Trade Show Manager Resume Example & Writing Guide

Use this Trade Show Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

As a trade show manager, you’re in charge of planning, organizing, and executing a company’s presence at a big industry event. You’ll coordinate all logistics, including booth design, equipment rental, staffing requirements, shipping and receiving, and much more. And you’ll be responsible for everything from developing a compelling story that will resonate with attendees to creating a buzz around your brand.

If you’re passionate about sales, marketing, and public relations, plus you have experience managing large projects with multiple moving pieces, then trade show manager might be the perfect job for you. And because trade shows tend to be high-pressure situations with strict deadlines and budget constraints, you’ll need to be organized, detail oriented, and efficient under pressure.

Here are some tips plus an example to help you write a stellar trade show manager resume that hiring managers will love.

Mary Thompson
Chicago, IL | (123) 456-7891 | [email protected]

Event-planning expert with more than 10 years of experience in the exhibition and trade show industry. Proven ability to manage all aspects of live events, from conception and budgeting to execution and post-show analysis. Seeking a new challenge in a fast-paced environment.

DePaul University Jun '10
B.A. in Business Administration
Company A, Trade Show Manager Jan '17 – Current
  • Managed all aspects of trade show set up and tear down, including vendor relations, booth design, logistics, budgeting, and staffing.
  • Oversaw the development of marketing collateral for each event to ensure that it is consistent with company branding guidelines.
  • Developed a comprehensive marketing plan for each event based on goals established by management and implemented the plan through advertising media buys as well as other promotional efforts such as social media campaigns.
  • Coordinated with vendors regarding delivery schedules and ensured that deliveries are made in a timely manner so that setup can be completed before deadlines.
  • Maintained relationships with key vendors to ensure smooth operations during events and coordinated closely with sales team members to provide support throughout the year at various tradeshows/events where needed.
Company B, Trade Show Manager Jan '12 – Dec '16
  • Created a trade show budget and negotiated with vendors to keep costs low while maintaining quality
  • Managed the logistics of transporting, setting up and tearing down all company displays at 10 events per year
  • Maintained an inventory of promotional materials for each event, including banners, flyers and giveaways
  • Attended industry conferences to stay current on trends in marketing and sales techniques
  • Collaborated with upper management to create new strategies that increased revenue by 15% over 2 years
Company C, Event Coordinator Jan '09 – Dec '11
  • Demonstrated expertise in all aspects of event management, from pre-event planning to on-site execution and post-event follow up.
  • Successfully managed events of up to 500 people, including VIPs, celebrities, and high-profile clients.
  • Coordinated with multiple event vendors to ensure smooth delivery of services and adherence to budget.
  • Certified Trade Show Marketer
  • Certified Meeting Professional (CMP)
  • International Association of Exhibitions and Events (IAEE) Certified

Industry Knowledge: Trade Show Management, Exhibitor Management, Logistics, Purchasing, Sales, Marketing, IT
Technical Skills: Microsoft Office Suite, Salesforce, SalesLogix, Adobe Acrobat, iContact, Constant Contact, SharePoint, Google Analytics
Soft Skills: Communication, Leadership, Teamwork, Planning, Problem Solving, Time Management, Customer Service

How to Write a Trade Show Manager Resume

Here’s how to write a trade show manager resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to simply list your responsibilities. But that’s not enough to make a strong impression. Instead, you should use your bullet points to demonstrate your value by highlighting your accomplishments, results, and key contributions.

For example, rather than saying you “managed booth staff during trade show,” you could say that you “increased booth traffic by 20% during 2018 trade show by implementing new staffing and scheduling strategies.”

The second bullet point is much stronger because it provides specific details about what you did and the results of your work.

Identify and Include Relevant Keywords

When you apply for a trade show manager role, your resume is likely to be scanned by an applicant tracking system (ATS) for certain keywords. ATS programs rank resumes on a scale of one to ten based on the number of relevant keywords found in each applicant’s resume. If your resume lacks the right keywords, your application might not make it past the initial screening process.

To increase your chances of getting an interview, use this list of common trade show manager keywords as a starting point:

  • Trade Shows
  • Event Management
  • Marketing Strategy
  • Social Media Marketing
  • Event Planning
  • Marketing
  • Sales
  • Advertising
  • Social Media
  • Online Marketing
  • Public Relations
  • Teamwork
  • Business Development
  • Customer Service
  • Management
  • Leadership
  • Adobe Photoshop
  • Communication
  • Microsoft Access
  • Adobe InDesign
  • Retail
  • Store Management
  • Visual Merchandising
  • Fashion
  • Merchandising
  • Time Management
  • Sales Management
  • Brand Management
  • Retail Sales
  • Strategic Planning

Showcase Your Technical Skills

As a trade show manager, you will be responsible for coordinating all aspects of trade show appearances, from booking the venue to arranging for transportation and accommodations. To be successful in this role, you will need to be proficient in a variety of software programs and systems, including event management software, project management software, and graphic design software. You will also need to be familiar with the trade show industry, including the most popular trade show venues and the best times of year to attend trade shows.


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