Social Media Specialist Resume Example & Writing Guide

Use this Social Media Specialist resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Social media specialists are tasked with managing an organization’s social media presence across multiple platforms, including Facebook, Twitter, Instagram, Pinterest, and more. They’re in charge of creating engaging content that will resonate with their audience, and they’re often responsible for identifying new opportunities for growth.

If you’re interested in pursuing a career as a social media specialist or just want to build up your resume with some relevant experience, here are some tips for writing a strong social media specialist resume plus an example for reference.

David Moore
Houston, TX | (123) 456-7891 | [email protected]

Social media specialist with more than seven years of experience building and executing social media campaigns that achieve business goals. Proven track record of developing creative content, managing communities, and driving engagement. Skilled in managing multiple social platforms, analyzing data, and collaborating with teams.

University of Texas at Austin Jun '10
B.A. in Journalism
Company A, Social Media Specialist Jan '17 – Current
  • Managed the company’s social media accounts, including Facebook, Twitter, and Instagram.
  • Created engaging content for each platform to increase brand awareness and followers.
  • Analyzed data from all platforms to identify trends in audience engagement and growth opportunities.
  • Collaborated with other team members on marketing campaigns as needed to ensure a cohesive message across multiple channels.
  • Assisted with day-to-day office tasks such as copying documents, filing paperwork, etc., when necessary.
Company B, Social Media Specialist Jan '12 – Dec '16
  • Created and posted daily content for Facebook, Twitter, Instagram and Pinterest accounts; monitored engagement to identify trends in audience behavior
  • Managed all aspects of company’s YouTube channel including posting videos, responding to comments and tracking views and click-through rates
  • Spearheaded email marketing campaign that increased list size by 25% within first month of launch
  • Collaborated with team of 3 other social media specialists on campaigns promoting new products and services
  • Regularly updated blog with relevant industry news, tips and advice related to company’s niche market
Company C, Social Media Assistant Jan '09 – Dec '11
  • Wrote, edited and published engaging social media content across multiple platforms including Facebook, Twitter and Instagram.
  • Monitored social media channels for comments, questions and concerns from customers and responded accordingly.
  • Conducted research to identify relevant trends and topics to write about that would be of interest to the target audience.
  • Hootsuite Certified Professional
  • Twitter Marketing Certification
  • Google AdWords Certification

Industry Knowledge: Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, Pinterest
Technical Skills: Buffer, Hootsuite, Sprout Social, Adobe Creative Suite, Google Analytics, MailChimp
Soft Skills: Communication, Leadership, Teamwork, Social Skills, Public Speaking, Presentation Skills

How to Write a Social Media Specialist Resume

Here’s how to write a social media specialist resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to focus on the tasks you performed. But that’s not always the most effective approach.

Instead, you can use your bullet points to tell a story about your work. For example, rather than saying you “managed social media accounts,” you could say you “increased Twitter followers by 15% in six months by creating daily content and using targeted hashtags.”

The second bullet point is more specific and provides more detail about what you did and the results of your work.

Related: What Is a Social Media Specialist? How to Become One

Identify and Include Relevant Keywords

Chances are, you’ll never see your resume in its entirety. Many companies use applicant tracking systems (ATS) to screen resumes for specific keywords related to the job opening. If your resume doesn’t have enough of the right keywords, the ATS might automatically reject your application.

One way to make sure your resume makes it past the ATS is to include relevant keywords throughout all the sections of your document. You can find these keywords by reading through the job posting and including words or phrases that appear repeatedly.

Here are some common social media specialist keywords:

  • Social Media Marketing
  • Social Media
  • Instagram
  • Digital Marketing
  • Social Media Communications
  • Facebook
  • Advertising
  • Twitter
  • Marketing
  • Writing
  • Blogging
  • Event Planning
  • Public Relations
  • Google Analytics
  • Copywriting
  • Photography
  • Photography
  • Social Media Advertising
  • Email Marketing
  • Content Strategy
  • Online Marketing
  • Social Media Measurement
  • Social Media Optimization (SMO)
  • Online Advertising
  • Google Ads
  • Web Content Writing
  • Facebook Marketing
  • Search Engine Optimization (SEO)
  • Digital Media
  • Social Media Strategy

Showcase Your Technical Skills

Social media specialists use a variety of programs and platforms to create and manage content for social media channels. They need to be proficient in programs like Photoshop, InDesign, and Illustrator to create graphics and videos, and they need to be familiar with social media platforms like Facebook, Twitter, and LinkedIn. Additionally, social media specialists need to be good at data analysis, so they can track the performance of their campaigns and determine what strategies are working best.

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