Career Development

What Does a Social Media Director Do?

Find out what a social media director does, how to get this job, and what it takes to succeed as a social media director.

Social media directors are responsible for creating and managing the social media presence of their organization. They often work closely with other members of a company’s marketing team to develop content, craft messages, schedule posts, and monitor results.

Social media directors may also be tasked with developing strategies to grow an audience or increase engagement with existing followers. This might include things like identifying new audiences to target, testing different types of content to see what works best, etc.

Social Media Director Job Duties

A social media director typically has a wide range of responsibilities, which can include:

  • Creating, planning, and implementing social media campaigns aimed at increasing brand awareness and customer engagement
  • Monitoring competitor activity and responding to any activity that could harm the brand’s reputation or cause confusion among customers
  • Determining which social media platforms will be most effective for reaching the target audience for a campaign
  • Writing blog posts about topics relevant to the company’s industry or products
  • Working with designers to create graphics for use on social media channels
  • Creating profiles on social media sites such as Facebook and Twitter, where appropriate
  • Coordinating with other departments within the organization to ensure that the company’s social media presence is consistent across all channels
  • Coordinating with external bloggers or influencers to collaborate on blog posts or social media campaigns
  • Creating content calendars to help plan which posts will be published when and what type of content will be posted on each channel

Social Media Director Salary & Outlook

Social media directors’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $73,500 ($35.34/hour)
  • Top 10% Annual Salary: $152,000 ($73.08/hour)

The employment of social media directors is expected to grow much faster than average over the next decade.

As social media continue to grow in importance, more companies will want to hire someone to oversee their social media activities. Social media directors will be needed to help these companies determine which social media platforms are most appropriate for their target audiences and how best to use them.

Social Media Director Job Requirements

A social media director typically needs to have the following qualifications:

Education: Employers typically require social media directors to have a bachelor’s degree in marketing, communications or a related field. Some of the coursework these professionals complete includes social media marketing, social media strategy, social media analytics and social media advertising.

Training & Experience: Social media directors typically have several years of experience in a related role. They may have worked as a social media specialist or a marketing coordinator before advancing to a social media director position. They may also have experience in a related field, such as journalism or public relations.

Certifications & Licenses: While certifications are not usually a requirement for a social media director, they can help candidates stand out during the hiring process.

Social Media Director Skills

Social media directors need the following skills in order to be successful:

Creativity: Social media directors often use their creativity to develop engaging content for their company’s social media accounts. They may also use creativity to develop strategies for engaging with their audience and encouraging them to share the company’s content.

Communication: Social media directors often communicate with other members of a company’s leadership team, clients and other stakeholders. Effective communication skills can help social media directors convey messages clearly and build strong relationships with others. Social media directors can use communication skills to send and receive emails, make phone calls and give presentations.

Research: Social media directors need to stay up to date on the latest social media trends and strategies. They need to research the most effective ways to use social media to promote a company’s products or services. They also need to research the latest social media platforms and tools to make sure their company is using the most effective platforms.

Time management: Time management is another skill that can be useful for social media directors. They often have multiple projects and deadlines to meet, so they need to be able to prioritize their tasks and manage their time accordingly. This can include scheduling posts on social media, creating content for social media and monitoring social media for any potential issues.

Problem-solving: Social media directors often have to solve problems quickly and efficiently. They can use their problem-solving skills to find the best solutions to issues that arise during campaigns. For example, if a campaign isn’t performing as well as expected, a social media director might use their problem-solving skills to find ways to improve the campaign’s performance.

Social Media Director Work Environment

Social media directors work in a variety of settings, including advertising agencies, public relations firms, marketing departments, and corporate communications. They typically work full time and may have to work evenings and weekends to meet deadlines or to respond to breaking news. Social media directors usually work in office settings, but they may also travel to attend conferences or meet with clients. Because they need to be available to answer questions and monitor activity on social media platforms, they may have to be on call at all hours. Social media directors need to be able to work well under pressure and handle multiple tasks simultaneously. They must also be able to think creatively to come up with new ideas for marketing campaigns and to develop strategies for managing crisis situations.

