, Instagram, Snapchat
Technical Skills: Hootsuite, Sprout Social, Buffer, TweetDeck, Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads, MailChimp, WordPress, Tumblr
Soft Skills: Communication, Social Skills, Creativity, Time Management, Research

How to Write a Social Media Assistant Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

Social media is one of the most effective ways to reach potential candidates, so it’s important to use your resume to showcase your social media skills and experience. Bullet points are a great way to do this, especially if you can include numbers or statistics. For example, you could write “Managed Facebook page with 10,000+ followers, creating engaging content that received 2,000+ likes per post” or “Created weekly Twitter campaign with 15+ million impressions, resulting in 200+ new followers and 10+ new customers.”

Notice how the second bullet point is more specific and provides more detail about the campaign? That’s what makes it stronger than the first bullet point.

Identify and Include Relevant Keywords

When you submit your resume online, it’s likely that it will be scanned by an applicant tracking system (ATS) for certain keywords. These programs search for specific terms related to the job opening, like “social media” or “content management.” If your resume doesn’t include enough of the right terms, the ATS might reject your application.

To increase your chances of landing an interview, use this list of common social media assistant keywords as a starting point to help you optimize your resume:

  • Social Media
  • Instagram
  • Facebook
  • Twitter
  • Social Media Marketing
  • Digital Marketing
  • WordPress
  • Marketing
  • Marketing Strategy
  • Blogging
  • Adobe Photoshop
  • Advertising
  • Adobe Illustrator
  • Communication
  • Editing
  • Event Planning
  • Photography
  • Social Media Advertising
  • Copywriting
  • Public Relations
  • Video Editing
  • Video Production
  • Social Media Measurement
  • Video
  • Social Media Communications
  • Content Strategy
  • Online Marketing
  • Hootsuite
  • Creative Writing
  • Copywriting

Showcase Your Technical Skills

As a social media assistant, you will need to be proficient in the use of social media platforms, such as Facebook, Twitter, and Instagram. You will also need to be familiar with social media management tools, such as Hootsuite and Sprout Social. Additionally, it is important to be able to use basic graphic design programs, such as Photoshop and Canva, to create engaging visuals for social media posts.

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