20 Viant Interview Questions and Answers

When it comes to advertising, Viant is a company that knows its stuff. As a leading provider of advertising software, Viant enables businesses to execute and measure digital advertising campaigns through its cloud-based platform. If you’re lucky enough to snag an interview with Viant, you can expect to be asked some tough questions about the advertising industry and your experience with Viant’s products.

To help you prepare, we’ve compiled a list of some of the most common Viant interview questions, along with sample answers to give you an idea of what the company is looking for.

Viant Interview Process

The interview process at Viant is relatively long, taking around 1.5 weeks from start to finish. It begins with a phone screen with a recruiter, followed by a series of interviews with the hiring manager, VP, and other senior leaders. For certain roles, a skills demonstration may also be required. The interview difficulty varies depending on the role, but overall it is a fairly standard process.

1. How would you explain the Viant platform to a customer?

This question is a great way to test your ability to communicate with clients and customers. It also shows the interviewer how you would explain complex processes in an easy-to-understand manner.

Example: “Viant’s platform allows advertisers to execute digital advertising campaigns through a cloud-based system that provides real-time data on campaign performance, including impressions, clicks, conversions and more. The Viant platform offers several solutions for different types of businesses, such as publishers, agencies and brands.”

2. Why do you want to work at Viant?

This question is a great way for employers to learn more about your interest in their company. When preparing for this interview, make sure you research the company thoroughly and find out what makes it unique. Consider sharing something specific that attracted you to Viant.

Example: “I want to work at Viant because of its commitment to innovation. I’ve read many articles about how Viant has been on the forefront of developing new technologies within the advertising industry. This really excites me as someone who loves working with new technology. I think my skills would be a great fit for this role.”

3. What are your short term and long term career goals?

Employers ask this question to learn more about your career goals and how they align with the company’s goals. Before your interview, research the company’s website or annual report to see what their goals are for the next year or two. Use these goals as a guide when formulating your answer.

Example: “I am looking for a long-term position where I can use my skills to help grow a company. In the short term, I would like to work on a team that is focused on improving customer satisfaction through digital advertising. I believe that by focusing on customer experience we can increase sales and revenue.”

4. Where do you see yourself in 5 years?

Employers ask this question to learn more about your career goals. They want to know if you plan on staying with the company for a long time or if you’re looking for something temporary. When answering, be honest and specific about what you hope to achieve in the next few years.

Example: “I see myself as an advertising executive at Viant by 2022. I would like to work my way up through the ranks until I’m leading a team of my own. I think that working here will help me get there because of all the opportunities available.”

5. Describe an experience where you had to deal with a difficult client, how did you handle it?

Interviewers may ask this question to see how you handle conflict and challenging situations. Your answer should show that you can remain calm, professional and focused on the task at hand.

Example: “I once had a client who was very demanding and wanted immediate results. I explained to him that it takes time to create effective advertising campaigns and that we would need some time to implement his ideas. He accepted my explanation and gave us more time to work on his campaign. In the end, he was happy with our work.”

6. How would you try to convince someone that they should use our software over our competitors’?

This question is a great way to test your knowledge of the company and its competitors. It also shows that you are willing to go above and beyond for clients, which can be an important quality in salespeople.

Example: “I would first ask them what they’re looking for in their advertising software. Then I’d compare our features with those of our competitors’ to show how Viant’s platform offers more value than other companies. For example, if someone was looking for a program that could help them create ads on social media, I would explain that Viant has a feature that allows users to do just that.”

7. Tell me about a time when you were working on a team project and there was conflict, how did you handle it?

This question is a great way to assess your problem-solving skills and ability to work with others. When answering this question, it can be helpful to mention how you helped resolve the conflict or disagreement and what steps you took to ensure that it didn’t happen again.

Example: “In my last role as an account manager, I was working on a project with two other team members who were both very detail oriented. While they were both excellent at their jobs, sometimes they would disagree about which approach to take when executing a task. I met with them individually to discuss the issue and we came up with a solution where each person could do things their own way while still collaborating.”

8. If I asked your coworkers what your biggest strengths were, what would they say?

This question is a great way to learn more about the candidate’s personality and how they interact with others. It also allows you to see if they have any unique strengths that could be beneficial for your company.

Example: “My coworkers would say my biggest strength is my ability to work well under pressure. I am always willing to take on extra projects or help out when needed, which has helped me develop strong relationships with many of my coworkers. This skill has also helped me succeed in previous roles where I was responsible for completing large amounts of work.”

9. What is one thing we can improve upon as a company?

This question is a great way to show your willingness to provide constructive feedback. When answering this question, it can be helpful to mention something that you noticed during your time at the company or while researching about the organization.

Example: “One thing I noticed when looking through Viant’s website and social media accounts was that there are no links to any of your privacy policies. This is important information for consumers to know, so I would suggest adding links to all of your online platforms.”

10. Do you have any experience using mobile advertising platforms?

This question can help the interviewer determine if you have experience using Viant’s platform. If you do, share your experience and how it helped you in your previous role. If you don’t have any experience with mobile advertising platforms, explain that you are willing to learn about them.

