Google Ads Specialist Resume Example & Writing Guide

Use this Google Ads Specialist resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

As an ads specialist, you’ll be responsible for managing your company’s paid search campaigns and creating effective ad copy that’s sure to resonate with your target audience. You’ll also be tasked with analyzing performance data to determine which keywords are driving the most traffic and conversions, as well as identifying opportunities for improvement.

Because you’ll be working closely with other departments like marketing and sales, you’ll need strong communication skills and an ability to collaborate effectively across departments. And because you’ll be working directly with customers, you’ll need to be highly customer-focused and able to empathize with their needs and preferences.

Here are some tips and an example for writing your own amazing Google Ads Specialist resume to help you land your dream job.

David Moore
Chicago, IL | (123) 456-7891 | [email protected]

Digital media specialist with experience in Google Ads, SEO, and web analytics. Passionate about leveraging data-driven insights to improve marketing performance and drive customer acquisition.

DePaul University Jun '10
B.S. in Business Administration
Company A, Google Ads Specialist Jan '17 – Current
  • Managed the day-to-day operations of Google Ads accounts, including account setup and optimization.
  • Provided ongoing customer support via phone, email, or chat to ensure customers are receiving a high level of service.
  • Created reports for management on key metrics such as revenue generated by each client and campaign performance.
  • Worked closely with sales team to develop new business opportunities through cold calling and lead generation activities.
  • Developed relationships with existing clients in order to increase retention rates and expand services offered per client.
Company B, Google Ads Specialist Jan '12 – Dec '16
  • Worked with the marketing team to create and launch new campaigns, resulting in a 25% increase in conversion rate
  • Conducted keyword research and monitored performance of search terms on Google Ads for optimal results
  • Managed PPC account budgets while ensuring that they remained within budget guidelines
  • Collaborated with SEO team to ensure that landing pages were optimized for conversions
  • Created weekly reports detailing campaign progress and sent them to management for review
Company C, Paid Search Specialist Jan '09 – Dec '11
  • Monitored, analyzed and reported on campaign performance on a daily basis, making recommendations for optimization based on findings.
  • Conducted ongoing keyword research and expansion, as well as negative keyword discovery, to continually improve campaign reach and performance.
  • Utilized bid management tools to make recommendations on keyword bidding to maximize ROI.
  • Google Ads Certification
  • Google Analytics Individual Qualification
  • Google Display Advertising Certification

Industry Knowledge: Search Engine Marketing, Google Ads, Google Analytics, Optimization
Technical Skills: Google AdWords, Google Analytics, Google Search Console, Google Sheets, Google Slides, Google Docs, Gmail
Soft Skills: Communication, Creativity, Attention to Detail, Time Management, Research

How to Write a Google Ads Specialist Resume

Here’s how to write a google ads specialist resume of your own.

Write Compelling Bullet Points

The best way to make your resume stand out is to use specific examples and numbers. So rather than saying you “managed Google Ads accounts,” you could say that you “managed Google Ads accounts for leading e-commerce client, increasing click-through rate by 20% in six months.”

The second bullet point is much stronger because it provides specific details about what you did and the results of your work. And it also provides a specific number to demonstrate the impact of your work.

Identify and Include Relevant Keywords

When you submit your resume to a Google Ads Specialist role, it’s likely that it will be screened by an applicant tracking system (ATS). This program will search for certain keywords related to the position in order to determine whether your skills and experience are a match. If you don’t have the right keywords on your resume, the ATS might not forward your application to a recruiter.

In order to make sure that your resume makes it past the ATS, focus on including relevant keywords throughout all sections of your document. You can find these keywords by reading through the job posting and including terms that are repeated throughout. Here are some commonly used Google Ads Specialist keywords:

  • Google Ads
  • Google Analytics
  • Google Search
  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Online Advertising
  • Google Ads Training
  • Advertising
  • Facebook Marketing
  • Online Marketing
  • Marketing
  • Social Media Marketing
  • Web Analytics
  • Google Adwords Professional
  • Search Engine Marketing (SEM)
  • Google Data Studio
  • Landing Pages
  • Keyword Research
  • Conversion Optimization
  • Marketing Strategy
  • PPC Advertising
  • Bing Ads
  • Google Webmaster Tools
  • Online Advertising Strategies
  • Digital Media
  • Google Analytics for Small Business
  • Keyword Optimization
  • Search Engine Optimization (SEO)
  • Social Media
  • WordPress

Showcase Your Technical Skills

As a Google Ads Specialist, you need to be proficient in the use of Google Ads tools and platforms. This includes being familiar with the different types of campaigns, ad formats, and bidding strategies. Additionally, you should be well-versed in the use of Google Analytics to track and measure the performance of your campaigns.

So if you have experience with any of these tools or platforms, be sure to list them on your resume. And if you’re not familiar with them, now is the time to learn them!


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