Career Development

What Does a Social Media Manager Do?

Find out what a social media manager does, how to get this job, and what it takes to succeed as a social media manager.

Social media managers are responsible for creating and managing social media content. They work with a variety of different platforms, including Facebook, Twitter, Instagram, Snapchat, Pinterest, etc., to create posts that engage their audience and encourage them to take some kind of action (e.g., buy a product, sign up for a service, etc.).

Social media managers may also be responsible for overseeing the day-to-day management of these accounts—this includes responding to comments or questions from users, as well as monitoring metrics like likes, shares, retweets, etc.

Social Media Manager Job Duties

Social media managers have a wide range of responsibilities, which can include:

  • Monitoring and responding to comments and questions on social media channels
  • Creating new content for the brand’s social media channels including blogs, images, and video
  • Measuring the effectiveness of social media campaigns using analytics tools such as Google Analytics
  • Managing the brand’s social media accounts by posting content, updating page information, responding to comments or messages, etc.
  • Recruiting and training new team members to grow the brand’s social media presence
  • Planning and implementing advertising campaigns on social media platforms
  • Creating strategies to promote the brand’s products or services through social media channels such as Facebook, Twitter, Instagram, and Pinterest
  • Creating a design strategy to attract users to the brand’s social media pages
  • Coordinating with other marketing teams to ensure that all campaigns are aligned

Social Media Manager Salary & Outlook

Social media managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $62,500 ($30.05/hour)
  • Top 10% Annual Salary: $85,000 ($40.87/hour)

The employment of social media managers is expected to grow faster than average over the next decade.

Social media platforms, such as Facebook and Twitter, are becoming increasingly important in marketing and advertising. As a result, social media managers will be needed to help companies develop and implement social media strategies.

Social Media Manager Job Requirements

A social media manager typically needs to have the following qualifications:

Education: Employers typically require social media managers to have a bachelor’s degree in marketing, communications or a related field. Some employers prefer candidates who have a master’s degree in social media or a related field.

Training & Experience: Social media managers typically receive on-the-job training. This training may include learning the company’s social media platforms, the style and tone of the company’s social media posts and the workflow and processes the social media manager will use. Training may also include learning about the company’s products and services, the target audience and any special promotions the company is running.

Social media managers can also receive training through internships and entry-level positions. During these experiences, they can learn about the company’s products and services, the target audience and the style and tone of the company’s social media posts. They can also learn about the workflow and processes the company uses for social media.

Certifications & Licenses: Certifications enable professionals to prove their qualifications to current and future employers. Social media managers can earn certifications to gain more theoretical knowledge of their responsibilities, test their skills and further advance their career.

Social Media Manager Skills

Social media managers need the following skills in order to be successful:

Creativity: Social media managers use creativity to develop engaging content for their company’s social media accounts. They might brainstorm ideas for posts, create graphics and videos and develop a social media strategy that aligns with the company’s goals.

Communication: Social media managers often communicate with a variety of people, including other members of a company’s marketing team, clients and customers. Effective communication skills can help a social media manager convey messages clearly and concisely. They can also use their communication skills to collaborate with others on social media campaigns.

Research: Social media managers need to be able to conduct research to find the best ways to engage with their audience. This may involve finding the best times to post, the types of content that resonates with your audience and the types of content that your audience responds to.

Time management: Time management is the ability to complete tasks within a certain time frame. Social media managers often have multiple tasks to complete within a day. For example, they may need to post on multiple social media accounts, create a new blog post and update a company website. Having good time management skills can help a social media manager complete all their tasks in a timely manner.

Analytical skills: Analytical skills are the ability to interpret data and information. Social media managers use analytical skills to measure the success of their campaigns. They use analytical skills to determine what content to post, what time of day to post it and what type of content to post. They also use analytical skills to determine what type of content their audience likes and what type of content they don’t like.

