Career Development

What Does a Website Manager Do?

Find out what a website manager does, how to get this job, and what it takes to succeed as a website manager.

Website managers are responsible for the day-to-day management of websites. They may also be involved in developing new content or features for their site, but their primary job is to ensure that everything on their site is running smoothly and looking great.

Website managers often work with a team of other web professionals (designers, developers, etc.) to create and maintain a website. They may also have some oversight over these other individuals’ work—ensuring that they’re all working toward the same goals and collaborating effectively as a team.

Website Manager Job Duties

Website managers typically have a wide range of responsibilities, which can include:

  • Creating and managing a website’s content, including text, images, and multimedia content such as audio or video
  • Maintaining a website’s technical infrastructure to ensure that it runs smoothly and efficiently
  • Providing technical support for the website and its users, including responding to questions about site features or functionality
  • Managing the website’s design and layout to ensure it meets brand standards and enhances user experience
  • Ensuring that the website is compliant with applicable laws, regulations, and industry standards
  • Developing marketing strategies to increase site traffic and conversion rates
  • Conducting market research to identify opportunities for new content or targeting specific audiences
  • Managing the development of new web pages or content items based on business objectives
  • Creating and updating content on a regular basis such as blogs, articles, or other materials that support the site’s purpose

Website Manager Salary & Outlook

Website managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $62,500 ($30.05/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of website managers is expected to grow faster than average over the next decade.

Demand for website managers will increase as more companies hire these workers to maintain and update their websites. In addition, demand for website managers will be driven by the increasing popularity of e-commerce, or online shopping. Webpages must be easy to navigate and visually appealing to encourage customers to buy products online.

Related: Website Manager Interview Questions and Answers

Website Manager Job Requirements

A website manager typically needs to have the following qualifications:

Education: Employers typically require website managers to have a bachelor’s degree in computer science, information technology, web design or another related field. Some of the coursework these programs include web design, programming languages, graphic design and business.

Training & Experience: Many website managers learn the specific skills and technologies related to their role while on the job. Training may last for a few months and may include shadowing current website managers or learning from other team members. Training often includes learning about the website’s content management system, website analytics and reporting, website design and development, website hosting and maintenance, website security and website marketing.

Website managers can also gain experience through internships or entry-level web development roles. During these roles, they can learn about website management and website development.

Certifications & Licenses: While website managers do not have any required certifications, there are several that can offer additional proof of an individual’s skills and knowledge.

Website Manager Skills

Website managers need the following skills in order to be successful:

Technical skills: Website managers should have a basic understanding of computer programming languages, website design and other technical skills. This can help them when working with web developers and other team members to create and maintain a website. Website managers should also be familiar with the latest trends in website design and technology to ensure their company’s website is up to date and appealing to visitors.

Communication skills: As a website manager, you may be required to communicate with clients, colleagues and other stakeholders. Your communication skills can help you convey information effectively and build trust with others. You may also need to communicate technical information to clients who may not have a background in technology.

Marketing skills: Marketing skills are another important aspect of website management. You can use your marketing skills to promote your website and encourage people to visit it. You can also use marketing skills to create advertisements for your website and to promote your business.

Project management skills: Website managers often oversee the creation of a website, which requires managing multiple tasks at once. Having strong project management skills can help you manage the website creation process effectively. You may also use project management skills to manage the maintenance of an existing website.

Business acumen: Having business acumen means having a thorough understanding of how businesses operate. As a website manager, you may be responsible for overseeing the financial aspects of your company’s website. This can include knowing how to create budgets, set prices and track the site’s revenue. Having business acumen can help you make informed decisions that can positively impact your company’s bottom line.

Website Manager Work Environment

Website managers typically work in an office environment during regular business hours, although they may be required to work evenings and weekends to meet deadlines or to respond to website emergencies. They spend most of their time working on a computer, designing and updating websites, and monitoring website traffic. They also spend time communicating with website users, customers, or clients to gather information or to resolve problems. Website managers must be able to work well under pressure and to meet deadlines. They must also be able to work independently and to take initiative in solving problems.

