Social media managers are responsible for creating, monitoring, and promoting content on social media platforms such as Facebook, Twitter, and Instagram. They monitor conversations, respond to questions and comments, and help shape the company’s social media presence.
A social media manager is also responsible for promoting the company’s products and services on social media. He or she may create graphics and videos and run contests to increase engagement on social media channels.
Social Media Manager Job Duties
Social media managers are responsible for the following:
- Managing and updating social media accounts, including Twitter, Facebook, and Instagram.
- Creating posts that promote the company’s products or services.
- Generating content for blog posts and other web content.
- Monitoring social media trends to identify what is popular with customers.
- Working with the marketing team to develop campaigns that integrate social media elements.
- Communicating with followers on a regular basis to provide customer service and respond to questions or complaints.
Social Media Manager Salary & Outlook
The median annual wage for social media managers is $52,000. The highest 10% of earners make over $90,000.
The employment of social media managers is projected to grow 7% between 2019-2029, faster than the average for all occupations. Social media managers will continue to be in demand as organizations use social media campaigns to maintain and expand their market share. These managers will be sought after for their advice on crafting strategies and finding new ways to reach customers.
Social Media Manager Job Requirements
The requirements for social media managers are as follows:
Education: Many employers prefer candidates with a bachelor’s degree in marketing, communications, or a related field. Some employers require a master’s degree in a related field such as public relations or business administration. A few companies prefer that their social media managers have a certificate from an online program like HubSpot.
Experience: Previous experience with social media is essential, including at least two years of managing social media accounts and working on teams that create content for blogs, Facebook pages, Twitter feeds, YouTube channels, and other social media platforms.
Training: Social media managers usually receive on-the-job training. They must learn how to create content for each channel and integrate it into their overall marketing strategy. Some companies offer formal training programs.
Social Media Manager Skills
The following skills are needed to succeed in this job:
Creativity: Social media managers must be able to come up with creative ways to get their message across on the various platforms.
Social media marketing: This involves understanding how to use each platform, what works best, and how to promote your business.
Attention to detail: You need to know all the details of your brand and what you want it to say in order to make sure that you’re getting your message across effectively.
Leadership skills: A social media manager needs leadership skills in order to manage multiple accounts and employees.
Time management skills: This job requires constant monitoring of social media platforms, as well as responding quickly when necessary. Time management is crucial for this position.
Organizational skills: You need organizational skills in order to keep track of multiple accounts and projects at once.
Social Media Manager Work Environment
Social media managers are employed by a variety of organizations, including corporations, nonprofits, and government agencies. Their work typically takes place in a traditional office environment. Their work is deadline-driven, and they may have to work long hours and spend nights and weekends working.
Social Media Manager Career Advancement
As you progress within your social media management career, you may become a social media coordinator or a social media director. This is a common path for social media professionals, as these positions tend to be responsible for managing the day-to-day tasks of multiple social media managers and coordinating with team members to ensure projects are completed on time and within budget.
Once you’ve gained more experience, you may become a brand manager or marketing manager. These positions oversee the work of an entire division and handle more complicated projects. These positions often require at least a bachelor’s or master’s degree.
Because this field is so new, there aren’t many established paths to take, and companies are still experimenting with new roles and responsibilities. For that reason, it’s important to show initiative and leadership skills and work with your supervisor to define your role and the direction you want to take.
Social Media Manager Trends
Here are three trends influencing how Social Media Managers work. Social Media Managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.
More Transparency in Social Media
Over the past few years, social media managers have had to become more savvy about how they represent their employers on social media sites, particularly due to increased scrutiny over transparency.
This means that professionals in this field must make sure that any information posted online is accurate and true to their employers’ values—which is no easy task when it comes to controversial issues like politics or sensitive topics like religion. This trend will likely intensify as consumers demand more transparency from businesses in the future.
Increased Focus on Digital Storytelling
Social media managers are increasingly incorporating storytelling into their strategies as a way to more effectively engage with followers.
The most effective social media stories tend to be those that tell a story about the product or service and connect emotionally with customers, for example by demonstrating how something has improved the life of the customer. These types of stories often generate greater engagement than more traditional marketing content such as sales promotions or discounts.
The Rise of Niche Social Media Platforms
Niche social media platforms have emerged where individuals can create their own unique communities centered around a particular passion or interest. For example, there are now numerous online communities where fans of certain musicians or artists can come together to discuss their favorite bands or upcoming concerts.
How to Become a Social Media Manager
1. Planning Your Career Path
As the use of social media has increased, so has the demand for professionals who can handle these accounts. In fact, social media management is one of the fastest growing fields in marketing.
A background in marketing or communications is helpful when pursuing this career, but a thorough understanding of the platforms is a must. Becoming a social media manager will require a mix of technical skills, creative thinking, and communication ability. You will also need to stay up-to-date on the latest trends in social media; this is an evolving field and those who can predict how it will grow will have a better chance of getting hired.
2. Writing a Resume
The best social media manager resumes should highlight not only experience with the specific tools that are mentioned in the job description, but also skills like project management, content creation and digital marketing. These are all essential for any social media manager.
In addition to listing these skills, you should be sure to explain how you demonstrated them at previous jobs. For example, you may want to talk about how you planned out content or made use of a specific tool to increase engagement.
3. Applying for Jobs
The best way to find a job as a social media manager is to keep your ear to the ground. Attend local meetups and events, subscribe to blogs and social media sites, and try to stay on top of the latest trends. Make sure you are active on social media sites like Twitter and LinkedIn, and build a good online presence by sharing your knowledge and insights.
4. Ace the Interview
In order to nail an interview as a social media manager candidate, it is important to have a general knowledge of what the company’s social media strategy is. Make sure you know what platforms they use and how often they post content.
During the interview, try not to over-use buzzwords in order to seem knowledgeable about social media; try demonstrating your skills instead by describing what strategies have worked well for other companies, and why those strategies worked so well.