Career Development

What Does a Social Media Coordinator Do?

Find out what a social media coordinator does, how to get this job, and what it takes to succeed as a social media coordinator.

Social media coordinators are responsible for creating and managing social media content. They work with a variety of different platforms, including Facebook, Twitter, Instagram, Snapchat, etc., to create posts that promote their company’s products or services.

Social media coordinators may also be tasked with monitoring the success of these posts—tracking metrics like likes, shares, retweets, etc.—and adjusting future posts accordingly.

Social Media Coordinator Job Duties

Social media coordinators have a wide range of responsibilities, which can include:

  • Developing and updating social media strategies, tactics, and schedules to grow brand awareness, engagement, and sales
  • Monitoring social media channels for mentions of the brand to which they are assigned and responding quickly to negative comments or complaints
  • Analyzing data to determine which social media channels are most effective for generating leads or increasing sales for a company
  • Working with marketing staff to develop new ways to use social media to promote products or services
  • Creating and posting content on various social media platforms such as Facebook, Twitter, Instagram, Snapchat, and YouTube
  • Posting photos, videos, and text updates on social media sites according to the company’s strategy or campaign guidelines
  • Reviewing website analytics to determine which social media efforts are having an impact on website traffic or conversions
  • Managing multiple social media accounts for the same brand across different platforms
  • Creating social media profiles and posts for clients, including designing graphics and drafting text for posts

Social Media Coordinator Salary & Outlook

Social media coordinators’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $47,000 ($22.6/hour)
  • Top 10% Annual Salary: $70,500 ($33.89/hour)

The employment of social media coordinators is expected to grow much faster than average over the next decade.

Social media are increasingly important in marketing and advertising, and social media coordinators will be needed to help companies use these tools effectively. In addition, as social media become more popular, demand for social media coordinators will increase.

Social Media Coordinator Job Requirements

A social media coordinator typically needs to have the following qualifications:

Education: Employers typically require social media coordinators to have a bachelor’s degree in marketing, communications or a related field. Some employers prefer candidates who have a master’s degree in social media or a related field.

Training & Experience: Social media coordinators typically receive on-the-job training. This training may include learning the company’s social media platforms, the style guide and any other requirements. Training may also include learning about the company’s audience and how to best interact with them.

Certifications & Licenses: While certifications are not usually a requirement for social media coordinator positions, they can help candidates stand out during the hiring process. Certifications show employers that you have the skills and knowledge needed to successfully perform the duties of the position.

Social Media Coordinator Skills

Social media coordinators need the following skills in order to be successful:

Communication: Social media managers and coordinators often communicate with other members of a company’s marketing team, as well as other departments like sales and customer service. This requires excellent written and verbal communication skills. Social media managers and coordinators also need to communicate with clients and customers on social media, which requires excellent written communication skills.

Social media marketing: Social media marketing is the process by which companies use social media platforms to promote their products and services. Social media coordinators often have a background in social media marketing, so this is a valuable skill for them to have.

Time management: Time management is the ability to plan and execute tasks within a set time frame. Social media managers often have many tasks to complete each day, so it’s important for them to manage their time effectively. Similarly, social media coordinators need to manage their time to ensure they complete all of their duties.

Creativity: Social media managers and coordinators use their creativity to develop engaging content for their company’s social media accounts. They also use creativity to generate ideas for engaging with their audience and encouraging them to share the company’s content.

Research: Social media managers and coordinators use research skills to stay up to date on current trends and topics that their audience may be interested in. They also use research skills to find the best social media platforms to share their company’s message. For example, if a company wants to target millennials, a social media coordinator may research popular millennial websites and social media channels to find the best way to reach this audience.

Social Media Coordinator Work Environment

Social media coordinators work in a variety of settings, including advertising agencies, public relations firms, marketing departments, and corporate communications. They typically work full time during regular business hours, although they may occasionally work evenings and weekends to meet deadlines or to monitor social media activity during off-hours. Social media coordinators typically work in fast-paced environments and must be able to juggle multiple tasks at once. They must also be able to think quickly and respond quickly to changes in the social media landscape.

