Career Development

Store Manager Job Description: Salary, Duties, & More

Store Managers are responsible for overseeing daily operations at their company’s retail locations. They work in a number of different settings, including grocery stores, department stores, clothing boutiques, and computer repair shops. Store managers may also oversee a human resources team or a customer service team depending on the needs of their company’s retail operation.

Store Managers are responsible for overseeing daily operations at their company’s retail locations. They work in a number of different settings, including grocery stores, department stores, clothing boutiques, and computer repair shops. Store managers may also oversee a human resources team or a customer service team depending on the needs of their company’s retail operation.

Store managers commonly ensure that all employees on their staff are working effectively and within the confines of their job descriptions. They also provide direction to employees and may sometimes help with training new hires. In addition to managing people, store managers are also tasked with operating their company’s financials and reporting on sales performance.

Read on to learn more about what it’s like to be a store manager and what it takes to become one yourself.

Store Manager Job Duties

Store managers are responsible for the following:

  • Conducting or overseeing store audits to ensure that the company’s financial, advertising, and inventory goals are being met
  • Monitoring competitor’s prices and sales promotions to determine how they will affect store sales
  • Hiring, training, scheduling, monitoring, and evaluating staff members in order to provide a quality customer experience in a safe, secure environment
  • Orienting new employees who have been hired by providing them with information about company policies and procedures
  • Developing strategies to increase store performance such as through improved merchandising or effective marketing campaigns
  • Inspecting facilities for cleanliness and maintenance condition in order to ensure that the store is operating efficiently
  • Determining methods for reducing shrinkage or loss of profits due to theft or poor inventory controls

Store Manager Salary & Outlook

The median annual wage for store managers is $53,590. The highest earners make over $82,000 per year. Those earning higher wages tend to work in large metropolitan areas.

The employment of store managers is projected to grow faster than average over the next decade. This growth is due to the growing economy and an increasing need for people who can manage multiple aspects of a business, including human resources, inventory control and customer relations.

Store Manager Job Requirements

The requirements for store managers are as follows:

Education: A store manager should have at least a high school diploma or equivalent. However, many employers require an Associate’s degree in a relevant field of study, such as business or marketing.

Training: Store managers should expect to receive on-the-job training from their employers. This training allows managers to learn corporate policies and procedures from upper management and implement them throughout the company. In addition, they also learn the day-to-day operations of the store and can apply these skills to manage employees and customers effectively.

Certifications & Licenses: Certifications are not required for this job but some employers may prefer candidates who have completed specialized courses through relevant associations like the NRF Foundation.

Store Manager Skills

To be a successful store manager, you will need to possess the following skills:

Organizational skills: Store managers must be able to manage the daily operations of their stores and ensure that all employees are carrying out their responsibilities.

Interpersonal skills: Store managers must interact with customers, suppliers, vendors, and staff members on a regular basis.

Decision-making skills: Store managers must make decisions regarding staffing levels, inventory ordering, scheduling, pricing, and product displays.

Resourcefulness: A good manager is always looking for new ways to improve efficiency and productivity. They also need the ability to solve problems as they arise.

Motivation skills: Store managers should be able to inspire and motivate others through good leadership and example.

Customer service orientation: Store managers must have a customer-oriented mindset in order to build relationships with customers that will result in repeat business.

Store Manager Work Environment

Store managers work indoors, often in clean, well-lit stores. However, some work outdoors, supervising workers who sell items such as cars, plants, or lumberyard materials. They spend most of their time talking with customers and overseeing employees. Because they supervise many people, store managers have to be good leaders and have good people skills. They may have to fire employees who do not perform well.

Most of the time, store managers work during regular business hours. Their schedules can be irregular if they work in an organization that offers 24-hour services, such as gas stations or convenience stores. Because they oversee the entire store, store managers must often deal with problems such as employee absences, theft, and delivery delays. As a result, they may have to work extra hours to make up for the problems that arise.