Social Media Manager Work Environment

Social media managers work in an office environment, usually in a cubicle or shared workspace. They typically work full time, although some may work part time or have flexible schedules. Many social media managers also work from home. They may be required to work evenings and weekends to respond to social media inquiries and to monitor social media activity. Some social media managers travel to attend conferences or meet with clients. Social media managers may work under the supervision of a marketing manager or director.

Social Media Manager Trends

Here are three trends influencing how social media managers work. Social media managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Rise of Influencer Marketing

The rise of influencer marketing is a trend that social media managers can capitalize on by developing relationships with influential bloggers, YouTubers, and Instagrammers.

By working with these influencers, social media managers can help their company reach a wider audience and build trust with potential customers. In return, social media managers can expect to receive valuable feedback about their products and services.

More Focus on Video Content

As video content becomes more popular, social media managers will need to focus on creating more video content. This means that they will need to be familiar with video editing software and have the skills to create engaging videos that capture the attention of viewers.

In addition, social media managers will need to be able to promote video content through channels such as Facebook and YouTube. They will also need to be able to measure the success of their video campaigns in order to determine whether or not they are effective.

Social Media Becomes More Personalized

As social media becomes more personalized, businesses will need to adapt their strategies to fit this new landscape.

This means that social media managers will need to be able to understand how to use data to create content that is relevant to each individual user. They will also need to be able to create content that is tailored to each user’s interests and preferences.

How to Become a Social Media Manager

A social media manager career can be a great way to use your creativity and communication skills. It’s important to have a strong understanding of the different platforms and how they work, as well as the best ways to reach your target audience.

It’s also important to stay up-to-date on the latest trends and developments in the industry. This can be done by reading blogs, watching videos, and attending workshops and conferences. Networking with other professionals is another great way to learn more about social media marketing.

Related: How to Write a Social Media Manager Resume

Advancement Prospects

Social media managers typically start out in entry-level positions and advance to higher-level jobs as they gain experience. Some social media managers move into other related positions, such as marketing manager, public relations manager, or web developer. With experience, social media managers may be promoted to director or vice president of social media.

Those who are interested in moving into management positions may want to get a master’s degree in business administration (MBA) or a related field. Those who want to stay in the field of social media may want to get a master’s degree in new media or digital marketing.

Social Media Manager Job Description Example

At [CompanyX], we’re passionate about connecting people with the products and services they need. As our social media manager, you’ll be responsible for helping us tell our story and build relationships with our customers through social media. The ideal candidate will have experience managing social media accounts for a brand or business. He or she will be a strategic thinker with excellent writing and communication skills. Additionally, the candidate will be well-versed in the latest social media trends and best practices.

Duties & Responsibilities

  • Develop and execute social media strategy across multiple channels in order to grow audience, drive traffic, and generate leads
  • Research and stay up-to-date on latest trends in social media, digital marketing, and web technologies
  • Create engaging and shareable content for social media platforms, including but not limited to blog posts, infographics, images, videos, etc.
  • Monitor, listen, and respond to users in a “social” way while cultivating relationships with key influencers
  • Analyze and report on social media metrics on a regular basis, providing insights and recommendations for improvement
  • Work closely with other departments, such as marketing, sales, customer service, and product development, to ensure alignment of social media efforts
  • Manage social media advertising campaigns, including budgeting, targeting, creative, and reporting
  • Identify and develop relationships with social media ambassadors and brand advocates
  • Organize and participate in social media events, such as Twitter chats, Google+ hangouts, etc.
  • Generate new ideas to keep our social media presence fresh and exciting
  • Provide training and support to colleagues on social media best practices
  • Keep abreast of changes in all social platforms to be able to identify new opportunities for engagement

Required Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 3-5 years experience managing social media for brands or businesses
  • Exceptional writing and editing skills
  • Creativity and ability to think outside the box
  • Strategic thinker with excellent analytical skills
  • Proven track record of successful social media campaigns

Preferred Skills and Qualifications

  • Experience with graphic design or video editing
  • Working knowledge of Photoshop, Illustrator, or other design software
  • Experience with Hootsuite, Sprout Social, or other social media management platforms
  • Basic HTML/CSS knowledge

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