Career Development

What Does a Vlogger Do?

Find out what a vlogger does, how to get this job, and what it takes to succeed as a vlogger.

Vloggers are video bloggers who create content for YouTube and other online platforms. They may produce a wide variety of videos, but they’re all united by their desire to share their thoughts, opinions, experiences, or knowledge with an audience.

Vlogging is a relatively new form of media creation that has grown in popularity over the past decade. It allows vloggers to connect directly with their fans and build relationships with them through regular video updates.

Vlogger Job Duties

Vloggers have a wide range of responsibilities, which can include:

  • Creating engaging content that is relevant to their audience while staying on brand
  • Conducting interviews with other vloggers, experts in their field, or anyone who could be of interest to their audience
  • Interacting with their audience by responding to comments, creating polls, or asking questions in their videos
  • Creating and publishing new content on a regular basis (daily, weekly, or monthly)
  • Creating original music or editing existing music to use in their videos
  • Collaborating with brands to create sponsored content and product placement deals
  • Promoting their own content through social media channels such as Facebook, Instagram, Twitter, and Snapchat
  • Uploading their videos to a video hosting platform such as YouTube or Vimeo
  • Engaging with fans through social media platforms such as Facebook, Twitter, Instagram, or YouTube in order to build their audience and increase exposure to their brand

Vlogger Salary & Outlook

Vloggers are typically paid based on the number of views their videos receive. Some vloggers also receive additional compensation in the form of product endorsements and sponsorships.

  • Median Annual Salary: $52,570 ($25.27/hour)
  • Top 10% Annual Salary: $124,000 ($59.62/hour)

The employment of vloggers is expected to grow at an average rate over the next decade.

Vloggers will be needed to create and post new videos across various platforms, such as YouTube, Facebook, and Instagram. However, the popularity of these platforms may lead to a decline in the number of vloggers needed to maintain current audiences.

Vlogger Job Requirements

A vlogger typically needs the following:

Education: Most vloggers have at least a bachelor’s degree. Some choose to study film, communications or another related field. Courses in these programs can teach vloggers how to use video equipment, how to write scripts and how to create a storyboard.

Training & Experience: Vloggers typically have a background in video production or film. They may have worked as a film or video editor or cinematographer. They may have worked in the film industry as a director or producer. Vloggers may also have experience in front of the camera as actors or models.

Vloggers may also have experience in the online video industry. They may have worked as a video editor or producer for a video production company or as a video blogger.

Certifications & Licenses: Vloggers don’t need any certifications to start a successful channel, but earning one can demonstrate a vlogger’s dedication to the industry.

Vlogger Skills

Vloggers need the following skills in order to be successful:

Communication: Vloggers often communicate with their audience through their videos. They use communication skills to explain topics, answer questions and interact with viewers. Vloggers also use communication skills to communicate with other vloggers and other social media influencers.

Creativity: Vloggers use creativity to develop ideas for their videos. They also use creativity to think of ways to make their videos unique. For example, they might use props, costumes or special effects to make their videos more entertaining.

Editing: Vloggers often use editing software to create their videos. This software allows them to splice together footage, add transitions and create a cohesive video. Vloggers should be familiar with basic editing software and be able to create engaging videos.

Research: Vloggers research topics for their videos, including topics for their blogs and social media posts. They also research their audience to learn what topics they find interesting and what types of videos they watch. This research helps vloggers create content that their audience enjoys.

Networking: Vloggers often collaborate with other vloggers, other social media influencers and brands. They can use networking skills to build relationships with others in the industry and find opportunities to collaborate. They can also use networking skills to find new audiences for their vlogs.

Vlogger Work Environment

Vloggers work in a variety of settings, depending on their topic, audience, and format. Some vloggers film themselves in their homes, while others travel to different locations to shoot their videos. Vloggers who work from home usually have a dedicated space for filming, such as a home office or a special room set up for filming. Vloggers who travel to shoot their videos often do so on their own time and expense. Vloggers typically work long hours, often into the night and on weekends, to produce new content for their channel. The work can be stressful, as vloggers must constantly come up with new ideas and film their videos in a way that is engaging and entertaining for their audience.

Vlogger Trends

Here are three trends influencing how vloggers work. Vloggers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

More Collaboration Between Brands and Vloggers

As vlogging becomes more popular, brands are starting to see the value in collaborating with vloggers. This is because vloggers have a large following that can be very influential when it comes to purchasing decisions.

