Career Development

What Does an Ulta Beauty Advisor Do?

Find out what an Ulta Beauty Advisor does, how to get this job, and what it takes to succeed as an Ulta Beauty Advisor.

Ulta Beauty advisors are the face of the company. They help customers find the products they’re looking for, answer their questions about those products, and provide recommendations on how to best use them.

As an Ulta Beauty advisor, you may work in a variety of different roles depending on your individual store’s needs. You might be responsible for helping customers find specific items in the store or assisting them with returns or exchanges. You might also be tasked with providing product demonstrations or training new employees on how to properly apply makeup or other beauty products.

Ulta Beauty Advisor Job Duties

Ulta Beauty Advisors have a wide range of responsibilities, which can include:

  • Maintaining an awareness of current trends in skincare products, hair care products, makeup, fragrances, and other items sold at the store
  • Providing personalized application advice to customers regarding makeup products
  • Performing basic product knowledge and application demonstrations as needed
  • Explaining the application process for new products or services to customers
  • Selling products such as fragrance, cosmetics, skin care products, hair care products, and bath products
  • Interacting with customers to provide them with information about products, services, and available promotions
  • Recommending products based on each individual customer’s needs, preferences, and budget
  • Working with the store manager to create seasonal product displays and merchandising plans that attract customers’ attention
  • Demonstrating how to use specific products and answering any questions about them

Ulta Beauty Advisor Salary & Outlook

Ulta Beauty Advisor salaries vary depending on their level of experience, the company size and geographic location.

  • Median Annual Salary: $36,500 ($17.55/hour)
  • Top 10% Annual Salary: $58,000 ($27.88/hour)

The employment of Ulta Beauty advisors is expected to grow at an average rate over the next decade.

Employment growth will be driven by the increasing popularity of specialty beauty products, such as cosmetics and skincare products. As more women seek out these products, demand for them is expected to increase. In addition, the growing popularity of online shopping may lead to greater demand for in-store beauty advisors.

Related: Ulta Beauty Advisor Interview Questions and Answers

Ulta Beauty Advisor Job Requirements

To become an Ulta Beauty Advisor, the following is typically required:

Education: Most Ulta Beauty advisors have a high school diploma or GED. However, some candidates have an associate’s or bachelor’s degree. A background in cosmetology or a related field is helpful for those who have a degree.

Training & Experience: Most new hires will receive on-the-job training from their managers or other experienced Ulta Beauty advisors. Training often includes learning about the products the store carries, how to use the point-of-sale system and how to interact with customers. Training often also includes shadowing other advisors to learn about the best ways to interact with customers.

Ulta Beauty also offers a variety of online training courses for new hires to complete before they begin working with customers. These courses cover topics such as skin care, makeup application, product knowledge and how to interact with customers.

Certifications & Licenses: Though not required, many beauty advisors pursue certifications to gain additional knowledge about the products and services available and test their skills while having fun with friends and colleagues.

Ulta Beauty Advisor Skills

Ulta Beauty advisors need the following skills in order to be successful:

Product knowledge: Product knowledge is the ability to answer questions about the ingredients, uses and benefits of products. As an Ulta Beauty Advisor, you should have a thorough understanding of the products you sell. This can help you answer questions from customers and help you make suggestions when a customer needs help finding a product.

Customer service: Customer service skills allow you to interact with customers in a friendly and helpful manner. As an Ulta Beauty Advisor, you may be the first person a customer interacts with when they enter the store. This means you should be able to greet them, answer their questions and help them find the products they need.

Communication: Communication is the act of conveying information to another person. As an Ulta Beauty Advisor, you may be communicating with customers, managers and other employees. It’s important to be able to speak clearly and concisely to ensure the message you’re sending is understood. You can also use communication to help resolve conflicts between customers and employees.

Organization: As an Ulta Beauty Advisor, you may be responsible for keeping track of inventory, maintaining a clean work area and keeping track of customer information. Organization skills can help you complete tasks efficiently and keep your work area tidy.

Teamwork: Working as a team can help you and your colleagues provide excellent service to your customers. You can use teamwork to help you and your colleagues work together to meet your store’s goals and provide customers with the products they need.

Ulta Beauty Advisor Work Environment

Ulta Beauty Advisors typically work in Ulta stores. They may also work in other retail environments, such as department stores, spas, or salons. Advisors typically work full time, and their schedules may include evenings, weekends, and holidays. They may also be required to work overtime during busy periods, such as during the holiday season. Advisors need to be able to stand for long periods of time and lift heavy boxes of products. They also need to be able to work in a fast-paced environment and handle multiple tasks at once.

