20 Sprout Social Interview Questions and Answers

Sprout Social is a social media management platform that helps businesses grow their online presence. If you’re interviewing for a job at Sprout Social, you can expect to be asked questions about your social media skills and experience.

In this article, we’ll give you a rundown of some of the most common Sprout Social interview questions. With a little preparation, you’ll be able to ace your interview and land the job you want.

Sprout Social Interview Process

The interview process at Sprout Social can vary depending on the position you are applying for, but generally speaking, it is a fairly lengthy process that includes multiple rounds of interviews. For some positions, you may be asked to do a presentation or take home test as part of the interview process. Overall, the interview process is quite difficult and requires a lot of preparation.

1. What are ways that you have grown sales in the past?

Sprout Social is a social media management platform, so it’s important that you can show how your past experience has helped grow sales. When answering this question, think about what strategies you used to increase revenue and highlight the results of those efforts.

Example: “In my last role as a social media manager, I implemented several strategies to help our company reach new audiences and engage with existing customers. One strategy was to create content calendars for each department in the organization. This allowed us to publish relevant content on social media at regular intervals, which increased brand awareness and improved search engine optimization. Another strategy was to use paid advertising to target specific demographics. By using these two strategies together, we were able to double our sales within six months.”

2. Tell us about a time when you overcame an objection.

An objection is a challenge that you may face when working with clients. This question can help the interviewer determine how you handle objections and overcome them to achieve success.

Example: “I once worked with a client who was hesitant about using social media marketing because they didn’t want to spend money on it. I explained to them that Sprout Social offers free tools for businesses, which helped convince them to try our platform. They were so impressed by our software that they ended up signing a contract with us.”

3. How would you handle a dissatisfied customer?

This question can help interviewers understand how you handle conflict and customer service. When answering, it can be helpful to provide an example of a time when you helped resolve a customer’s issue or complaint.

Example: “I once had a client who was unhappy with the results they were seeing from our social media marketing campaign. I met with them in person to discuss their concerns and learn more about what they expected from our services. After learning more about their business goals, I created a new strategy for our campaign that focused on increasing brand awareness rather than sales. The client was happy with this change and saw better results from our campaign.”

4. Have you ever had to deal with multiple deadlines at once, how did you manage it?

This question can help the interviewer understand how you prioritize your time and manage multiple projects. Use examples from previous work experience to show that you are able to multitask and meet deadlines on time.

Example: “In my last role, I had a lot of different projects going at once. One day, I was working on a social media campaign while also creating content for our blog. I used a calendar app to keep track of all my tasks and set reminders so I could stay organized. This helped me complete everything on time.”

5. Why do you want to work for Sprout Social?

This question is a great way to gauge your level of interest in the company and its culture. When you answer, it’s important to be honest about why you want to work for Sprout Social. If you’re not sure what makes this company unique, do some research before going into the interview.

Example: “I’ve been using Sprout Social for years now, and I love how easy it is to manage multiple social media accounts from one place. It also has an excellent customer service team that always responds quickly to my questions. I think Sprout Social is a great company with a lot of potential, and I’m excited to join the team.”

6. Which social media platforms are you familiar with?

Sprout Social is a social media management platform that allows users to manage their presence on multiple platforms. The interviewer may ask this question to determine if you have experience using similar software in the past and how familiar you are with Sprout Social’s competitors. In your answer, try to list as many social media platforms as possible while also explaining why you’re interested in working for Sprout Social.

Example: “I’ve used Hootsuite and Buffer in the past, but I’m most experienced with Facebook, Twitter, Instagram and Pinterest. I chose to apply for this position because I was impressed by Sprout Social’s user-friendly interface and its ability to help me manage my social media accounts more efficiently.”

7. Do you have any experience working with marketing software and tools?

Sprout Social is a social media management platform, so it’s important that you have experience using similar software. If you don’t, consider describing your interest in learning how to use Sprout Social and any other marketing tools.

Example: “I’ve used several different types of social media management platforms before, including Hootsuite and Buffer. I find these tools useful for scheduling posts and monitoring engagement on multiple channels at once. However, I’m excited to learn more about Sprout Social because it seems like an even better tool than the ones I’ve used in the past.”

8. Can you tell me about a time where you were under pressure to meet a deadline?

This question can help an interviewer understand how you handle pressure and whether or not you’re able to meet deadlines. When answering this question, it can be helpful to mention a specific time when you met a deadline and the steps you took to ensure that you completed your work on time.

Example: “In my previous role as a social media manager, I was responsible for creating content for our company’s blog twice per week. One week, I had a family emergency and wasn’t able to publish any new articles. I notified my team of this situation and asked them to cover for me while I was out. They were happy to do so, and we all worked together to make sure there weren’t any gaps in publishing.”

9. Would you be comfortable making cold calls and sending emails to potential customers?

Cold calling and emailing are two ways to generate new business. Employers ask this question to make sure you’re willing to do the work necessary to succeed in their company. In your answer, explain that you understand these methods can be effective for generating leads. Explain how you would use cold calls and emails to help grow a client’s social media presence.

Example: “I have experience making cold calls and sending emails to potential clients. I find that both of these methods can be very effective at generating new leads. When I’m cold calling, I try to connect with people who already know about my brand. This helps me build relationships with them before I even pitch them on our services. For emails, I like to send personalized messages to each person. These emails show that I took the time to learn more about them as an individual.”

