Career Development

What Does a Dollar General Lead Sales Associate Do?

Learn more about what it takes to succeed as a lead sales associate, the skills you'll need to become one, and what you can expect on the job.

The role of a lead sales associate is an important one at Dollar General. They are the face of the company, interacting with customers on a daily basis and helping them find what they need. Lead sales associates must be able to build strong relationships with their customers while also providing excellent customer service.

Dollar General Lead Sales Associate Job Duties

A Dollar General lead sales associate typically has a wide range of responsibilities, which can include:

  • Sell products such as cleaning supplies, paper goods, and snacks to customers
  • Ensure that products are stocked and rotated in a timely manner to ensure freshness
  • Provide customers with product information and recommendations for products that will meet their needs
  • Assist customers with questions about products and services offered by the store
  • Provide customers with product demonstrations or samples to help them make informed decisions about purchases
  • Ensure that cash registers are stocked with supplies such as paper rolls, receipts, and pens
  • Assist customers with returns of merchandise such as clothing or electronics that they are unsatisfied with
  • Assist customers with locating specific products in the store by using computerized inventory systems
  • Assist other staff members with store operations as needed such as checking in deliveries or moving stock to different departments

Dollar General Lead Sales Associate Salary & Outlook

Lead sales associate salaries vary depending on their level of experience, the company size and geographic location.

  • Median Annual Salary: $38,000 ($18.27/hour)
  • Top 10% Annual Salary: $85,000 ($40.87/hour)

The employment of lead sales associates is expected to grow slower than average over the next decade.

Growth will be driven by the continued expansion and growth of retail establishments, particularly discount stores. However, the increasing use of self-service technology in retail establishments may limit the need for lead sales associates.

Dollar General Lead Sales Associate Job Requirements

Dollar General lead sales associates typically need to have the following qualifications:

Education: Most dollar general stores require their lead sales associates to have a high school diploma or GED. Some stores may accept candidates who have an associate’s degree or higher.

Training & Experience: Most new Dollar General sales associates will receive on-the-job training from their store manager or assistant manager. This training will typically last for a few weeks and will teach the new employee how to operate the cash register, how to stock and organize the store and how to interact with customers.

Certifications & Licenses: Certifications can prove an employee’s qualifications to current and future employers, so Dollar General Lead Sales Associates can pursue certifications to gain more theoretical knowledge of their responsibilities, test their professional skills and further advance their careers.

Dollar General Lead Sales Associate Skills

Dollar General lead sales associates need the following skills in order to be successful:

Communication skills: As a lead sales associate, you may be responsible for training new employees and helping them develop their communication skills. You may also be responsible for communicating with customers about products and promotions. Effective communication skills can help you to convey information clearly and to understand what others are saying.

Product knowledge: As a lead sales associate, you should have a thorough understanding of the products you sell. You should be able to answer questions about the products’ features, benefits and uses. You should also be able to provide information about the products’ ingredients and nutritional value.

Customer service: Customer service skills are essential for lead sales associates, as they are the first point of contact for customers. Your ability to listen to customers’ needs and provide them with solutions is a crucial aspect of this job. You should also be friendly and approachable to help customers feel comfortable.

Organization: As a lead sales associate, you may be responsible for keeping track of inventory and maintaining the shelves. You may also be responsible for keeping track of sales and maintaining records of customer information. Organization skills can help you complete tasks efficiently and effectively.

Teamwork: Working as a team with your fellow sales associates can help you learn from each other and improve your overall performance. You can also use teamwork to help you develop and maintain a positive relationship with your manager.

Dollar General Lead Sales Associate Work Environment

Dollar General sales associates work in a variety of environments, including stores that are open all day, every day; stores that are open late nights and weekends; and stores that are closed some days of the week. Sales associates may work alone or with a team. The work is physical and may require working with or moving merchandise that weighs up to 50 pounds. The work is also fast-paced, and associates must be able to meet the demands of customers who are looking for items that are in short supply.

Dollar General Lead Sales Associate Trends

Here are three trends influencing how Dollar General lead sales associates work. Dollar General lead sales associates will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Diverse Workforce

The need for a more diverse workforce is becoming increasingly important in today’s economy. This is because businesses are realizing that they need to be able to reach a wider range of customers in order to be successful.

As a result, businesses are starting to look for employees who can represent different cultures and backgrounds. This is where lead sales associates come in—they are responsible for recruiting and training new employees who can help the business reach new markets.

More Focus on Customer Service

As customer service becomes more important, businesses are placing greater emphasis on hiring professionals who can provide excellent customer service. This is where lead sales associates come in—they are responsible for recruiting and training new employees who can provide excellent customer service.

By focusing on customer service, businesses can ensure that their customers are happy and will continue to do business with them in the future.

How to Become a Dollar General Lead Sales Associate

A career as a lead sales associate can be rewarding and lucrative. It’s important to start off on the right foot by getting the training you need to succeed in this role. Many companies offer lead sales associate training programs that teach essential skills such as customer service, selling techniques, and merchandising.

Once you have completed your training, it’s important to put what you learned into practice. One way to do this is by volunteering for extra shifts or working overtime when needed. This will give you the opportunity to gain experience and build your network of contacts within the company.

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