Career Development

What Does a Web Content Writer Do?

Find out what a web content writer does, how to get this job, and what it takes to succeed as a web content writer.

Web content writers are responsible for creating the copy that appears on websites, blogs, and other digital platforms. They’re often tasked with writing about a company’s products or services, but they may also be asked to write blog posts, social media updates, press releases, etc.

Web content writers must have strong communication skills and an understanding of how to effectively convey information in a clear and concise manner. They must also be able to work independently and take initiative when necessary—web content is typically written well in advance of its publication date, so web content writers must be able to plan their own schedules accordingly.

Web Content Writer Job Duties

Web content writers have a wide range of responsibilities, which can include:

  • Creating engaging content that attracts and retains readers’ attention by using effective language, style, and format choices
  • Researching topics to create original articles or blog posts that are relevant to the company’s business goals
  • Conducting interviews with experts in the field to gather information for the project
  • Collaborating with other company departments to ensure that the end result meets the client’s needs
  • Reviewing website stats to determine what topics are most frequently visited by readers
  • Writing, editing, rewriting, and proofreading content to ensure that it is well written, grammatically correct, and easy to understand
  • Developing marketing campaigns that include brochures, flyers, email campaigns, and other materials that promote products or services
  • Creating a website’s content by writing original text and uploading images and videos
  • Contributing to the company’s culture by participating in team meetings and social events

Web Content Writer Salary & Outlook

Web content writers’ salaries vary depending on their level of education, years of experience, and the type of company they work for. They may also earn additional income through freelance work or commissions.

  • Median Annual Salary: $52,500 ($25.24/hour)
  • Top 10% Annual Salary: $85,000 ($40.87/hour)

The employment of web content writers is expected to grow slower than average over the next decade.

Demand for web content will continue to increase as websites seek to provide information in a clear and concise manner. However, automation may limit the number of jobs available for web content writers because some software can write simple web content.

Related: In-Depth Web Content Writer Salary Guide

Web Content Writer Job Requirements

A web content writer typically needs to have the following qualifications:

Education: Most employers require web content writers to have at least a bachelor’s degree. Some employers prefer candidates who have a master’s degree in English, journalism or another closely related field.

Many employers prefer candidates who have experience in both writing and web content. Candidates can gain this experience through internships, freelance writing or other relevant work experience.

Training & Experience: Most web content writers will receive on-the-job training from their new employers. This training will help the web content writer learn the specific style and format requirements of the company’s website. The training may also include instruction on the company’s content management system (CMS) and any other software the company uses.

Some web content writers may receive training in a related field before becoming web content writers. For example, a writer who has worked in the technical or marketing field may receive additional training to learn how to write content for websites.

Certifications & Licenses: Though certifications are not required for web content writer jobs, these credentials can offer candidates a competitive edge over other applicants. Certifications also allow professionals to learn more about their role and responsibilities.

Web Content Writer Skills

Web content writers need the following skills in order to be successful:

Research: Web content writers research topics thoroughly to ensure they have all the information they need to create quality content. They may research topics by interviewing experts, observing trends in the industry and reading other web content on the subject. Web content writers may also research the intended audience for their content to ensure they understand the needs of their readers.

Editing and proofreading: Web content writers often need to edit and proofread their own work. This can include making sure the content is clear, concise and error-free. It’s important to be able to read your own work with a critical eye and make changes as needed.

Search engine optimization (SEO): Search engine optimization is the process of optimizing web content so that it appears higher in search engine results. Web content writers need to understand SEO best practices so that their content can be found by potential clients.

Time management: Time management skills allow you to meet deadlines and complete projects on time. As a web content writer, you may be responsible for creating content for multiple web pages, so it’s important to manage your time effectively to ensure you complete all of your work. This may include setting aside time each day to write or outlining your projects ahead of time so you know how long each task will take.

Communication: Web content writers often collaborate with other team members to create a cohesive message. They also need to communicate effectively with clients and other stakeholders to gather information and ensure they understand the message.

Web Content Writer Work Environment

Web content writers typically work in an office setting, although some work remotely. They spend the majority of their time writing or editing web content, although they may also be involved in planning and strategizing content for websites. In addition, web content writers may be responsible for conducting research, managing web projects, and liaising with clients. They usually work full time, although some may work part time or on a freelance basis. The hours can be flexible, and the work can be done remotely, which makes it a good option for those with other commitments. However, the work can be deadline-driven and may require some evening and weekend work.

Web Content Writer Trends

Here are three trends influencing how web content writers work. Web content writers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Growth of Content Marketing

The growth of content marketing is a trend that is quickly changing the way businesses market their products and services. By creating high-quality content that is relevant to their target audience, businesses can build trust and credibility with potential customers.

Web content writers are in high demand as businesses look for ways to create quality content that will resonate with their readers. Writers who are able to create content that is both informative and engaging will be highly valued by employers.

Content Marketing Becomes More Personalized

As content marketing becomes more personalized, web content writers will need to adapt their skills to meet the needs of their clients.

This trend means that writers will need to be able to write content that is tailored to specific audiences. This includes not only writing about topics that are relevant to the audience, but also writing in a way that is easy for the audience to understand. In addition, writers will need to be able to create content that is visually appealing and easy to navigate.

More Demand for Long-Form Content

Long-form content is becoming increasingly popular among readers, who are looking for more depth and detail in the articles they read.

As a content writer, you can capitalize on this trend by producing longer pieces that provide more information to your readers. This can include features, interviews, or in-depth analyses of current events.

How to Become a Web Content Writer

A career as a web content writer can be both rewarding and lucrative. It’s important to start by building up your portfolio of work, so that you have examples of your best writing to show potential employers. You should also stay up-to-date on the latest trends in online marketing and advertising, so that you can write engaging copy that will drive traffic to your clients’ websites.

It’s also important to build relationships with other writers and marketers in your industry. This will help you stay informed about new developments in the field and find opportunities for collaboration.

Related: How to Write a Web Content Writer Resume

Advancement Prospects

Advancement prospects for web content writers are good. As businesses increasingly rely on the internet to market their products and services, the demand for web content writers is expected to grow. In addition, as businesses become more international, there is a need for web content writers who can write in multiple languages. Those who are able to write in multiple languages will have the best job prospects.

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