10. Are you familiar with what we do at Sprout Social?

This question is a great way to test your knowledge of the company and how you can contribute. If you are interviewing for an entry-level position, it’s likely that you haven’t worked with Sprout Social before, so take some time to learn about the company beforehand.

Example: “I have done quite a bit of research on Sprout Social since I applied for this position. It seems like a very innovative company that has helped businesses grow their social media presence. I am excited to work here because I think my skills will be a good fit for the company.”

11. Describe your experience using Sprout Social.

This question is a great way to assess your experience with Sprout Social and how you use the platform. When answering this question, it can be helpful to include specific features that you’ve used in the past and what you liked about them.

Example: “I have been using Sprout Social for over two years now, and I love the ease of use and efficiency of the platform. One feature that I find particularly useful is the publishing calendar because it allows me to plan out my social media content ahead of time. This helps me ensure that all of my posts are relevant and timely.”

12. How would you approach a client who was not happy with our product?

This question can help interviewers understand how you handle customer service issues and your ability to resolve them. When answering this question, it can be helpful to mention a specific situation where you helped a client with a problem and the steps you took to solve it.

Example: “I would first ask the client what they were unhappy about so I could better understand their issue. Then, I would try to find out if there was anything we could do to improve our product or services to make them happier. If not, I would offer to refund any unused portions of their subscription.”

13. What are some new ideas or strategies you would bring to this position?

This question is an opportunity to show your creativity and problem-solving skills. You can use examples from previous positions or even personal experiences that relate to the job you’re applying for.

Example: “I would implement a strategy where we create content based on what our audience wants, not just what we want to publish. I’ve seen this work in my last position when we started publishing more relevant content and saw a 20% increase in engagement. We also implemented a social media calendar so we could plan ahead of time what we were going to post each day.”

14. In your opinion, which is more important: sales growth or meeting quotas?

This question is a great way to assess your understanding of the company’s goals and values. It also helps you determine if Sprout Social prioritizes sales growth or meeting quotas.

Example: “In my experience, it’s more important to focus on sales growth because that’s what ultimately leads to quota attainment. If I’m not generating revenue for the company, then there’s no way I can meet my quota. However, I do think it’s important to set realistic expectations so employees know what they’re expected to achieve.”

15. If hired, how would you grow our business?

This question is a great way to assess your knowledge of the company and its products. It also allows you to show how you can contribute to the organization’s success. When answering this question, it’s important to highlight what you know about Sprout Social and how you would use the platform to help grow a business.

Example: “I’ve used Sprout Social for several years now, so I’m very familiar with the product. In my last role, I helped grow a small business by using Sprout Social to create an effective social media strategy. We started out by creating a content calendar that outlined our posting schedule. Then we created lists of target audiences based on demographics and interests. From there, we were able to publish relevant content that was sure to engage our audience.”

16. How would you go about selling our product to someone who doesn’t use social media?

This question is a great way to test your ability to sell and market. It also shows the interviewer that you understand Sprout Social’s target audience, which is businesses who use social media for marketing purposes.

Example: “I would first ask them what their goals are with using social media. I’d then explain how Sprout Social can help them achieve those goals by providing analytics on engagement and publishing tools. I’d also show them some of our case studies where we helped other companies reach their goals.”

17. What is your favorite thing about Sprout Social?

This question is a great way to show your enthusiasm for the company and its products. It also gives you an opportunity to highlight any experience or skills that are relevant to the position.

Example: “My favorite thing about Sprout Social is how easy it is to use. I’ve used other social media management platforms in the past, but they were so complicated that I had to hire someone else to help me manage my accounts. With Sprout Social, I can do everything myself, which saves me time and money.”

18. We need someone who can hit the ground running. Is that something that you could do?

This question is a great way to determine if the candidate can adapt quickly and perform well in an environment where they may not have all of the information or resources available. It’s important that you understand what the person will need to succeed, but it’s also beneficial for them to know what they’ll be getting into.

Example: “I’ve worked with several social media management platforms before, so I’m familiar with Sprout Social’s features and how to use them. However, there are always new things to learn, so I would expect to spend some time learning about your company culture and processes.”

19. What is your greatest achievement as of late?

This question is a great way to learn more about your candidate’s personality and values. It also helps the interviewer get an idea of what they can expect from you in this role. When answering, be sure to highlight something that shows your passion for social media marketing or digital marketing as a whole.

Example: “My greatest achievement as of late was when I helped my previous employer increase their engagement by 20% within three months of starting with them. We did this through implementing new strategies and creating content that resonated with our audience. This accomplishment made me realize how much I love working in social media marketing.”

20. Can you give me examples of how you’ve successfully met goals in the past?

This question is a great way to learn more about the applicant’s ability to meet deadlines and expectations. When answering this question, it can be helpful to provide specific details of how you met your goals in previous roles.

Example: “In my last role as social media manager for XYZ Company, I was tasked with increasing our brand awareness by 10% within six months. To do so, I created a plan that included creating new content on our social media channels at least once per week. I also implemented strategies like using hashtags and scheduling posts to ensure we were reaching our target audience.”