Career Development

What Does a Digital Sales Manager Do?

Find out what a digital sales manager does, how to get this job, and what it takes to succeed as a digital sales manager.

Digital sales managers are responsible for managing the digital marketing efforts of their company. They commonly work with a team of marketers, designers, and developers to create compelling content and campaigns that drive traffic to their website or online store.

Digital sales managers may also be tasked with developing new strategies to increase revenue from existing customers. This might include things like creating loyalty programs or other incentives to keep people coming back to buy more products in the future.

Digital Sales Manager Job Duties

A digital sales manager typically has a wide range of responsibilities, which can include:

  • Analyzing data about sales trends in order to identify potential problems that could affect sales performance
  • Creating and managing advertising campaigns on digital platforms such as search engines, social media sites, and mobile applications
  • Establishing relationships with publishers and website owners in order to increase exposure for products or brands
  • Working with other departments within a company to ensure that all aspects of a campaign are successful
  • Developing new strategies to increase exposure of products through new channels such as online stores
  • Reviewing competitor activity in order to identify new opportunities for increasing sales
  • Strategically planning promotional campaigns that will effectively reach target audiences
  • Managing relationships with digital distribution partners to ensure that products are promoted effectively
  • Creating and managing digital marketing campaigns to increase brand exposure and boost sales

Digital Sales Manager Salary & Outlook

Digital sales manager salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $77,500 ($37.26/hour)
  • Top 10% Annual Salary: $163,000 ($78.37/hour)

The employment of digital sales managers is expected to grow faster than average over the next decade.

Digital sales managers will be needed to help companies adapt to changes in technology and consumer behavior. As more consumers shop online, digital sales managers will be needed to oversee e-commerce platforms and ensure that these platforms are integrated with other digital tools, such as mobile apps.

Digital Sales Manager Job Requirements

A digital sales manager typically needs the following qualifications:

Education: Most digital sales managers have at least a bachelor’s degree in marketing, advertising or a related field. Some employers prefer candidates who have a master’s degree in business administration (MBA). An MBA is useful for digital sales managers who want to advance their careers and increase their earning potential.

Training & Experience: Digital sales managers typically receive on-the-job training from their previous positions. They may also receive training from their employers in the digital sales industry. This training may include learning the company’s products and services, the company’s website and the company’s marketing strategies.

Digital sales managers can also receive training in the form of seminars and conferences. These conferences can help digital sales managers learn about the latest trends in the digital sales industry. They can also learn about new technologies and strategies for selling products and services online.

Certifications & Licenses: Certifications enable professionals to improve their skills and demonstrate their qualifications to prospective employers. Digital sales managers can earn certifications to gain more practical knowledge of their responsibilities, test their skills and advance their careers.

Digital Sales Manager Skills

Digital sales managers need the following skills in order to be successful:

Technical skills: Technical skills are the abilities to use software, applications and tools to complete tasks and achieve goals. As a digital sales manager, technical skills are important to have as you may be responsible for managing digital marketing campaigns, creating and updating sales materials and maintaining customer databases.

Communication skills: Digital sales managers communicate with many different people throughout the day. They may communicate with clients, other sales representatives, marketing teams and other managers. Effective communication is an important skill for digital sales managers to have.

Leadership skills: Leadership skills can help you motivate your team and encourage them to achieve goals. You can use your leadership skills to help your team develop strategies for digital sales and improve their performance. You can also use leadership skills to delegate tasks and motivate your team to complete them.

Marketing skills: A digital sales manager oversees the marketing efforts of a company, so it’s important for them to understand the various marketing strategies and tactics available to them. This includes knowing how to create an effective marketing plan, how to measure the success of a marketing campaign and how to create a budget for marketing efforts.

Business acumen: A digital sales manager needs business acumen to understand the company’s financial goals and how their sales strategies can help them achieve them. They need to be able to read and interpret data to understand how their strategies are affecting sales and revenue. They also need to be able to identify areas for improvement and make adjustments to their strategies accordingly.

Digital Sales Manager Work Environment

The digital sales manager work environment is typically an office setting, although travel may be required for sales meetings, conferences, and client visits. The workweek is typically 40 hours, although some overtime may be required to meet deadlines or goals. The job is fast-paced and challenging, and the digital sales manager must be able to think quickly and make decisions under pressure. There is a high level of stress associated with the job, as the digital sales manager is responsible for meeting sales targets and ensuring that the sales team meets its quotas.

