Career Development

What Does a Store Manager Do?

Find out what a store manager does, how to get this job, and what it takes to succeed as a store manager.

Store managers are the highest-level employees in retail businesses. They’re responsible for overseeing all aspects of their store’s operations, including staffing, inventory management, customer service, and sales goals.

Store managers typically have a lot of autonomy when it comes to making decisions about how to run their stores. However, they also answer to higher-level executives who oversee multiple locations or branches. These executives may provide guidance on overall strategy or direction, but store managers are often given free rein to make decisions independently.

Store Manager Job Duties

A store manager typically has a wide range of responsibilities, which can include:

  • Determining staffing needs based on daily sales volume and customer traffic patterns to ensure that enough employees are available to handle all customer requests in a timely manner
  • Training new hires in store policies and procedures, so they are prepared to begin working on their own
  • Ensuring that merchandise is displayed attractively and that shelves are fully stocked
  • Planning and implementing strategies to increase store profits, such as hosting special sales events or increasing prices on certain items
  • Working with the accounting team to ensure that all financial records are accurate and up to date
  • Managing staff members to ensure that they are meeting performance goals and upholding company policies
  • Monitoring inventory to ensure that there are enough items on hand to meet demand
  • Reviewing customer complaints and resolving issues appropriately
  • Developing and implementing employee training programs to improve performance

Store Manager Salary & Outlook

Store managers’ salaries vary depending on their level of education, years of experience, and the size and location of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $47,000 ($22.6/hour)
  • Top 10% Annual Salary: $79,500 ($38.22/hour)

The employment of store managers is expected to decline over the next decade.

Employment growth will be limited by the increasing automation of retail stores, which will allow fewer workers to do more work. In addition, e-commerce and online sales are expected to reduce the need for retail store managers.

Related: In-Depth Store Manager Salary Guide

Store Manager Job Requirements

A store manager typically needs to have the following qualifications:

Education: Most employers require a high school diploma or equivalent along with some post-secondary education. Some stores may prefer an associate’s degree in business or a related field. Relevant coursework includes business, marketing, finance, accounting and economics.

Training & Experience: Store managers typically receive on-the-job training in their new role. This training may last for a few weeks to a month and may include shadowing current store managers and performing duties under supervision until they are comfortable enough to complete tasks on their own. Store managers who transfer from other retail positions may receive additional training to learn the specific processes and procedures of the store.

Certifications & Licenses: Store managers do not need any certifications to acquire their position. However, some companies may prefer candidates who have a professional certification. These certificates demonstrate that a candidate has the skills and knowledge to manage a retail location successfully.

Store Manager Skills

Store managers need the following skills in order to be successful:

Communication skills: Communication skills are essential for store managers to have. You use these skills to communicate with employees, customers, suppliers and other stakeholders. You use communication skills to relay messages, give directions and answer questions. You use these skills to communicate with other managers and corporate leaders.

Decision-making skills: As a store manager, you need to make quick decisions that can affect the success of your store. You need to be able to make decisions that are in the best interest of your store and your employees. You can use your decision-making skills to make informed choices about inventory, employee schedules, customer service and more.

Conflict resolution skills: As a store manager, you may be required to mediate disputes between employees, customers and suppliers. Conflict resolution skills can help you navigate these situations and find solutions that satisfy everyone involved.

Time management skills: As a store manager, you may be responsible for overseeing multiple tasks at once. Time management skills can help you prioritize tasks and manage your time accordingly. This can help you ensure you complete all of your tasks in a timely manner.

Teamwork skills: As a store manager, you work with a team of employees and managers. You can use teamwork skills to help you collaborate with your team to achieve company goals and improve the customer experience. You can also use teamwork skills to help you delegate tasks and motivate your team.

Store Manager Work Environment

Store managers are responsible for the day-to-day operations of a retail store. They oversee all store activities, from sales and customer service to inventory and merchandising. Store managers typically work long hours, including evenings and weekends. They may also be required to travel to other stores or locations for training or meetings. Store managers must be able to handle stress and be able to make quick decisions in a fast-paced environment.

Store Manager Trends

Here are three trends influencing how store managers work. Store managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Growth of Online Shopping

The growth of online shopping is a trend that is quickly changing the retail landscape. As more and more people shop online, store managers will need to find ways to compete with the convenience of online shopping.

One way to do this is by creating a unique shopping experience that can’t be found online. This could include offering special events, exclusive products, or customer service that is unmatched by online retailers. In addition, store managers should focus on improving the customer experience by providing helpful information about products and services.

More Focus on Customer Experience

As customers become more demanding, businesses are focusing more on customer experience as a way to differentiate themselves from the competition. This means that store managers will need to focus on creating an environment where customers feel welcome and appreciated.

This includes things like providing excellent customer service, having a clean and well-organized store, and offering products and services that meet customers’ needs. By focusing on customer experience, store managers can set their business apart from the competition and create long-lasting relationships with customers.

Greater Use of Technology in Stores

Technology is becoming increasingly important in stores as retailers look for new ways to improve the customer experience. This trend is leading to an increased use of technology in stores, which is allowing store managers to better manage their employees and inventory.

In order to take advantage of this trend, store managers need to be familiar with the latest technologies and how they can be used to improve the customer experience. They also need to be able to manage staff members who are using technology to help them work more efficiently.

How to Become a Store Manager

A career as a store manager can be rewarding in many ways. It offers the opportunity to lead a team, develop your skills in retail management, and work with customers every day. However, it’s important to consider all aspects of this job before you take the plunge.

As a store manager, you will be responsible for overseeing all aspects of the business. This includes managing staff, ensuring that products are stocked correctly, and meeting sales goals. You will also be responsible for maintaining customer relationships and ensuring that customers have a positive shopping experience.

It’s important to note that being a store manager is a full-time position. Therefore, if you want to have a successful career as a store manager, you need to be prepared to devote all your time and energy to the job.

Related: How to Write a Store Manager Resume

Advancement Prospects

The most common way to advance to a store manager position is to first work as an assistant store manager. Some retailers require assistant store managers to have a bachelor’s degree, but many do not. In addition to on-the-job training, assistant store managers may also receive training from the retailer in such areas as customer service, merchandising, and store operations.

Once they have the necessary experience and training, assistant store managers can apply for store manager positions. Some retailers promote assistant store managers to store manager positions on a regular basis, while others do so only when a store manager position becomes available.

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