Social Media Evaluator Resume Example & Writing Guide

Use this Social Media Evaluator resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Social media evaluators are tasked with evaluating the effectiveness of social media campaigns, identifying weaknesses and strengths, and providing recommendations for improvement. Social media evaluators are often hired by marketing departments or agencies to conduct research and provide insights on how best to engage with customers on social media platforms like Facebook, Twitter, and Instagram.

Because social media is such a rapidly evolving space, it can be challenging for brands to keep up with the latest trends and best practices. For this reason, social media evaluators often play an important role in helping companies stay ahead of the curve.

Here are some tips and example resumes to help you write a social media evaluator resume that hiring managers will love.

Michael Garcia
Los Angeles, CA | (123) 456-7891 | [email protected]

Social media evaluator with experience in online marketing and customer service. Passionate about using social media to connect with people and brands. Skilled in creating and managing social media campaigns, analyzing data, and providing customer support.

University of California, Davis Jun '10
B.A. in English
Company A, Social Media Evaluator Jan '17 – Current
  • Assessed the social media landscape, identified trends and influenced brand perception through effective content creation across multiple channels (Facebook, Twitter, Instagram).
  • Created engaging copy for posts that promoted new products or services to specific audiences based on research findings.
  • Analyzed data from various sources including web analytics tools such as Google Analytics and Adobe Analytics to identify opportunities for growth in key areas of business.
  • Used analytical skills to interpret data and present results visually using charts, graphs, etc., to communicate information effectively with management.
  • Developed a comprehensive marketing plan by analyzing current market conditions and identifying potential threats/opportunities within the marketplace; developed strategies designed to address issues before they become problems.
Company B, Social Media Evaluator Jan '12 – Dec '16
  • Assessed the quality of content and its relevance to target audience, making adjustments as needed
  • Conducted research on social media trends and emerging technologies that could impact company operations
  • Created detailed reports based on findings for use in marketing campaigns and product development
  • Managed a team of 10 Social Media Evaluators (interns) with guidance from senior staff members
  • Regularly updated all relevant platforms with new information using scheduling tools
Company C, Social Media Intern Jan '09 – Dec '11
  • Wrote and edited content for various social media platforms such as Facebook, Twitter, and Instagram.
  • Researched and compiled data and statistics related to social media campaigns.
  • Assisted in the planning and execution of social media marketing strategies.

Industry Knowledge: Facebook, Twitter, Instagram, YouTube, Google+, Reddit, LinkedIn, Pinterest, Snapchat
Technical Skills: Facebook API, Twitter API, Instagram API, YouTube API, Google+ API, Reddit API, LinkedIn API, Pinterest API, Snapchat API
Soft Skills: Attention to Detail, Problem Solving, Time Management, Critical Thinking, Teamwork

How to Write a Social Media Evaluator Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to simply list your responsibilities. But that’s not enough to make a strong impression. Instead, you should use your bullet points to demonstrate how you contributed to the organization.

For example, rather than saying you “managed social media accounts,” you could say that you “increased Twitter followers by 15% in six months by creating engaging content and using targeted hashtags.”

The second bullet point paints a clearer picture of what exactly you did and how it contributed to the organization. And it also provides a quantifiable result (15% increase in six months).

Related: What Is a Social Media Evaluator? How to Become One

Identify and Include Relevant Keywords

When you apply for a social media evaluator role, your resume will likely be scanned by an applicant tracking system (ATS) for certain keywords. This system looks for keywords related to the job, like “social media” and “digital marketing.” If your resume doesn’t include enough of the right keywords, your application might not make it past the first round.

To increase your chances of getting an interview, use this list of keywords as a guide when writing your resume:

  • Social Media
  • Social Media Marketing
  • Twitter
  • Facebook
  • Instagram
  • Digital Marketing
  • Online Research
  • Marketing
  • Blogging
  • Google Analytics
  • Adobe Photoshop
  • Writing
  • Photography
  • Data Entry
  • Copywriting
  • Search Engine Optimization (SEO)
  • Social Media Advertising
  • Online Marketing
  • Advertising
  • Social Media Communications
  • Public Relations
  • Teamwork
  • Research
  • Adobe Illustrator
  • Time Management
  • Communication
  • Customer Service
  • Microsoft Access
  • Organization Skills
  • Google Webmaster Tools

Showcase Your Technical Skills

As a social media evaluator, you will need to be proficient in the use of social media platforms, such as Facebook, Twitter, and Instagram. You will also need to be familiar with popular messaging apps, such as WhatsApp and Snapchat. In addition, you should be able to use basic office software, such as Microsoft Office and Google Docs.

Related: How Much Does a Social Media Evaluator Make?

Remember The Basics

As you write your resume, it’s important to keep a few basic rules in mind.

Create Easy-to Scan Sections

There are a few things you can do to make your resume more readable. First, try to format it in a way that is easy to scan. This includes using left-aligned text, using a standard font type and size, and keeping bullet points under 2 lines. Additionally, you can use italics and bolding to emphasize key information, but should avoid using all-caps. Finally, try to leave some white space on the page to make the document less overwhelming.

Be Concise

There is no one set length for a resume. However, a shorter resume is generally preferred, especially if you are a new graduate or have less than five to eight years of professional experience. When you have more experience than that, you can go up to two pages. But be selective about the information you include. Remember to tailor your resume to the specific role you are applying for and to focus on the most relevant information. Font type and size, margins, and line spacing can also be tweaked to save space on a resume.


Proofreading your resume is important in order to make sure it looks professional and error-free. Spell checking is a must, as are punctuation and grammar checks. It is also helpful to have someone else proofread your resume for you, as they may catch mistakes that you have missed. Beware of easily confused words, and make sure that your tense is consistent throughout the resume.

Use a Summary

When it comes to resumes, a summary statement can be a great way to add context and highlight your skills and experience. By briefly describing who you are, what you do, and what your best skills are, you can give hiring managers a snapshot of your qualifications. Additionally, a well-written summary can show that you have a clear idea of what you want to do next, which can be attractive to potential employers. If you’re looking to make the most of your resume, a summary statement is a great way to do it.

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