Example: “I’ve used several mobile advertising platforms in my career, including Google AdWords for Mobile Ads, Facebook Audience Network and Twitter Ads. I find these platforms useful because they allow me to create ads that target specific audiences based on their interests and behaviors. This helps me reach more customers while also increasing ROI.”

11. We want our analysts to be able to work independently. Do you think you would be a good fit for that type of environment?

This question is an opportunity to show your ability to work independently and solve problems. You can use examples from previous jobs or school projects where you were required to complete tasks without supervision.

Example: “I think I would be a good fit for this type of environment because I am used to working independently. In my last job, I was the only analyst on my team, so I had to learn how to manage my time effectively while still completing all of my assignments. I also learned how to communicate with other departments when I needed help.”

12. Are you comfortable taking initiative?

This question is a great way to determine how comfortable you are with taking on responsibility and acting independently. This can be an important quality for employees in advertising, as they may need to make decisions about which ads to run or what content to promote without always having their manager’s input.

Example: “I am very comfortable taking initiative when necessary. In my last role, I was the only person who knew how to use our company’s new software, so I had to learn it quickly and train others on its use. I enjoy being able to take charge of situations like this one.”

13. Would you consider yourself a creative person? Give an example of a time when you used creativity to solve a problem.

This question is a great way to determine how much of a creative thinker you are and whether your skills align with the company’s values. When answering this question, it can be helpful to mention a time when you used creativity to solve a problem or create something that benefited your previous employer.

Example: “I definitely consider myself a creative person. In my last role as an account executive, I was tasked with creating a new campaign for one of our clients. The client wanted to increase their sales by 10% within six months. After researching the client’s target audience, I decided to focus on increasing brand awareness rather than just focusing on sales. We created a social media campaign using influencers in the same industry as our client. Within three months, we saw a 20% increase in brand awareness and a 15% increase in sales.”

14. What tools do you use to measure campaign success?

This question can help the interviewer understand your technical knowledge of digital advertising and how you measure success. Use examples from your previous experience to highlight your ability to analyze data and make decisions based on that information.

Example: “I use Google Analytics, which is a free tool for tracking website traffic and user behavior. I also use Viant’s proprietary software, which allows me to monitor campaign performance in real time. This helps me identify issues quickly so I can adjust my strategy or troubleshoot with my team members.”

15. Provide an example of a time when you went above and beyond for a customer.

This question is a great way to show your potential employer that you are willing to go the extra mile for them. When answering this question, it can be helpful to think of a time when you helped solve a customer’s problem or went out of your way to help someone.

Example: “When I worked at my previous job, we had a client who was having issues with their website and how it interacted with our software. They were frustrated because they couldn’t get any of our advertising to work on their site. I stayed late one night to troubleshoot the issue with them until we figured out what was going on. In the end, we fixed the issue and got all of their ads working again.”

16. What is your experience managing employees/teams?

This question can help the interviewer understand your leadership skills and how you might fit into their company. If you have experience managing employees, describe a time when you did so. If you don’t have direct management experience, you can talk about other ways you’ve helped teams or groups of people work together more effectively.

Example: “In my last role as an account manager, I was responsible for overseeing several different clients’ accounts. This required me to manage a team of five other account managers who were all working on separate projects. To ensure we were all on track with our client deliverables, I created weekly meetings where we discussed each project’s progress and any challenges we faced. This allowed us to collaborate and support one another while also meeting our individual goals.”

17. How often do you like to be in contact with your team when working on a project?

This question can help the interviewer understand how you interact with your team and whether you prefer to work independently or in a group. Your answer should show that you value teamwork and collaboration, but also that you are comfortable working alone when necessary.

Example: “I like to be in contact with my team as often as possible because I find it helpful to bounce ideas off of others and get feedback on what I’m doing. However, if I am working on something that doesn’t require input from anyone else, I don’t mind being left alone for long periods of time. I find that this helps me focus more and produce better results.”

18. Can you give us an example of how you managed a large workload?

This question is a great way to show your ability to manage multiple projects and deadlines. When answering this question, it can be helpful to mention the specific skills you used to complete the task successfully.

Example: “In my previous role as an advertising manager for a large company, I was responsible for managing several campaigns at once. One of these campaigns required me to create ads that would run on social media platforms like Facebook and Instagram. To ensure all of our marketing efforts were successful, I delegated tasks among my team members so we could work on each campaign simultaneously. This allowed us to meet all of our deadlines while still creating high-quality content.”

19. What makes you different from other applicants?

Employers ask this question to learn more about your personality and how you stand out from other applicants. To answer this question, think of a unique quality or skill that makes you different from others. You can also talk about any awards or honors you have received in the past.

Example: “I am an extremely organized person who is always on time. I know how important it is to be punctual for work, so I make sure to arrive at my scheduled meetings early. In college, I was awarded with the ‘Most Organized Student’ award because of my ability to stay on top of all my assignments.”

20. What are some qualities you look for in a sales representative?

This question can help the interviewer get a better idea of your sales skills and how you would fit into their company. When answering this question, it can be helpful to mention qualities that are important for any type of job, such as communication, organization and time management.

Example: “I look for someone who is confident in their abilities but also open to feedback. I think it’s important to have a positive attitude and an eagerness to learn. I also value people who are organized and good at managing their time. These skills are useful in any sales position.”