Career Development

What Does a Web Content Manager Do?

Find out what a web content manager does, how to get this job, and what it takes to succeed as a web content manager.

Web content managers are responsible for creating and managing the content on a website. They work with web designers to determine what information should be included on each page, then they write or commission original content that meets the needs of their audience.

Web content managers also have to manage the flow of information across all digital platforms. This includes updating existing content as needed, adding new pages when necessary, and removing outdated information.

Web Content Manager Job Duties

A web content manager typically has a wide range of responsibilities, which can include:

  • Ensuring that the company’s website is up to date with current events and company news
  • Managing the creation of new web pages and blogs, including writing content for these pages
  • Establishing online advertising campaigns to increase awareness of products or services
  • Editing existing content to ensure that it adheres to style guidelines established by the company
  • Reviewing analytics data to identify areas for improvement in website performance
  • Conducting research on topics related to the company’s products or services using industry sources such as trade publications and company websites
  • Identifying effective keywords for SEO purposes and creating relevant content for search engines
  • Working closely with other teams such as marketing or public relations to create content that meets their needs
  • Developing an editorial calendar to organize website content based on topics or seasonal events

Web Content Manager Salary & Outlook

Web content managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $70,500 ($33.89/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of web content managers is expected to grow faster than average over the next decade.

Demand for web content managers will increase as more companies hire them to manage their websites and online marketing efforts. Web content managers will be needed to ensure that websites are easy to navigate and provide a good user experience.

Related: In-Depth Web Content Manager Salary Guide

Web Content Manager Job Requirements

A web content manager typically needs the following qualifications:

Education: Employers typically require web content managers to have a bachelor’s degree in a related field, such as English, journalism, communications or another discipline that provides the candidate with strong writing and research skills. Some employers may hire candidates who have an associate’s degree or who have completed relevant coursework.

Training & Experience: Most web content managers learn the specific skills and technologies related to their role while on the job. Training for this role could include shadowing current web content managers or learning from other content managers in related roles. Training for this role could also include learning from other roles in the organization, such as marketing or public relations.

Web content managers can also receive training through related roles. For example, a web content manager could work as a web developer or web designer before advancing to a management role.

Certifications & Licenses: Though certifications are not required to become a web content manager, they can help you become a more competitive candidate when applying to jobs.

Web Content Manager Skills

Web content managers need the following skills in order to be successful:

Technical skills: Web content managers may need to know how to use certain software programs or tools to create and edit web content. For example, you may need to know how to use HTML to create a website or how to use a content management system to update a website. Having technical skills can help you do your job well and keep up with the latest technology.

Communication skills: As a web content manager, you may be required to communicate with clients, other departments and other web content managers. Effective communication skills can help you collaborate with others, share ideas and provide feedback. You may also need to communicate complex information to a general audience, so communication skills can help you simplify complex topics.

Project management skills: As a web content manager, you may be responsible for overseeing the production of a website or a marketing campaign. Project management skills can help you to organize and direct teams of writers, designers and developers to ensure that the project is completed on time and within budget.

Marketing skills: As a web content manager, you may be responsible for creating marketing campaigns for your company. This may include creating advertisements, planning events and developing strategies to increase sales. Having marketing skills can help you develop effective strategies for your company.

Business acumen: A web content manager needs business acumen to understand the financial aspects of their job. They need to know how to create a budget for their team and how to track the success of their marketing campaigns. They also need business acumen to understand the overall goals of the company and how their content can help them achieve those goals.

Web Content Manager Work Environment

Web content managers typically work in an office environment during regular business hours, although some flexibility in hours may be necessary to accommodate the needs of website visitors from around the world. They may work closely with other members of the marketing or web team, as well as with outside vendors or contractors. Some web content managers may travel to attend conferences or meet with clients. The job can be stressful at times, due to the need to meet deadlines and produce high-quality content. However, most web content managers find the work to be challenging and stimulating, and they enjoy the creative aspects of the job.

Web Content Manager Trends

Here are three trends influencing how web content managers work. Web content managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Growth of Content Marketing

The growth of content marketing is a trend that has been growing in popularity over the last few years, as businesses have realized the importance of creating and publishing high-quality content.

Web content managers can take advantage of this trend by becoming experts in content marketing. This includes writing effective content, developing a content strategy, and managing the production process. In addition, web content managers should be familiar with the latest trends in content marketing, such as video content and social media marketing.

Content Is King

The content is king trend is one that has been growing in popularity for some time now, as more and more businesses are realizing the importance of having quality content on their websites.

Web content managers can capitalize on this trend by creating high-quality content that is relevant to their audience. They can also focus on creating content that is easy to read and understand, which will help to keep visitors on the site longer.

More Focus on User Experience (UX)

As technology advances, user experience (UX) is becoming increasingly important for businesses. This is because users are becoming more accustomed to using products that have a great UX, which makes them more likely to return to those products in the future.

Web content managers can capitalize on this trend by focusing on creating content that is user-friendly and easy to navigate. They can also work to create a consistent brand identity across all platforms, which will help to build trust with users.

How to Become a Web Content Manager

A web content manager career can be a great way to combine your love of writing with your interest in technology. As a web content manager, you’ll be responsible for creating and managing the content on your company’s website. This could include blog posts, articles, videos, and other forms of online media.

To become a web content manager, you’ll need to have strong writing skills and an understanding of how to create engaging content. You should also be familiar with the latest trends in digital marketing and advertising.

Related: How to Write a Web Content Manager Resume

Advancement Prospects

There are many different ways to advance your career as a web content manager. One way is to move into a more senior position within your organization, such as a web content director or web content strategist. Another way is to move into a related field, such as web design, web development, or online marketing. Or you could start your own web content consulting business.

To move into a more senior position, you will need to have several years of experience managing web content, as well as a strong understanding of web design, web development, and online marketing. You will also need to be able to demonstrate your ability to manage complex projects and teams.

To move into a related field, you will need to have a strong understanding of the field you are interested in, as well as experience managing web content. For example, if you want to move into web design, you will need to have a strong understanding of design principles and experience creating and managing web content. If you want to move into web development, you will need to have a strong understanding of web development technologies and experience managing web content.

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