Sports Marketing Manager Resume Example & Writing Guide

Use this Sports Marketing Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Sports marketing managers are responsible for marketing and promoting their organization’s sports teams and athletes. They oversee the creation of advertisements, coordinate events, and establish brand identity through various campaigns. And they do it all with a passion for sports!

As a sports marketing manager, you might work with a team of copywriters and graphic designers to create print ads or digital campaigns that aim to increase ticket sales or drive up merchandise sales. You might coordinate endorsement deals with athletes or work with agents to find new ones. You might organize events like charity fundraisers or galas to raise money for your team or organization. And you might even help create the visual identity for your team or league by designing logos and mascots.

Sports marketing managers have a unique set of skills that allow them to thrive in a fast-paced environment full of big personalities. They’re excellent communicators with strong persuasive abilities who can sell ideas to people in all departments. They’re also excellent negotiators who know how to bridge gaps between parties with different interests. And they’re highly organized individuals who are able to juggle multiple projects at once.

Here are some tips and an example to help you write a sports marketing manager resume that hiring managers will love.

Mary Thompson
Chicago, IL | (123) 456-7891 | [email protected]

Sports-obsessed marketing professional with experience in the NBA, NCAA, and Olympics. Demonstrated success in developing and executing marketing plans that drive fan engagement and revenue growth. Excels at creating and managing brand partnerships, developing creative marketing campaigns, and executing social media strategies.

Southern Illinois University Carbondale Jun '10
M.S. in Sport Management
Southern Illinois University Carbondale Jun '07
B.S. in Sport Management
Company A, Sports Marketing Manager Jan '17 – Current
  • Managed the day-to-day operations of a $1M+ budget, including sponsorship sales and activation for all sports teams (football, men’s basketball, women’s basketball, baseball, softball).
  • Created new revenue streams through sponsorships by developing relationships with local businesses to increase exposure and awareness.
  • Developed marketing plans for each sport team based on goals set by Athletic Director and President.
  • Negotiated contracts with vendors/partners in order to maximize value while maintaining compliance with NCAA regulations.
  • Served as liaison between coaches and corporate partners to ensure that needs are met throughout the year.
Company B, Sports Marketing Manager Jan '12 – Dec '16
  • Managed the day-to-day operations of a sports marketing department with 3 full-time employees and 2 interns
  • Created, implemented and managed all aspects of the sports marketing budget (including travel, promotional items and events)
  • Developed new business opportunities by identifying potential clients through networking at industry trade shows and conferences
  • Negotiated contracts for corporate partnerships worth over $1M annually; secured 10+ new sponsorships in 1 year
  • Spearheaded an innovative ticket sales campaign that increased season ticket sales 15% in 1 year
Company C, Sales Representative Jan '09 – Dec '11
  • Achieved and consistently exceeded monthly sales targets by developing and executing effective sales strategies.
  • Cultivated and managed relationships with key accounts, distributors, and other stakeholders.
  • Successfully launched new products and services in assigned territory and achieved market penetration goals.
  • Certified in Sports Marketing
  • Certified National Soccer Coaches Association of America (NSCAA)
  • Soccer Coaching License

Industry Knowledge: Sports Marketing, Event Marketing, Community Outreach, Sponsorship, Branding, Marketing
Technical Skills: Microsoft Office Suite, Adobe Creative Suite, Eventbrite, MailChimp, Constant Contact, Facebook, Google AdWords, FanDuel, DraftKings, FanSnap, ESPN, Yahoo, Twitter, LinkedIn, Instagram, YouTube
Soft Skills: Leadership, Management, Organizational Skills, Teamwork, Written Communication, Verbal Communication, Problem Solving, Time Management

How to Write a Sports Marketing Manager Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to simply list your responsibilities. But that’s not enough to make a strong impression. Instead, you should use your bullet points to demonstrate your value by using specific numbers, statistics, and results.

For example, rather than saying you “managed social media accounts,” you could say that you “increased Twitter followers by 20% in six months, resulting in 200+ new followers per day.”

The second bullet point is much stronger because it provides specific numbers and details about the project. It also includes a quantifiable result (200+ new followers per day).

Identify and Include Relevant Keywords

When you submit your resume for a sports marketing manager role, it’s likely that it will be scanned by an applicant tracking system (ATS) for certain keywords. ATS programs scan resumes for specific job-related terms, like “advertising” or “branding” to determine whether an applicant has the necessary skills and experience for the job. If your resume doesn’t include enough relevant keywords, the ATS might automatically reject your application.

To increase your chances of landing an interview, use this list of commonly used sports marketing manager keywords as a starting point:

  • Sports Marketing
  • Sports
  • Marketing
  • Social Media Marketing
  • Sports Management
  • Sponsorship
  • Event Management
  • Sports Marketing Strategy
  • Public Relations
  • Digital Marketing
  • Event Planning
  • Sports Communications
  • Advertising
  • Marketing Strategy
  • Management
  • Sales
  • Negotiation
  • Social Media
  • Account Management
  • Teamwork
  • Integrated Marketing
  • Sponsorships
  • Marketing Management
  • Business Development
  • Brand Development
  • Advertising Sales
  • Direct Marketing
  • Corporate Sponsorship
  • Market Research
  • Strategic Planning

Showcase Your Technical Skills

As a sports marketing manager, you will need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include programs like Microsoft Office Suite, Adobe Creative Suite, and Salesforce. You will also need to be familiar with social media platforms like Twitter and Facebook, as well as video editing software like Final Cut Pro.

In addition to listing your technical skills on your resume, you should also highlight any relevant experience you have in each area. For example, if you have experience using Salesforce to manage customer data, be sure to mention this in your resume. This will show potential employers that you have the skills and experience necessary to be successful in the role.


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