Career Development

What Does a Visual Designer Do?

Find out what a visual designer does, how to get this job, and what it takes to succeed as a visual designer.

Visual designers are responsible for creating the look and feel of a company’s products, services, or brand. They work closely with other members of their team to develop concepts, create mockups, and refine details that will ultimately inform how a product or service appears to consumers.

Visual designers may also be tasked with developing marketing materials or other collateral pieces that help communicate the value of a product or service to potential customers.

Visual Designer Job Duties

A visual designer typically has a wide range of responsibilities, which can include:

  • Creating visual concepts for advertising campaigns based on the client’s goals and objectives
  • Creating visual designs that are in line with established brand guidelines
  • Conducting research to understand target markets and competitor offerings
  • Creating wireframes and mockups of app layouts or web pages to present to clients for feedback
  • Developing concepts based on usability principles and user needs
  • Creating high-quality artwork that meets specific style requirements
  • Developing concepts for print materials, such as posters, brochures, direct mail pieces, or magazine adverts
  • Presenting final designs to clients for approval using computer programs such as Photoshop or Illustrator
  • Writing copy for ads or other printed materials

Visual Designer Salary & Outlook

Visual designers’ salaries vary depending on their level of education, years of experience, and the type of company they work for. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $85,000 ($40.87/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of visual designers is expected to grow slower than average over the next decade.

Visual designers will be needed to help companies create and maintain a consistent brand image across all types of media, including websites, mobile applications, advertisements, and social media. However, the increasing use of digital technology in marketing and advertising may limit the demand for visual designers.

Related: In-Depth Visual Designer Salary Guide

Visual Designer Job Requirements

A visual designer typically needs to have the following qualifications:

Education: Visual designers are typically expected to have a bachelor’s degree in fine arts, graphic design, illustration or a related field. Some of the coursework that these programs include is color theory, graphic design, illustration, typography, computer graphics and art history. Some programs offer a concentration in visual design.

Training & Experience: Visual designers typically receive on-the-job training. They may learn the specific software and computer programs used by their company during their first few weeks or months on the job. They may also learn about the company’s design style and standards.

Visual designers can also receive training through internships. During an internship, they can learn about the industry and the specific skills and knowledge required to work as a visual designer. They can also gain practical experience in a professional setting.

Certifications & Licenses: Visual designers don’t need a license or certification to work. However, earning a certification can give you an advantage over other candidates vying for the same roles as you.

Visual Designer Skills

Visual designers need the following skills in order to be successful:

Creativity: Creativity is the ability to generate new ideas and solutions. Visual designers use their creativity to develop unique concepts for a client’s project. They may also use creativity to find ways to improve an existing design.

Typography: Typography is the practice of using different fonts to convey a message. Visual designers use typography to create appealing and readable visuals. They may use different fonts to create headers, subheaders and body text to make sure the message is clear and appealing to the audience.

Graphic design software: Visual designers often use graphic design software to create visuals. This software can include programs like Adobe Photoshop, Adobe Illustrator and Adobe InDesign. Familiarity with these programs can help you create visuals for presentations.

Communication: Visual designers often communicate with other members of a team, including other designers, engineers and marketing specialists. They use verbal and written communication to convey ideas and share feedback. They also use communication to explain complex concepts to clients and other non-designers.

Analytical thinking: Analytical thinking is the ability to solve problems and make decisions based on available information. Visual designers use analytical thinking when they create a design and consider how the elements of the design will work together. For example, a visual designer may create a logo for a company and then realize that the logo doesn’t work well with the company’s website. The visual designer may then use analytical thinking to determine why the logo doesn’t work and what they can do to fix the problem.

Visual Designer Work Environment

Most visual designers work in studios, where they have access to drafting tables, computers, and other tools of the trade. They usually work regular hours, although they may work overtime to meet deadlines. Some visual designers work for advertising agencies, design firms, or publishing houses, while others are self-employed and work from home. Although most visual designers work indoors, some may travel to meet with clients or to attend conferences.

Visual Designer Trends

Here are three trends influencing how visual designers work. Visual designers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for More Technical Skills

As technology becomes more complex, the need for visual designers who have a strong technical background will continue to grow.

Visual designers are in high demand because they are able to create beautiful and functional designs that work well with a variety of different technologies. By learning how to code and develop websites, they can become even more valuable members of teams and help to create products that are both visually appealing and user-friendly.

The Importance of User Experience (UX) Design

User experience (UX) design is becoming increasingly important as businesses realize the impact that it has on their bottom line. By focusing on the user experience, businesses can create products that are easier to use and more enjoyable to interact with.

As UX design becomes more popular, visual designers will need to learn how to create products that are not only visually appealing but also easy to use. This requires a deep understanding of user psychology and what makes people feel comfortable and engaged.

More Collaboration Between Designers and Developers

As technology advances, the role of the visual designer is changing. In the past, visual designers were responsible for creating the look and feel of a product without any input from developers or other team members.

However, in today’s world, visual designers are often required to collaborate with developers and other team members in order to create products that are both visually appealing and functional. This requires a deep understanding of both design and development principles, which can be difficult to achieve without the proper training.

How to Become a Visual Designer

A visual designer career can be incredibly rewarding, but it’s important to consider all the factors that will affect your success. One of the most important things is to find a company that matches your values and culture. You should also make sure that you have the skills required for the job.

If you want to become a visual designer, start by learning about design principles and techniques. Then, practice your skills by creating designs for different projects. Finally, find a company that matches your values and culture and apply for a job there.

Related: How to Write a Visual Designer Resume

Advancement Prospects

There are many ways to advance your career as a visual designer. One of the best ways is to get further education and training in your field. This will enable you to apply for more senior positions and responsibilities. Additionally, gaining experience and developing a strong portfolio of work will also help you to advance your career. You may also want to consider becoming involved with professional organizations related to visual design, as this can help you to network with other professionals and stay up-to-date on industry trends.

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