Sports Marketing Manager Resume Example & Writing Guide
Use this Sports Marketing Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
Sports marketing managers are responsible for marketing and promoting their organization’s sports teams and athletes. They oversee the creation of advertisements, coordinate events, and establish brand identity through various campaigns. And they do it all with a passion for sports!
As a sports marketing manager, you might work with a team of copywriters and graphic designers to create print ads or digital campaigns that aim to increase ticket sales or drive up merchandise sales. You might coordinate endorsement deals with athletes or work with agents to find new ones. You might organize events like charity fundraisers or galas to raise money for your team or organization. And you might even help create the visual identity for your team or league by designing logos and mascots.
Sports marketing managers have a unique set of skills that allow them to thrive in a fast-paced environment full of big personalities. They’re excellent communicators with strong persuasive abilities who can sell ideas to people in all departments. They’re also excellent negotiators who know how to bridge gaps between parties with different interests. And they’re highly organized individuals who are able to juggle multiple projects at once.
Here are some tips and an example to help you write a sports marketing manager resume that hiring managers will love.
How to Write a Sports Marketing Manager Resume
Here’s how to write a resume of your own.
Write Compelling Bullet Points
When you’re writing bullet points, it can be tempting to simply list your responsibilities. But that’s not enough to make a strong impression. Instead, you should use your bullet points to demonstrate your value by using specific numbers, statistics, and results.
For example, rather than saying you “managed social media accounts,” you could say that you “increased Twitter followers by 20% in six months, resulting in 200+ new followers per day.”
The second bullet point is much stronger because it provides specific numbers and details about the project. It also includes a quantifiable result (200+ new followers per day).
Identify and Include Relevant Keywords
When you submit your resume for a sports marketing manager role, it’s likely that it will be scanned by an applicant tracking system (ATS) for certain keywords. ATS programs scan resumes for specific job-related terms, like “advertising” or “branding” to determine whether an applicant has the necessary skills and experience for the job. If your resume doesn’t include enough relevant keywords, the ATS might automatically reject your application.
To increase your chances of landing an interview, use this list of commonly used sports marketing manager keywords as a starting point:
- Sports Marketing
- Sports
- Marketing
- Social Media Marketing
- Sports Management
- Sponsorship
- Event Management
- Sports Marketing Strategy
- Public Relations
- Digital Marketing
- Event Planning
- Sports Communications
- Advertising
- Marketing Strategy
- Management
- Sales
- Negotiation
- Social Media
- Account Management
- Teamwork
- Integrated Marketing
- Sponsorships
- Marketing Management
- Business Development
- Brand Development
- Advertising Sales
- Direct Marketing
- Corporate Sponsorship
- Market Research
- Strategic Planning
Showcase Your Technical Skills
As a sports marketing manager, you will need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include programs like Microsoft Office Suite, Adobe Creative Suite, and Salesforce. You will also need to be familiar with social media platforms like Twitter and Facebook, as well as video editing software like Final Cut Pro.
In addition to listing your technical skills on your resume, you should also highlight any relevant experience you have in each area. For example, if you have experience using Salesforce to manage customer data, be sure to mention this in your resume. This will show potential employers that you have the skills and experience necessary to be successful in the role.