Store Manager Career Path

Getting Started

In the first two years, a store manager is trained to learn what goes on at all levels of a retail business, from the inner workings of the cash register to the company’s master plan. Training is time-consuming and can be grueling. It is also necessary for a good understanding of the operation. New managers are expected to work long hours and late nights for a year or two.

Five Years On The Job

After five years, store managers begin to reap some of the rewards of their hard work. They have learned how to manage people, control costs, and increase sales. They have become “company” people, very loyal to the firm for giving them a chance to work their way up the ladder. Salaries increase significantly during this time period as well as bonuses and other incentives for increasing sales and reducing costs.

Ten Years On The Job

Ten-year veterans are generally quite satisfied with their career paths; they have established themselves as solid members of the team and enjoy an unusual amount of freedom in scheduling their time. Managers who achieve district manager status serve as liaisons between management headquarters and many individual stores. Managers gain increased autonomy; they set schedules for themselves and answer only to higher levels of authority. They also gain bonuses that reflect their competence as well as corporate profitability.

Store Manager Trends

Here are three trends influencing how store managers work. Store Managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

Increased Importance of Cultural Competency

Cultural competency is becoming increasingly important for store managers as they must learn to communicate with customers from different cultural backgrounds and ethnicities.

To this end, understanding and embracing the values and traditions of specific cultures can help to improve customer satisfaction and increase loyalty to brands.

Rise of Online Shopping

As e-commerce continues to grow, many customers are beginning to prefer buying online over visiting brick and mortar stores. As a result, retail store managers will need to adapt their strategies in order to retain these customers.

One way that this can be done is by providing incentives for in-store shopping, such as discounts on specific products or special events geared towards in-store shoppers. This approach can help engage consumers who are otherwise hesitant about in-store shopping while still appealing to the customer base that prefers shopping online.

Social Media to Build Loyalty

In the last decade, social media has grown to become a fundamental part of daily life for many people around the world. Social media has also become an increasingly important part of the retail experience, with 62% of customers saying that they trust brands more when they have a strong social media presence.

Today, almost every business relies on a well-established online presence, and store managers may be tasked with helping their company make the most of this trend by promoting products through their various platforms.

How to Become a Store Manager

1. Planning Your Career

To become a store manager, it’s important to have an interest in the retail industry. If you are passionate about selling merchandise and working with customers, you may find that this is the right career for you.

A store manager must have excellent interpersonal skills, so being friendly and approachable will serve you well in this position. You should also be able to work under pressure; while business hours are generally steady, there are always busy times of the year when your team needs you most.

2. Writing a Resume

The best resumes for store managers list past work experience that demonstrates their ability to supervise, communicate with employees, engage customers, and increase sales.

When describing the duties of each position you worked in detail the tasks that were required of you and how you went about completing them. For example, if you had to hire new staff then it’s useful to explain how you recruited candidates and what sort of questions you used when interviewing potential hires. Also be sure to include examples of challenges that you faced and how you were able to overcome them, as well as ways in which you made a positive impact on your team or company. If possible, quantify these results with numbers.

3. Applying for Jobs

You should start your job search with the mentality that you’re the best person for the job and go after it as such. That means networking with managers and employees at different stores and keeping up with the latest news in the retail industry. Keep in mind that you’ll need to think outside of the box when applying to this type of position, so get creative. Many hiring managers are looking for ways to find new talent, so consider reaching out to them directly with an email, LinkedIn message, or a phone call.

You can also try finding jobs at conferences and networking events, as well as through connections with colleagues and family members who may already work for a company. Be sure to ask for tips from those who already work there. They’ll be able to provide you with an insider’s perspective that will help you shine during interviews.

4. Ace the Interview

It’s important to take the time to review your resume before your interview, as well as prepare some examples of previous successes that demonstrate why you’re the best candidate for the job. When this involves handling customer service situations, try to come up with an anecdote that will highlight your ability to handle such situations. This will not only illustrate that you’re qualified for the job, but also show your ability to think quickly and respond effectively under pressure.

You will also be expected to have a solid understanding of the company’s history, culture, accomplishments, and goals. Be sure you can quickly summarize these topics in your interview.


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