Managing a business presence on Facebook requires collaboration and delegation to sustain growth and consistent activity. The scale of marketing tasks, content creation, customer interaction, and analytics reporting often exceeds what one person can realistically handle. Adding another user to manage the page allows for seamless coverage during absences, specialization of tasks, and improved security by not sharing a single login credential. Delegating administrative access is essential for any growing business to professionalize its social media operations and ensure continuous engagement with its audience. This delegation ensures that marketing efforts remain consistent and effective.
Understanding Page Roles and Access Levels
The terminology for administrative permissions on Facebook has evolved, moving from a set of defined roles to a more streamlined access system. In the older structure, known as Classic Pages, users could be assigned specific roles such as Admin, Editor, Moderator, Advertiser, or Analyst. The Admin role granted complete control over the page, including the ability to manage other people’s access, whereas an Analyst could only view performance data.
The modern system, associated with the New Pages Experience, simplifies this hierarchy into two main categories: People with Facebook Access and People with Task Access. People granted Facebook Access can switch into the page’s profile and manage content, messages, and settings directly, similar to the traditional Admin role. If given “full control,” they can also assign access to others or delete the page entirely.
People with Task Access are limited to performing specific functions, such as creating content, responding to messages, or running advertisements. They cannot switch into the page profile or manage settings. This restriction provides a layer of security by limiting their ability to make account-level changes, allowing for highly granular control over delegation.
Identifying Your Facebook Page Experience Type
Before attempting to add a new admin, you must first determine whether your business page is operating under the older Classic Pages or the current New Pages Experience. The steps for managing access are entirely different between the two interfaces. A quick way to check is by looking at how you interact with the page.
If you have to “Switch” into the page’s profile, and the page has a dedicated Feed separate from your personal profile, you are using the New Pages Experience. This modern layout is designed to feel more like a personal profile, with notifications and messages appearing at the top when you are switched into the page. If you are already managing your page through the unified Meta Business Suite interface, you are also likely operating on the New Pages Experience.
If your page management interface still shows a series of tabs across the top—such as “Home,” “Posts,” and “Reviews”—and you manage the page while remaining logged in as your personal profile, you are still on a Classic Page. Classic Pages display a distinct banner at the top of the screen when being managed and offer the “Settings” menu directly on the page, rather than redirecting to the Meta Business Suite.
Step-by-Step Guide for the Meta Business Suite
The Meta Business Suite is the centralized platform for managing the New Pages Experience and is the standard for administrative access control. Navigate to the Meta Business Suite and ensure you have selected the correct page you wish to manage. The process starts by locating the main settings area for the business assets.
From the main dashboard, locate the gear icon in the lower-left navigation panel, typically labeled “Settings.” Within the Settings menu, navigate to the “Page Access” section, which displays a list of all current users and their assigned roles. This area is divided between “People with Facebook Access” and “People with Task Access.”
To grant a new user full administrative privileges, select the “Add New” button located next to the “People with Facebook Access” heading. A window will appear detailing the permissions associated with this access level, including the ability to switch into the page and manage all content, messages, and settings. Click “Next” and use the search bar to find the person by their Facebook name or email address.
Once you have selected the correct individual, you will be presented with the full list of permissions they will receive. To grant full administrative control, toggle the switch labeled “Allow this person to have full control” to the “on” position. After reviewing the permissions, select “Give Access,” and you will be prompted to enter your Facebook password for security confirmation. The invitee will then receive a notification and must accept the invitation within 31 days to finalize their access.
Step-by-Step Guide for Classic Page Settings
For business pages that have not yet been converted to the New Pages Experience, administrative access is managed directly through the page’s settings. Navigate to your business page while logged in as your personal profile, and look for the “Settings” option in the left-hand navigation column. This action takes you to the main configuration area for the Classic Page structure.
Within the Settings menu, select “Page Roles” from the sidebar options. This view shows all existing users and their current roles, such as Admin, Editor, or Moderator. To add a new user, locate the section labeled “Assign a New Page Role” and begin typing the name of the person you wish to add.
Facebook requires that you be Facebook friends with the person or know the exact email address associated with their personal account to find them. Once the correct person appears, select their profile and use the dropdown menu to choose the appropriate role. Select “Admin” from the list of roles, which grants them the highest level of control.
After selecting the role, click the “Add” button and confirm the change by entering your personal Facebook password. The platform sends a notification to the invited individual, who must then accept the role invitation before their new access becomes active.
Common Issues and Troubleshooting Tips
Users occasionally encounter minor friction points when trying to delegate administrative access, often related to visibility or system lag. A frequent issue is the invited person claiming they never received the notification to accept the role. If this occurs, advise them to check their email spam folder, especially if the invitation was sent to an email address rather than a Facebook friend.
If you are unable to find the person’s name when searching, it often means the two accounts are not connected as Facebook friends, or you are not using the exact email address linked to their account. Reconfirm the spelling of the name or request the precise email address they use for their Facebook login. In the New Pages Experience, the user may simply require logging out and back in to see the pending invitation.
If the “Add New” button is greyed out or inaccessible, this indicates that your current profile does not have the necessary permissions to grant access. Only an existing Admin with “full control” can add other users with Facebook Access. You must contact another page administrator to complete the task. Finally, Meta often enforces a short waiting period, sometimes up to 24 hours, before full control is provisioned across all tools and features.