Resume

Social Media Manager Resume Example & Writing Guide

Use this Social Media Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Social media managers are in charge of managing an organization’s presence on social media sites like Twitter, Facebook, Pinterest, and more. They create and update profiles, post content, respond to comments and questions, and monitor conversations to ensure that their organization is staying relevant in the digital space.

Social media managers often work in an agency environment where they might be tasked with managing multiple clients at once or working directly with the marketing department at a large corporation. Either way, they need to be able to juggle multiple projects at once while thinking creatively about how best to engage with an audience.

Here are some tips plus an example to help you write a fantastic social media manager resume that hiring managers will love.

Mary Thompson
Los Angeles, CA | (123) 456-7891 | [email protected]
Summary

Creative social media manager with a passion for storytelling and a knack for creating content that engages and inspires audiences. Proven track record of developing social media strategies, managing campaigns, and driving engagement metrics. Experienced in working with a wide range of brands across industries.

Education
California State University, Dominguez Hills Jun '10
B.A. in Communication Studies
Experience
Company A, Social Media Manager Jan '17 – Current
  • Managed the company’s social media accounts across Facebook, Twitter, and Instagram; created engaging content for followers to share.
  • Created a comprehensive editorial calendar that ensured all posts were timely and relevant to our audience.
  • Collaborated with other departments on projects including blog post creation, email marketing campaigns, video production, etc.
  • Analyzed data from various sources (Google Analytics, Facebook Insights) in order to make informed decisions about future strategies and tactics.
  • Worked closely with the Marketing Manager to develop new ideas for growth opportunities such as paid advertising or influencer partnerships.
Company B, Social Media Manager Jan '12 – Dec '16
  • Created and published content on company blog, including articles, infographics and videos that were viewed over 100K times
  • Managed all social media accounts for company with a following of ~10K followers
  • Collaborated with marketing team to create engaging campaigns using influencer outreach and contests/giveaways
  • Spearheaded email campaign that resulted in an increase in newsletter subscribers by 20% within 3 months
  • Increased website traffic by 10% through SEO best practices and link building strategies
Company C, Social Media Coordinator Jan '09 – Dec '11
  • Updated engaging content for the company’s social media accounts and optimized posts with relevant hashtags.
  • Managed blog editorial calendar, conceptualized ideas and assisted in developing copy to increase readership of articles by 80%.
  • Initiated email marketing campaign which increased click-through rates by 50% resulting in acquiring over 500 new customers within 3 months.
Certifications
  • Hootsuite Certified Professional
  • Google Analytics Individual Qualification
  • HubSpot Inbound Marketing Certified
Skills

Industry Knowledge: Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, Google Plus, Reddit, Youtube
Technical Skills: Google Analytics, Hootsuite, Sprout Social, Buffer, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write a Social Media Manager Resume

Here’s how to write a social media manager resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to just list your responsibilities. But that’s not enough to make a strong impression. Instead, you should use your bullet points to demonstrate your value by highlighting your accomplishments, results, and key skills.

For example, rather than saying you “managed social media accounts,” you could say that you “increased Twitter followers by 20% in six months and drove more than 500,000 clicks to company blog through targeted social media campaigns.”

The second bullet point paints a much clearer picture of what exactly you did and the results of your work. And it also provides a specific number to demonstrate the scale of your work.

Related: What Is a Social Media Manager? How to Become One

Identify and Include Relevant Keywords

When you apply for a job as a social media manager, your resume is likely to be scanned by an applicant tracking system (ATS) for certain keywords. If your resume doesn’t include enough of the right terms, your application might not make it past the initial screening process.

The best way to make sure you have the right keywords on your resume is to take a look at some of the job postings you’re applying for and use those same words when you write your resume. You can find the right keywords by reading through each posting and highlighting the terms that seem to be most relevant.

Here are some of the most commonly used social media manager keywords:

  • Social Media Marketing
  • Instagram
  • Facebook
  • Digital Marketing
  • Social Media
  • Social Media Communications
  • Twitter
  • Advertising
  • Social Media Advertising
  • Writing
  • Public Relations
  • Content Strategy
  • Blogging
  • Marketing
  • Copywriting
  • Photography
  • Marketing Strategy
  • Social Media Measurement
  • Event Planning
  • Customer Service
  • Hootsuite
  • Social Media Optimization (SMO)
  • Content Marketing
  • Facebook Marketing
  • Google Analytics
  • Hootsuite
  • WordPress
  • Management
  • Marketing Strategy
  • Graphic Design

Showcase Your Technical Skills

Social media managers use a variety of software programs to complete their work, so it’s important to list any relevant technical skills you have. Programs like Hootsuite, Sprout Social, SocialBee, and Post Planner are essential for social media managers, as they allow them to keep track of multiple social media accounts. Additionally, social media managers need to be familiar with Photoshop and other design software in order to create visuals for social media posts.

So if you have experience with any of these programs or platforms, be sure to list them on your resume. And if you’re not familiar with them, now is the time to learn them!

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