Web Content Manager Salary: What You’ll Make and Why

Web content managers make around $59,664 to $90,681 on average in the US, depending on experience, location, skills, and other factors.

According to various salary aggregate websites, a web content manager’s salary in the US ranges between $59,664 and $90,681, with an average salary of $70,812. As of July 2022, the base salaries for web content managers are listed as follows:


Keep in mind: Salary aggregate websites typically rely on data submitted anonymously by individuals using their site. Some websites may have received larger amounts of data of either higher or lower than average salaries, which may affect the site’s calculated average.

Read more: What Is a Web Content Manager? How to Become One

What influences a salary?

The salary of a Web Content Manager is determined by a number of factors, including education, experience, and job location. In this article, we will take a closer look at how these factors impact salary.

Years of experience

Salary increases are generally tied to your experience level. In general, the more years you spend working as a web content manager, the more you can expect to earn. Here’s how experience can impact your web content manager salary, according to the Bureau of Labor Statistics and the National Compensation Survey.

Level of experienceSalary
Entry-level (less than 1 year)$38,452
Early career (1 to 4 years)$52,289
Mid career (5 to 9 years)$71,520
Experienced (10 to 19 years)$89,565
Late career (20+ years)$111,796

Where you live can also impact how much you can make as a web content manager. Typically, working in a large metropolitan area correlates to a higher salary, as well as a higher cost of living.

Here is a list of some major cities with their corresponding average web content manager salary according to the Bureau of Labor Statistics.

CityAverage Salary
San Francisco, CA$91,849
Washington DC, DC$89,104
Denver, CO$85,437
Baltimore, MD$83,724
Seattle, WA$72,481
Las Vegas, NV$57,505
New Orleans, LA$57,021
Milwaukee, WI$56,231
Birmingham, AL$53,728
Nashville, TN$49,226

How does this compare to similar jobs?

Here’s how a web content manager’s salary stacks up against similar jobs.

Related JobsAverage Salary
Content Manager$63,314
Content Strategist$85,859
Digital Content Manager$59,066
Web Content Editor$55,142
Content Producer$55,000
Content Marketing Manager$68,151
Content Director$76,947
Web Editor$52,068
Online Content Manager$58,882

How to increase your web content manager salary

Now that you have a better idea of what you could expect to earn as a web content manager, let’s look at ways to boost your salary.

1. Strengthen your skills

Pursuing and improving in-demand skills could make you more competitive for promotions and higher-paying positions. These skills include:

  • Web Content Creation: Write, edit, and publish web content that is accurate, error-free, and aligned with the company’s style guide
  • Web Content Strategy: Develop a plan for creating, curating, and publishing web content that meets the needs of the target audience
  • Search Engine Optimization: Optimize web content to improve search engine ranking and visibility
  • Web Analytics: Use data from web analytics tools to inform decisions about web content
  • Project Management: Manage web content projects from start to finish, including setting timelines, assigning tasks, and ensuring quality control
2. Grow your network

As a web content manager, you know the importance of networking. Use that to your advantage by connecting with other professionals in your field, whether it’s through social media, industry events, or simply reaching out to people you admire. These connections can come in handy when it’s time to ask for a raise.

3. Take more responsibilities

One way to increase your salary as a web content manager is to take on more responsibilities. This might mean managing more projects, or taking on additional duties such as social media management. By showing that you’re capable of handling more work, you’ll be in a better position to negotiate a higher salary.

Article Sources

1. US Bureau of Labor Statistics. “National Compensation Survey,” Accessed July 2, 2022.

2. US Bureau of Labor Statistics. “Occupational Employment and Wages,” Accessed July 2, 2022.

3. Payscale. “Web Content Manager Salary,” Accessed July 2, 2022.

4. Ziprecruiter. “Web Content Manager Annual Salary,” Accessed July 2, 2022.

5. Indeed. “Indeed Salary Finder,” Accessed July 2, 2022.

6. “Web Content Manager Salary,” Accessed July 2, 2022.

7. Glassdoor. “Web Content Manager Salaries,,19.htm.” Accessed July 2, 2022.


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