Engagement Manager vs. Account Manager: What Are the Differences?

Engagement managers and account managers are both responsible for developing and maintaining relationships with clients. If you’re interested in a career in customer service or sales, you may be wondering which of these positions is right for you. In this article, we compare and contrast engagement managers and account managers, discussing the similarities and differences between the two roles. We also provide tips for choosing the right career path for you.

What is an Engagement Manager?

Engagement Managers work with clients to ensure that they are satisfied with the company’s products or services. They act as a liaison between the client and the company, communicating the client’s needs and wants to the company and then relaying the company’s response back to the client. Engagement Managers work to build and maintain strong relationships with clients, often serving as their main point of contact. They also work to identify new business opportunities with existing clients and upsell additional products or services. In some cases, Engagement Managers may also be responsible for training new account managers.

What is an Account Manager?

An Account Manager is responsible for maintaining and growing relationships with existing clients. They work to understand the client’s needs and develop solutions that meet those needs. Account Managers also work to identify new business opportunities with existing clients. They develop and present proposals to clients and work to negotiate and close deals. Account Managers also keep clients updated on changes within the company and industry that may impact them. They work closely with other teams within the company to ensure that the client’s needs are being met and that they are satisfied with the company’s products or services.

Engagement Manager vs. Account Manager

Here are the main differences between an engagement manager and an account manager.

Job Duties

An engagement manager oversees the entire client relationship, while an account manager handles specific tasks for a single client. An engagement managers typically develop and implement strategies that help the company achieve its goals with each client. They may create client contracts, manage budgets and oversee campaign development. Account managers work more closely with clients on regular business activities, such as campaign creation and implementation.

An engagement manager may also act as a mentor to other employees in the department. This is because they spend a lot of time training and coaching other staff members on how to improve their campaigns. Account managers usually work closely with one or two team members and provide guidance when needed.

Job Requirements

Engagement managers typically need at least a bachelor’s degree in business administration or another related field. They also need to have several years of experience working in customer service, sales or another relevant area. Additionally, engagement managers should be proficient in project management software and other tools they might use on the job. Some employers prefer candidates who have a master’s degree in business administration or another related field.

Account managers usually only need a bachelor’s degree to enter the field. However, some employers prefer candidates who have a master’s degree in business administration or another related field. Account managers also need to have several years of experience working in customer service, sales or another relevant area. Additionally, account managers should be proficient in project management software and other tools they might use on the job.

Work Environment

Account managers and engagement managers typically work in different environments. Account managers often work in an office setting, where they collaborate with other account executives to develop strategies for their clients. They may also travel to meet with clients or attend conferences related to their industry.

Engagement managers usually work remotely from home offices or coffee shops. They may occasionally visit the locations of their projects to observe the team’s progress firsthand.

Skills

Engagement managers and account managers share some similarities in the skills they use on the job. Both need to be excellent communicators, as they need to interact with clients regularly. They also both need to have strong organizational skills to keep track of deadlines, client requests and progress on projects.

However, there are some differences in the skills needed for these two positions. Engagement managers typically work more closely with clients to ensure they are satisfied with the company’s products or services. As a result, they need to have strong customer service skills. They also need to be able to build relationships and be persuasive when necessary. Account managers usually oversee a portfolio of clients and work with them to develop strategies. They need to be able to think strategically and have an understanding of marketing concepts.

Salary

The average salary for an engagement manager is $90,870 per year, while the average salary for an account manager is $75,495 per year. Both of these salaries can vary depending on the industry in which you work, your level of experience and the size of the company you work for.