Career Development

What Does a Website Administrator Do?

Find out what a website administrator does, how to get this job, and what it takes to succeed as a website administrator.

Website administrators are responsible for the day-to-day management of websites. They may also be tasked with developing new features and content, as well as maintaining the site’s security and performance.

Website administrators have a lot of freedom in how they approach their job. Some focus primarily on keeping the site running smoothly by resolving technical issues or monitoring server performance. Others take a more active role in creating new content or features for the site.

Website Administrator Job Duties

Website administrators have a wide range of responsibilities, which can include:

  • Monitoring web traffic statistics such as page views, bandwidth consumption, and click through rates
  • Analyzing data to determine what content should be added to the website to increase traffic or improve conversion rates
  • Coordinating with other members of the team—such as graphic designers or information technology professionals—to ensure that all aspects of the website project are completed on time
  • Designing and developing new website pages based on client requests or company needs
  • Providing customer support through email or phone to answer questions or address concerns
  • Setting up user accounts and providing customer service to customers who use the website
  • Maintaining and updating current content on the website to ensure it is relevant to users’ needs
  • Reviewing analytics data to determine which keywords or topics are generating the most interest from users
  • Creating and maintaining databases of customer information and other business records

Website Administrator Salary & Outlook

Website administrators’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $62,500 ($30.05/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of website administrators is expected to grow faster than average over the next decade.

Demand for website administrators will stem from the continued growth of e-commerce and online retail sales. Web developers will be needed to create websites that are easy to navigate and visually appealing.

Website Administrator Job Requirements

In order to become a website administrator, one typically needs:

Education: Most website administrators have at least a bachelor’s degree in computer science, information technology, web design or another related field. Some employers may hire candidates who have an associate’s degree or who have relevant work experience instead of a bachelor’s degree.

Training & Experience: Many website administrators learn the specific software and technology related to their role while on the job. Training may last a few weeks to a month, depending on the complexity of the website and the role’s specific responsibilities. Training often includes shadowing current website administrators and performing duties under supervision until they are comfortable enough to complete tasks on their own.

Certifications & Licenses: While you don’t need a website administrator certification to work as a website administrator, these credentials can help you become a more competitive candidate when applying for jobs.

Website Administrator Skills

Website administrators need the following skills in order to be successful:

Technical skills: Website administrators need technical skills to manage the website’s software, hardware and security. They need to understand how to update and troubleshoot the website’s software, how to manage the website’s hosting and how to protect the website from cyberattacks. Website administrators also need technical skills to manage the website’s databases and other technical aspects of the website.

Communication skills: As an administrator, you may be required to communicate with other staff members, volunteers and other individuals who have a role in maintaining the website. Effective communication skills can help you convey messages clearly and in a timely manner. You may also need to communicate with website users, so it’s important to be able to write and speak in a way that is easy to understand.

Problem-solving skills: As an administrator, you may be responsible for resolving website issues, such as when a website is down or when a website is hacked. Having strong problem-solving skills can help you identify the issue and find a solution. You may also be responsible for resolving conflicts between website users.

Attention to detail: Attention to detail is another important skill for website administrators. You may be responsible for updating and maintaining a variety of information on your company’s website, including contact information, job listings, company information and more. It’s important to ensure that all of the information is accurate and up to date.

Ability to work independently: As an administrator, you may be required to work independently for long periods of time. This means you may not have a team of coworkers to collaborate with or a manager to check in with regularly. As an administrator, it’s important to be able to work independently and be self-motivated.

Website Administrator Work Environment

Website administrators work in a variety of settings, including corporate offices, government agencies, colleges and universities, and small businesses. They typically work during regular business hours, although they may occasionally work evenings and weekends to meet deadlines or to solve technical problems. Website administrators typically work in teams with other web professionals, such as web designers, web developers, and content creators. They need to be able to communicate effectively with these team members to ensure that the website meets the needs of the organization.

Website Administrator Trends

Here are three trends influencing how website administrators work. Website administrators will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Growth of Digital Commerce

The growth of digital commerce is a trend that is quickly changing the way businesses operate. As more and more people shop online, businesses are realizing that they need to have a strong online presence in order to stay competitive.

This trend is creating opportunities for website administrators who can help businesses create and maintain successful online stores. Website administrators can utilize this trend by becoming experts in e-commerce platforms and developing strategies to improve customer experience.

More Focus on User Experience (UX)

As technology continues to evolve, so too does the user experience. Users are now more demanding than ever, and they expect websites to be easy to use and visually appealing.

Website administrators can adapt to this trend by focusing on improving the user experience on their sites. This includes things like designing menus and navigation systems that are easy to use, as well as creating content that is interesting and informative. In addition, website administrators should focus on making sure that their sites are mobile-friendly, as this is an increasingly important factor for users.

Big Data Becomes Even Bigger

As data becomes more and more prevalent, businesses are beginning to realize the importance of having a team that is able to manage it all. This is where the role of the website administrator comes into play, as they are responsible for collecting, storing, and managing data.

In order to be successful in this field, website administrators will need to be familiar with big data technologies and how to use them effectively. They will also need to be able to understand the needs of the business and how to meet them through data management.

How to Become a Website Administrator

A website administrator career can be a great way to get started in the IT field. As a website administrator, you’ll be responsible for managing and maintaining an organization’s website. This includes tasks such as updating content, monitoring traffic, and troubleshooting problems.

To become a website administrator, you’ll need to have strong technical skills and knowledge of web technologies. You should also be able to work independently and manage multiple projects simultaneously.

Related: How to Write a Website Administrator Resume

Advancement Prospects

Website administrators can move up to webmaster positions. A webmaster is responsible for the overall technical operation of a website and works with a team of web administrators, designers, and content creators to ensure that the site is up and running smoothly. A webmaster may also be responsible for managing website security and user access.

Website administrators with strong technical skills can move into other technical positions with additional education. Some may become interested in web programming in order to further improve website design and functionality. Others may want to become involved with website security and user experience. Website administrators with strong project management skills can move into web project management positions.

Website administrators with strong business skills can move into web business development positions. In these positions, they work with web designers and web developers to create new websites and improve existing ones. They also work with marketing and sales teams to promote and sell websites.

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