Social Media Director Trends

Here are three trends influencing how social media directors work. Social media directors will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Strategic Approach

As social media becomes more and more important, businesses are starting to realize the need for a more strategic approach. This means that they will be looking for social media directors who can help them to develop a plan that is both effective and efficient.

Social media directors can capitalize on this trend by becoming experts in social media marketing. They should be able to not only create campaigns that are successful, but also understand how to measure their success and make changes as needed. In addition, they should be familiar with the latest trends in social media so that they can stay ahead of the competition.

The Importance of Influencer Marketing

Influencer marketing has become an increasingly important part of advertising and marketing strategies. This is because it allows companies to reach a wider audience than they would be able to otherwise.

Social media directors can utilize influencer marketing by partnering with popular social media users. This can include bloggers, vloggers, and Instagrammers. By working with these influencers, social media directors can help their company reach a wider audience and get their products or services in front of more people.

More Focus on Video Content

Video content is becoming more and more popular among social media users. This is because video is a great way to communicate information quickly and effectively.

As social media directors, you need to be prepared to produce video content in order to keep up with the demands of your audience. This may involve creating videos for social media platforms, such as Facebook and YouTube, or developing video ads for television and other mediums.

How to Become a Social Media Director

A social media director career path can be very rewarding, but it’s important to consider all the factors that will affect your success. The first step is to determine what type of company you want to work for. Do you prefer a large corporation with established processes and procedures or a smaller startup with more flexibility? What types of products or services do you want to promote?

Once you have an idea of where you want to work, start building your network by connecting with people in the industry on LinkedIn and Twitter. Attend industry events and read industry blogs to stay up-to-date on the latest trends. When you see something that interests you, reach out to the author and ask questions about how they did it. This will help you build relationships with influencers in the field and get your name out there.

Related: How to Write a Social Media Director Resume

Advancement Prospects

Social media directors are responsible for the overall social media strategy for their organization. They develop and implement campaigns, create and curate content, and engage with customers and followers. As such, they need to have a deep understanding of social media platforms and how to use them to achieve business goals.

Social media directors typically have a bachelor’s degree in marketing, communications, or a related field. They also have several years of experience working in social media, either in-house or at an agency.

As social media directors gain experience, they may be promoted to senior positions within their organization, such as head of social media or director of digital marketing. They may also move to larger organizations or start their own social media consulting businesses.

Social Media Director Job Description Example

At [CompanyX], we understand that in order to stay relevant and top-of-mind, we need to be where our consumers are spending their time – and that’s increasingly on social media. We’re looking for a strategic and creative social media director to join our team and lead us in our social media efforts. The ideal candidate will have experience managing social media for a brand or agency, and will be well-versed in the latest trends and best practices. They will be responsible for developing and executing a social media strategy that aligns with our business goals, and for managing a team of social media specialists.

Duties & Responsibilities

  • Develop and execute social media strategy across all channels in alignment with business goals
  • Set specific objectives and report on ROI for social media campaigns
  • Create and curate engaging content that is aligned with brand voice and tone
  • Increase followers and engagement rates across all social media platforms
  • Monitor social media trends and adjust strategies accordingly
  • Stay up-to-date on new features and tools across all social media platforms
  • Research and develop relationships with influencers in our industry
  • Collaborate with other departments to ensure social media efforts are integrated and aligned with overall marketing initiatives
  • Manage social media budget and allocate resources accordingly
  • Lead and manage a team of social media specialists
  • Conduct regular training and development sessions for team members
  • Provide monthly reports on social media metrics and KPIs

Required Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 7-10 years of experience in social media, marketing, or a related field
  • Proven success developing and executing social media strategy
  • Exceptional writing and editing skills
  • Creativity and innovation in content development
  • Strong project management and organizational skills
  • Flexibility and adaptability to change

Preferred Skills and Qualifications

  • Master’s degree in marketing, communications, or related field
  • Experience working in a fast-paced, deadline-driven environment
  • Working knowledge of Photoshop, InDesign, and other design software
  • Proficiency in HTML, CSS, and other web coding languages
  • Experience with Google Analytics and other social media analytics tools

Similar Jobs


What Does a Newborn Care Specialist Do?

Back to Career Development

What Does an Executive Recruiter Do?