The brand operates within the luxury fashion market, focusing on maintaining exclusivity and value. While not known for frequent, mass-market promotions, sales events do occur, offering opportunities to purchase items at a reduced price. These opportunities are highly managed and follow the established cadence of the high-end retail calendar. Understanding the specific timing and the official and alternative channels is the most effective way to shop for discounted items.
Vivienne Westwood’s Standard Sales Schedule
The brand adheres to the established bi-annual cycle of the luxury fashion industry, featuring two predictable periods for significant markdowns. The Winter/Post-Holiday sale typically commences in early January, clearing out remaining Autumn/Winter inventory. The Summer/Mid-Year sale usually begins in July, discounting Spring/Summer items to make way for new Autumn collections.
These sales typically run for about two weeks, with initial discounts on the official website reaching up to 40% off the original retail price. Subscribing to the brand’s mailing list may grant access to unadvertised mid-season promotions or private sales. These pre-sales often offer an earlier chance to shop or a modest initial discount, such as 20% off, before the public markdown begins.
Official Sales Channels and Restrictions
Sales events are held concurrently in official Vivienne Westwood boutiques and on the brand’s e-commerce website. Official channels ensure product authenticity and provide a curated selection of discounted items, focusing on seasonal ready-to-wear and accessories. Initial markdowns on the direct website often start at around 30% before progressing to deeper discounts.
Sale purchases frequently come with certain restrictions. For hygiene and quality control, items like earrings, swimwear, underwear, and perfume are generally excluded from the return or exchange policy. To be eligible for a refund, returned products must retain the original identification tag and disposable security seal, confirming they have not been worn or altered. Furthermore, certain core collection items, such as the classic Orb pendant necklaces or specific leather goods, are typically excluded from official sale promotions.
Navigating Authorized Third-Party Retailers
Authorized third-party luxury retailers offer a significant route to finding discounted Vivienne Westwood items, often featuring steeper or earlier markdowns. Major high-end online platforms and department stores, such as Yoox, BrandAlley, Farfetch, and Selfridges, stock a wide array of the brand’s merchandise. These retailers operate on their own sales calendars, meaning their markdowns may not align precisely with the official Vivienne Westwood schedule.
These external vendors may offer discounts reaching up to 60% off, particularly on items they need to clear quickly. It is important to verify a retailer’s authorization to avoid counterfeit goods, a risk that increases with non-official sources. Shopping through established outlets like Flannels, which offers a designer clearance section, provides a secure option for accessing final-sale merchandise.
Alternative Ways to Find Discounted VW Items
Beyond seasonal sales, several alternative channels provide opportunities for permanent savings. Vivienne Westwood operates dedicated outlet stores, such as locations at Bicester Village (UK) or Belmont Park Village (US). These stores stock past-season collections at a consistent discount, offering merchandise significantly cheaper than new retail, though the inventory is less current than in main boutiques.
The brand also occasionally holds sample sales, which can provide discounts of up to 80% off on samples, past season stock, and production overruns. The pre-owned and vintage market is another alternative, where items often retain their value but are priced lower than current-season purchases. Unique archival pieces, such as those sold at auction, represent a rare opportunity to acquire items outside of the standard retail cycle.
Strategies for Maximizing Savings
A proactive approach to shopping begins well before the sale period is announced. Creating accounts and signing up for newsletters from the official website and authorized third-party retailers is effective for receiving private sale invitations and early access notifications. Monitoring price points on desired items before the expected January and July sale periods helps identify genuine markdowns.
Shoppers should focus their efforts on items from seasonal collections, as these are most frequently included in markdowns. Core items, which are consistently available, are less likely to see significant price reductions. Utilizing price-tracking browser extensions can help monitor when an item’s price drops across different authorized retailer websites, securing the best possible purchase price.