Social Media Coordinator Trends

Here are three trends influencing how social media coordinators work. Social media coordinators will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Strategic Approach to Social Media

Social media has become an essential part of most businesses’ marketing strategies, and social media coordinators are now responsible for developing and executing a more strategic approach.

This means that social media coordinators need to be able to think beyond just posting content and understand the importance of measuring its impact. They also need to be able to work with other members of the marketing team to develop a cohesive strategy that will help drive business results.

The Rise of Influencer Marketing

The rise of influencer marketing is a trend that social media coordinators should be aware of as it becomes increasingly popular among businesses.

Influencer marketing involves working with social media influencers to promote a product or service in exchange for compensation. This can include anything from monetary payments to free products or services. By working with social media influencers, businesses can reach a wider audience and generate more interest in their products or services.

More Focus on Employee Engagement

As social media becomes more popular, businesses are starting to focus on employee engagement as a way to improve productivity and morale.

Social media coordinators can utilize this trend by creating and managing social media accounts for the company, as well as by creating and promoting content that is relevant and interesting to employees. In addition, they can also use social media to connect with current and potential employees and build relationships with them.

How to Become a Social Media Coordinator

A social media coordinator career path can be a great way to get your foot in the door of the marketing industry. As a social media coordinator, you’ll be responsible for managing and developing an organization’s social media presence. This may include creating and posting content, responding to comments and questions, and monitoring analytics.

To become a social media coordinator, it’s important to have strong writing and communication skills. You should also be familiar with the latest trends in social media and be able to create engaging content. It’s also helpful to have some experience using popular social media platforms such as Facebook, Twitter, and Instagram.

Related: How to Write a Social Media Coordinator Resume

Advancement Prospects

Social media coordinators can advance their careers by becoming social media managers. A social media manager is responsible for developing and implementing a social media strategy for an organization. They also oversee a team of social media coordinators and specialists. To become a social media manager, you will need to have several years of experience working in social media, as well as a bachelor’s degree in marketing, communications, or a related field.

Social Media Coordinator Job Description Example

At [CompanyX], we’re looking for a highly creative and organized social media coordinator to join our team. The social media coordinator will be responsible for creating and managing content across all social media platforms, as well as developing and executing social media campaigns. The ideal candidate will have experience with all major social media platforms, as well as experience with graphic design, video editing, and copywriting. He or she will be a quick learner with a passion for social media and a strong understanding of the latest trends.

Duties & Responsibilities

  • Develop and execute social media strategy across multiple platforms including, but not limited to, Facebook, Twitter, Instagram, Snapchat, and Pinterest
  • Write engaging copy for daily posts that is on brand, voice, and tone
  • Create graphics using Photoshop, Canva, or other design software for daily posts, stories, and ads
  • Brainstorm creative content ideas that are in line with current marketing initiatives
  • Monitor social media channels for comments, questions, and messages, responding in a timely manner
  • Engage with followers, influencers, and industry leaders to build relationships and grow the brand’s online presence
  • Research and stay up-to-date on latest social media trends
  • Generate monthly reports on social media metrics and analytics
  • Collaborate with cross-functional teams, such as Marketing, PR, and Sales, to ensure alignment of social media efforts
  • Manage social media budget and track ROI of paid social media campaigns
  • Assist with planning and execution of social media activations and events
  • Perform other duties as assigned

Required Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 2-3 years professional experience in social media, marketing, or a related field
  • Exceptional writing and communication skills
  • Creativity and an eye for detail
  • Proficiency in Microsoft Office, with aptitude to learn new software and systems
  • Strong organizational and time management skills

Preferred Skills and Qualifications

  • Experience with social media management software, such as Hootsuite, Sprout Social, etc.
  • Working knowledge of HTML and CSS
  • Graphic design experience and proficiency with Adobe Creative Suite
  • Video editing experience and proficiency with video editing software

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