Can You Sell Annuities With a Life Insurance License?

An annuity is a contract between an individual and an insurance company, where the person makes a lump-sum payment or a series of payments in exchange for regular disbursements, typically in retirement. The required licensing for the professional selling the annuity depends entirely on the product’s complexity. A standard life insurance license may be sufficient, but regulatory requirements are separated into two distinct tracks based on the type of annuity.

Fixed Annuities and the Life Insurance License

A standard state-issued life insurance license is sufficient for a professional to sell fixed annuities, including fixed-indexed annuities. These products are classified as insurance because they guarantee the principal investment and provide a fixed or interest-rate-linked return not directly exposed to market fluctuations. State Departments of Insurance (DOI) are the primary regulatory bodies governing the sale and distribution of these products.

The life insurance license confirms the producer understands the basic structure, taxation, and application of guaranteed insurance products for retirement planning. Because the insurer bears the investment risk and guarantees the principal, these contracts are considered a liability of the insurance company. This regulatory framework operates entirely separate from the securities industry.

Variable Annuities and Securities Licensing

Variable annuities are structurally different from fixed annuities, requiring an additional layer of licensing. The value and payout of a variable annuity are tied directly to the performance of underlying investment subaccounts, which function like mutual funds. This inclusion of market risk and the potential for loss classifies variable annuities as securities, bringing them under the purview of federal regulators.

Selling these products requires the professional to hold a state life insurance license alongside specific securities licenses regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA). The most common FINRA licenses required are the Series 6 or the Series 7. The Series 6 covers mutual funds and variable contracts, while the Series 7 is a more comprehensive license allowing for the sale of most types of securities.

State Requirements and Reciprocity

The life insurance license is governed by state Departments of Insurance (DOI). Every state requires a resident license issued by its own DOI, which confirms the agent has passed the state-specific insurance exam and met character requirements. State insurance codes specify the exact scope of practice permitted under that license.

Producers wishing to sell in other jurisdictions must apply for a non-resident license in each state where they plan to conduct business. Non-resident licensing relies on the concept of reciprocity, where one state recognizes the licensing qualifications met in the agent’s home state. This system streamlines the process for multi-state producers, though each state maintains the authority to enforce its own statutes and continuing education requirements.

Required Training and Best Interest Standards

Beyond initial licensing, all producers selling annuities must complete mandatory training requirements that focus on consumer protection and suitability. The National Association of Insurance Commissioners (NAIC) developed a Suitability in Annuity Transactions Model Regulation, which many states have adopted. This regulation imposes a “Best Interest” standard, requiring all recommendations to be in the consumer’s financial interest, placing the consumer’s needs ahead of the producer’s compensation.

State laws require producers to complete specific training, often a one-time four-hour or eight-hour course for new sellers, with required continuing education updates typically every two years. This training ensures that even with a valid life license, the producer is current on complex product features, consumer profile requirements, and the ethical standards governing annuity sales. Furthermore, producers must complete product-specific training for every annuity they intend to sell, a requirement verified by the issuing insurance carrier.

Steps to Become Fully Licensed

For a producer who holds a life insurance license but wishes to expand into variable annuities, the path involves navigating the securities licensing track overseen by FINRA. The first requirement is securing sponsorship from a FINRA member broker-dealer firm, as an individual cannot register for the exams independently. The candidate must then pass the Securities Industry Essentials (SIE) exam, which covers foundational knowledge of the securities industry.

After passing the SIE, the candidate must pass a representative-level qualification exam, typically the Series 6 or Series 7. The Series 6 is the appropriate choice for those focusing on variable annuities and mutual funds, while the Series 7 is a more comprehensive license. This two-step process is a prerequisite to being registered with the SEC and FINRA, granting the authority to sell variable products.