Website Manager Trends

Here are three trends influencing how website managers work. Website managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for Better User Experience

As the internet becomes an increasingly important part of our lives, businesses are realizing the need to have a strong user experience (UX) on their website. This is because users are more likely to stay on a site that is easy to use and has features that they find useful.

Website managers can capitalize on this trend by focusing on creating a better UX on their website. This can include things like improving the layout, adding new features, and making it easier to find the information that users are looking for.

The Importance of Mobile-Friendly Design

As mobile devices become more popular, businesses are beginning to realize the importance of having a mobile-friendly design on their website. This means that the site should be easy to navigate and read on a small screen, as well as being optimized for mobile search engines.

Website managers can adapt to this trend by ensuring that their site is mobile-friendly and by working with SEO professionals to optimize it for search engines. In addition, they should also consider developing a mobile app for their business in order to reach even more customers.

Content Marketing Becomes More Important

As content marketing becomes more important, website managers will need to develop skills in content creation and management.

In order to be successful in this field, website managers will need to be able to create and manage content that is both engaging and relevant to their audience. They will also need to be able to track the success of their content and make changes as needed in order to improve its performance.

How to Become a Website Manager

A career as a website manager can be rewarding and lucrative. It’s important to start by learning the basics of web design, including HTML, CSS, and JavaScript. You should also learn how to use popular content management systems (CMS) such as WordPress and Drupal.

Once you have a basic understanding of web development, it’s time to focus on your business skills. As a website manager, you will need to understand marketing, SEO, and conversion optimization. You will also need to be able to manage projects effectively and work well with clients.

Advancement Prospects

There are many different ways to advance your career as a website manager. One of the best ways is to get further education in web design, development, or programming. This will give you the skills you need to move up to more complex positions, such as web developer or web designer. You can also advance by becoming certified in web management, which will show employers that you have the knowledge and skills to manage a website effectively.

Another way to advance your career is to gain experience managing different types of websites. You can start out managing small websites and then move up to larger ones. You can also specialize in managing specific types of websites, such as e-commerce websites or websites for businesses. As you gain experience and expertise, you will be able to command higher salaries and more responsibility.

Website Manager Job Description Example

The website is the face of [CompanyX], and we are looking for a Website Manager who can help us maintain and improve our online presence. The Website Manager will be responsible for the day-to-day management of the website, including content updates, design changes, and technical maintenance. He or she will work closely with the marketing, sales, and customer service teams to ensure that the website is aligned with company goals and objectives. The ideal candidate will have experience managing websites, a strong understanding of web technologies, and excellent communication and organizational skills.

Duties & Responsibilities

  • Serve as the primary point of contact for all website-related inquiries
  • Oversee the development, design, and maintenance of the company website
  • Ensure that all website content is accurate, up-to-date, and compliant with industry best practices
  • Monitor website traffic and performance, using analytics tools to identify trends and opportunities for improvement
  • Develop and implement strategies to increase website traffic and engagement
  • Coordinate with other departments to ensure that their content is properly represented on the website
  • Manage website updates and upgrades, including testing and quality assurance
  • Serve as the administrator for the content management system
  • Train new users on how to use the content management system
  • Stay up-to-date on latest web technologies and trends, and make recommendations on how to incorporate them into the website
  • troubleshoot website issues and work with external vendors to resolve technical problems
  • manage website hosting and domain registration

Required Skills and Qualifications

  • Bachelor’s degree in computer science, web development, or related field
  • 5+ years professional experience in website management, development, or related role
  • Expertise in multiple coding languages, including HTML, CSS, JavaScript, PHP, etc.
  • Solid understanding of UX/UI design principles
  • Working knowledge of content management systems (CMS), such as WordPress, Drupal, Joomla, etc.
  • Experience with search engine optimization (SEO) techniques
  • Excellent project management skills

Preferred Skills and Qualifications

  • Master’s degree in computer science, web development, or related field
  • 7+ years professional experience in website management, development, or related role
  • Proficiency in multiple coding languages, including HTML, CSS, JavaScript, PHP, etc.
  • In-depth understanding of UX/UI design principles
  • Extensive working knowledge of content management systems (CMS), such as WordPress, Drupal, Joomla, etc.
  • Advanced experience with search engine optimization (SEO) techniques
  • Outstanding project management skills


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