Digital Sales Manager Trends

Here are three trends influencing how digital sales managers work. Digital sales managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Strategic Approach to Digital Sales

The digital sales industry is evolving rapidly, and businesses are now realizing the need for a more strategic approach to their sales efforts. This means that digital sales managers will need to be able to think outside the box and come up with new ways to reach potential customers.

In order to be successful in this environment, digital sales managers will need to be able to understand the needs of their customers and develop strategies that meet those needs. They will also need to be able to manage and track their team’s progress effectively.

More Focus on Customer Experience

As technology continues to evolve, customer experience has become increasingly important for businesses. This is because customers are now more likely to make decisions based on their overall experience with a company, rather than just the product or service itself.

Digital sales managers can capitalize on this trend by focusing on creating a positive customer experience through things like social media marketing, email campaigns, and customer support. By doing so, they can help to build trust with customers and keep them coming back for more.

A Greater Emphasis on Personalization

Customers are becoming more and more demanding when it comes to personalization. This is especially true in the world of e-commerce, where customers can easily browse products and compare prices online.

To stay competitive, businesses need to provide a personalized experience for their customers. This means that digital sales managers need to be able to understand what makes each customer unique and how to cater to their specific needs.

How to Become a Digital Sales Manager

A digital sales manager career can be a great way to start your career in marketing. As a digital sales manager, you’ll need to have a strong understanding of the digital landscape and how it affects businesses. You’ll also need to be able to identify opportunities for growth within the digital space and develop strategies to capitalize on them.

To become a successful digital sales manager, you’ll need to be able to build relationships with key stakeholders within the company and understand their needs. You’ll also need to be able to effectively communicate the value of digital solutions to potential customers.

Related: How to Write a Digital Sales Manager Resume

Advancement Prospects

Advancement prospects for digital sales managers are good. As companies increasingly do business online, the demand for digital sales managers is expected to grow. Those who are successful in this role will have the opportunity to move up to higher-level sales management positions. In addition, digital sales managers who have a strong understanding of both sales and marketing may be able to move into marketing management positions.

Digital Sales Manager Job Description Example

As the digital sales manager at [CompanyX], you will be responsible for developing and executing the digital sales strategy across all channels including the website, email, social media, and paid digital advertising. You will work closely with the marketing team to develop campaigns that drive traffic and conversions, and with the sales team to ensure that leads are followed up on and converted into customers. You will also be responsible for managing the digital sales budget and for reporting on ROI. The ideal candidate will have experience managing digital sales for a B2B or B2C company, and will be a data-driven decision maker with a track record of success.

Duties & Responsibilities

  • Generate new leads and business opportunities through online channels
  • Research and analyze market trends, customer behavior, and competition to identify new areas of opportunity
  • Develop and execute digital sales strategies that align with overall business objectives
  • Create and manage targeted online campaigns designed to generate awareness and drive conversions
  • Manage and optimize website content and architecture for maximum search engine visibility and usability
  • Analyze website traffic data to identify patterns and trends, and make recommendations for improvement
  • Monitor and report on key performance indicators, providing insights and recommendations for optimization
  • Stay up-to-date on latest industry trends and developments, and share knowledge with team members
  • Collaborate with other departments to ensure a coordinated and cohesive approach to digital sales
  • Train and mentor junior team members on digital sales best practices
  • Negotiate and manage relationships with third-party vendors
  • Manage budget for digital sales initiatives

Required Skills and Qualifications

  • 5+ years in sales management, with a proven track record of achieving targets
  • Experience managing and developing a team of sales professionals
  • In-depth knowledge of the digital sales landscape, including experience with major ad platforms (Google Ads, Facebook Ads, etc.)
  • Strong analytical skills, with the ability to use data to inform decisions
  • Excellent communication, presentation, and negotiation skills
  • Highly organized and detail-oriented, with strong project management skills

Preferred Skills and Qualifications

  • Experience working in a fast-paced, high-growth environment
  • Bachelor’s degree in business, marketing, or related field
  • Master’s degree or MBA
  • Advanced skills in Excel and PowerPoint

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