Social Media Copywriter Resume Example & Writing Guide

Use this Social Media Copywriter resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Social media copywriters are responsible for crafting compelling, engaging content for social media platforms like Facebook, Twitter, and Instagram. They’re also tasked with developing a brand’s voice on social media—an important role that requires a unique mix of creativity, strategic thinking, and cultural awareness.

If you’re ready to make a name for yourself in this fast-growing field, here are some tips and an example to follow when writing your own social media copywriter resume.

Mary Thompson
Chicago, IL | (123) 456-7891 | [email protected]

Creative social media copywriter with experience crafting content that engages, informs, and inspires users across all platforms. Skilled in developing brand voice and tone, crafting catchy headlines, and creating social media campaigns that drive results.

DePaul University Jun '10
B.A. in English
Company A, Social Media Copywriter Jan '17 – Current
  • Developed engaging copy for social media posts, email marketing campaigns, and blog content that resonated with the company’s target audience.
  • Collaborated with designers to create compelling visuals for social media graphics, landing pages, emails, etc.
  • Conducted research on competitors’ social media strategies and tactics as well as industry trends in order to develop a comprehensive strategy for the brand across all channels.
  • Assisted in creating editorial calendars for each channel based on seasonal or promotional themes and provided feedback on other team members’ work when needed.
  • Managed multiple projects simultaneously while meeting deadlines and adhering to brand voice guidelines and tone of voice established by the Marketing Manager & Social Media Coordinator
Company B, Social Media Copywriter Jan '12 – Dec '16
  • Created engaging content for Facebook, Twitter and Instagram that increased followers by 25%
  • Collaborated with the marketing team to create a social media calendar that ensured consistency across platforms
  • Developed email campaigns using A/B testing techniques to increase open rates by 10%
  • Regularly updated company blog with relevant industry news and tips for small businesses
  • Managed all aspects of the company’s social media accounts (Facebook, Twitter, Instagram)
Company C, Social Media Coordinator Jan '09 – Dec '11
  • Wrote and edited social media posts for various platforms such as Facebook, Twitter, and Instagram.
  • Scheduled and published content using a content calendar.
  • Monitored social media platforms for comments and messages, responding as necessary.

Industry Knowledge: Social Media Marketing, Content Marketing, SEO, Marketing, Digital Marketing
Technical Skills: Hootsuite, Sprout Social, Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads
Soft Skills: Communication, Creativity, Attention to Detail, Time Management, Research

How to Write a Social Media Copywriter Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

Social media is a great place to showcase your writing skills. But it’s not enough to simply list your duties and responsibilities. Instead, you should use this section to tell a story about your work.

For example, rather than saying you “wrote social media posts,” you could say you “wrote compelling social media posts that increased followers by 20% in six months.”

The second bullet point is much stronger because it provides specific details about what you did and the results of your work.

Identify and Include Relevant Keywords

When you submit your resume online, it’s likely that it will be scanned by an applicant tracking system (ATS) for certain keywords. These programs look for certain terms related to the job opening in order to determine whether or not you’re a good fit. If your resume doesn’t include enough of the right keywords, your application might not even make it to the hands of a recruiter.

In order to make sure that doesn’t happen, it’s important to include relevant keywords in your social media copywriting resume. Here are some of the most commonly used keywords for social media copywriter positions:

  • Social Media Marketing
  • Copywriting
  • Content Strategy
  • Digital Marketing
  • Social Media
  • Social Media Advertising
  • Facebook
  • Blogging
  • Writing
  • Instagram
  • Advertising
  • Email Marketing
  • Marketing
  • Content Marketing
  • Hootsuite
  • Marketing Strategy
  • Public Relations
  • Search Engine Optimization (SEO)
  • Creative Writing
  • Twitter
  • Google Ads
  • Online Marketing
  • Web Content Writing
  • Social Media Optimization (SMO)
  • WordPress
  • Writing Blog Posts
  • Press Releases
  • Copy Editing
  • Copywriting for SEO
  • Content Development

Showcase Your Technical Skills

As a social media copywriter, you need to be proficient in a variety of software programs and platforms in order to do your job effectively. This might include content management systems (CMS), word processing programs, and image editing software. Additionally, you need to be familiar with social media platforms like Facebook, Twitter, and Instagram, and understand how to use them for marketing purposes.

So if you have experience with any of these programs or platforms, be sure to list them on your resume. This will show potential employers that you have the skills and knowledge necessary to be successful in the role.


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