Social Media Specialist Resume Example & Writing Guide
Use this Social Media Specialist resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
Social media specialists are tasked with managing an organization’s social media presence across multiple platforms, including Facebook, Twitter, Instagram, Pinterest, and more. They’re in charge of creating engaging content that will resonate with their audience, and they’re often responsible for identifying new opportunities for growth.
If you’re interested in pursuing a career as a social media specialist or just want to build up your resume with some relevant experience, here are some tips for writing a strong social media specialist resume plus an example for reference.
How to Write a Social Media Specialist Resume
Here’s how to write a social media specialist resume of your own.
Write Compelling Bullet Points
When you’re writing bullet points, it can be tempting to focus on the tasks you performed. But that’s not always the most effective approach.
Instead, you can use your bullet points to tell a story about your work. For example, rather than saying you “managed social media accounts,” you could say you “increased Twitter followers by 15% in six months by creating daily content and using targeted hashtags.”
The second bullet point is more specific and provides more detail about what you did and the results of your work.
Related: What Is a Social Media Specialist? How to Become One
Identify and Include Relevant Keywords
Chances are, you’ll never see your resume in its entirety. Many companies use applicant tracking systems (ATS) to screen resumes for specific keywords related to the job opening. If your resume doesn’t have enough of the right keywords, the ATS might automatically reject your application.
One way to make sure your resume makes it past the ATS is to include relevant keywords throughout all the sections of your document. You can find these keywords by reading through the job posting and including words or phrases that appear repeatedly.
Here are some common social media specialist keywords:
- Social Media Marketing
- Social Media
- Digital Marketing
- Social Media Communications
- Advertising
- Marketing
- Writing
- Blogging
- Event Planning
- Public Relations
- Google Analytics
- Copywriting
- Photography
- Photography
- Social Media Advertising
- Email Marketing
- Content Strategy
- Online Marketing
- Social Media Measurement
- Social Media Optimization (SMO)
- Online Advertising
- Google Ads
- Web Content Writing
- Facebook Marketing
- Search Engine Optimization (SEO)
- Digital Media
- Social Media Strategy
Showcase Your Technical Skills
Social media specialists use a variety of programs and platforms to create and manage content for social media channels. They need to be proficient in programs like Photoshop, InDesign, and Illustrator to create graphics and videos, and they need to be familiar with social media platforms like Facebook, Twitter, and LinkedIn. Additionally, social media specialists need to be good at data analysis, so they can track the performance of their campaigns and determine what strategies are working best.
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