Vloggers who are able to collaborate with brands will be able to create content that is both entertaining and informative. They will also be able to reach a wider audience and build relationships with other professionals in their industry.

More Personalization of Content

Content creators are increasingly moving towards creating more personalized content for their viewers. This trend is being driven by the fact that viewers are looking for more personal connections with the people they watch online.

Vloggers can capitalize on this trend by creating content that feels more intimate and relatable to their viewers. This can be done by sharing more about themselves and their lives outside of their videos, or by creating content that is more tailored to the interests of their viewers.

A Greater Focus on Community Building

Community building has become an important focus for many businesses, as it allows them to connect with customers on a deeper level. Vloggers are well-positioned to take advantage of this trend, as they already have built up a strong community through their videos.

To capitalize on this trend, vloggers should focus on creating content that connects with their audience on a personal level. This can be done by sharing stories and experiences that are unique to each individual, or by creating content that is relevant to current events.

How to Become a Vlogger

There are many different ways to become a vlogger, but the most important thing is to find what works for you. Do you have a unique perspective on life that you want to share with the world? Are you an expert in a certain field who wants to teach others about your area of expertise? Or do you just want to have fun and entertain people with your videos?

No matter what your reason for becoming a vlogger is, it’s important to be yourself and stay true to who you are. People will connect with you more easily if they can see that you’re real and genuine. Also, make sure that your videos are high quality and easy to watch. Use good lighting, clear audio, and interesting shots to keep your viewers engaged.

Related: How to Write a Vlogger Resume

Advancement Prospects

The best way to advance as a vlogger is to produce high-quality content that resonates with your audience. As your channel grows, you will have more opportunities to collaborate with other YouTubers, brands, and businesses. These opportunities can lead to greater exposure and income. You can also use your platform to launch other businesses or products. For example, many vloggers have written books, created merchandise, or started their own production companies.

Vlogger Job Description Example

Do you have a passion for fashion, beauty, or lifestyle? Do you love to film and edit videos? If you answered yes to both, then we want you to be our next vlogger!

As a vlogger for [CompanyX], you will be responsible for creating engaging and informative videos on a variety of topics, including fashion, beauty, lifestyle, and more. You will collaborate with our team of editors and videographers to produce high-quality videos that our viewers will love. In addition to filming and editing videos, you will also be responsible for writing scripts, conducting research, and performing other duties as needed.

To be successful in this role, you must have excellent writing, editing, and communication skills. You must also be creative, organized, and able to work independently. If you have a strong passion for fashion, beauty, and/or lifestyle, and you are excited about the opportunity to share your passion with others through video, then we want to hear from you!

Duties & Responsibilities

  • Research and develop engaging content for daily vlogs
  • Shoot, edit, and publish high-quality videos in a timely manner
  • Engage with viewers in the comments section of each video, responding to questions and concerns in a prompt and professional manner
  • Work with sponsors and partners to integrate their products and services into vlog content in an organic and unobtrusive way
  • Manage social media accounts related to the vlog, promoting new content and interacting with followers on a regular basis
  • Stay up-to-date on trends in the vlogging community, and adjust content accordingly to maintain a relevant and engaged audience
  • Collaborate with other vloggers and content creators to promote cross-promotional opportunities and guest appearances
  • Attend industry events and conferences related to vlogging, networking with other professionals in the field
  • Maintain a consistent schedule of vlog postings, adhering to deadlines and posting new content on a regular basis
  • Analyze vlog analytics to determine which content is most popular with viewers and adjust future content accordingly
  • Generate new ideas for vlog content on an ongoing basis, keeping the vlog fresh and exciting for viewers
  • Participate in promotional activities related to the vlog, such as interviews, press appearances, and meet-and-greets

Required Skills and Qualifications

  • Bachelor’s degree in film, communications, or related field
  • 3-5 years professional experience in video production
  • Exceptional editing skills with experience using Adobe Premiere Pro, After Effects, and Photoshop
  • Strong writing and storytelling ability
  • Creative vision and the ability to execute on that vision
  • Flexibility and willingness to work long hours, including nights and weekends

Preferred Skills and Qualifications

  • Experience shooting with a DSLR camera
  • Knowledge of lighting and sound equipment
  • An understanding of social media platforms and how to use them for marketing purposes
  • A strong network of contacts in the film and television industry

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