Hester Bal is a passionate advocate for user experience, dedicated to helping companies create intuitive and enjoyable products and services. She has a knack for understanding customer needs and translating them into effective designs that evoke emotion, build trust, and drive engagement. With her background in UX design, Hester has been able to help many businesses create successful experiences for their customers. Whether it’s through her work as a consultant, mentor, or speaker, Hester is committed to helping people create enjoyable and user-friendly experiences.