Ulta Beauty Advisor Trends

Here are three trends influencing how Ulta Beauty Advisors work. Ulta Beauty Advisors will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Growth of the Beauty Industry

The beauty industry is growing rapidly, as more and more people are becoming interested in looking their best. This is leading to an increased demand for beauty products and services, which is benefitting businesses like Ulta Beauty.

As a Ulta Beauty advisor, you can take advantage of this trend by becoming knowledgeable about the latest beauty products and trends. This will allow you to provide excellent customer service and help customers find the products they need.

More Focus on Customer Service

The retail industry is changing quickly, and one of the most significant changes is the increasing focus on customer service. Customers are now looking for more than just a product; they want to feel valued and appreciated.

Ulta Beauty advisors can capitalize on this trend by developing strong customer service skills. They should also be prepared to offer additional services, such as makeup application or hair styling. In addition, Ulta Beauty advisors should be familiar with the products that they sell so that they can answer any questions that customers may have.

A Desire for Self-Care

The desire for self-care is becoming increasingly popular among consumers. This is due to the fact that people are realizing the importance of taking care of themselves in order to be productive and happy.

As a Ulta Beauty advisor, you can capitalize on this trend by providing customers with the tools they need to take care of themselves. This could include products such as cosmetics, skincare, or bath products. Additionally, you can also provide advice and tips on how to make self-care a part of your daily routine.

How to Become an Ulta Beauty Advisor

Ulta Beauty advisors have a lot of opportunities for growth. They can move up the ranks to become a manager, trainer, or supervisor. They can also move into other areas of the company, such as marketing or merchandising.

The best way to advance your career is to stay connected with the company and keep learning new things. Take advantage of training opportunities and attend meetings and events. Network with other Ulta Beauty professionals and learn from their experiences.

Advancement Prospects

There are many opportunities for advancement for Ulta Beauty Advisors. With experience, an Ulta Beauty Advisor may be promoted to Senior Ulta Beauty Advisor, Lead Ulta Beauty Advisor, or Ulta Beauty Advisor Manager. Ulta Beauty Advisors may also have the opportunity to move into other positions within Ulta Beauty, such as working in the salon, becoming a makeup artist, or working in the fragrance or skincare departments.

Ulta Beauty Advisor Job Description Example

At [CompanyX], we’re looking for outgoing, passionate, and knowledgeable beauty enthusiasts to join our team as Ulta Beauty Advisors. In this role, you will provide personalized service and recommendations to our guests, helping them to find the right products to fit their individual needs. You will also be responsible for maintaining the cleanliness and organization of the sales floor and stockroom, as well as providing support to other team members as needed. To be successful in this role, you should be passionate about the beauty industry and have a strong customer service orientation.

Duties & Responsibilities

  • Greet every guest with a warm and friendly welcome, providing them with prompt and professional service
  • Understand guests’ needs and provide expert advice on products and services to help them look and feel their best
  • Stay up-to-date on current trends, new product launches, and promotions to ensure guests are always informed of the latest and greatest
  • Achieve individual sales goals while supporting the team in meeting collective targets
  • Maintain cleanliness and organization throughout the sales floor and stockroom to uphold company standards
  • Help process online orders and fulfill shipping requests in a timely manner
  • Assist with visual merchandising and maintaining store displays according to company guidelines
  • Balance cash registers and reconcile daily transactions
  • Complete all required training courses and certification programs
  • Adhere to company policies and procedures at all times
  • Model exemplary behavior for fellow employees to emulate
  • Act as a brand ambassador by demonstrating passion and knowledge for all things Ulta Beauty

Required Skills and Qualifications

  • High school diploma or equivalent
  • 1-2 years of customer service experience in a retail environment
  • Ability to work a flexible schedule, including evenings and weekends
  • Excellent communication and interpersonal skills
  • Ability to stand for long periods of time and lift up to 50 pounds
  • Proficiency with computers and point-of-sale systems

Preferred Skills and Qualifications

  • Cosmetology license or certification
  • Previous experience working in a beauty salon or related environment
  • Product knowledge, particularly in the area of cosmetics and skincare
  • Familiarity with current trends in hair, makeup, and fashion
  • Ability to provide professional consultations to customers


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