Red Bull’s campus ambassador program is officially called the Student Marketeer role, and it’s a paid, part-time position open to currently enrolled college students. Unlike influencer-style brand deals, this is an actual job with set hours, a hiring process, and structured responsibilities. Here’s how to land one.
What a Student Marketeer Actually Does
Red Bull Student Marketeers function as on-the-ground brand ambassadors for their university and surrounding area. The role blends sales, marketing, and event planning into a flexible part-time schedule. Your core responsibilities include building Red Bull’s visibility on campus, encouraging product trials, spotting local trends and opportunities, and helping ensure the product is stocked and accessible at nearby retailers and venues.
What makes this role different from a typical campus job is the creative latitude. Red Bull expects you to come up with and execute your own ideas for expanding the brand’s presence, both online and offline. That might mean organizing sampling events at campus activities, building relationships with local businesses, or running social media campaigns tied to student life. You’re not just handing out cans at a folding table (though that’s part of it). You’re functioning as a local marketing strategist with a very specific territory: your campus and city.
Eligibility Requirements
To qualify, you need to meet all of the following:
- College enrollment: You must be currently enrolled at a university or college. This is non-negotiable since the entire role is built around campus presence.
- Age: You must be at least 18.
- Driver’s license: A valid driver’s license is required. Red Bull often provides a branded vehicle (the iconic Mini with a giant can on the back), and driving it is part of the job.
- Language: Fluency in English is required, though additional languages are a plus.
- Availability: You need to commit to a minimum of 15 hours per week, including some evenings and weekends. This is a real time commitment alongside classes, so plan accordingly.
- Local knowledge: Red Bull wants someone immersed in student life who understands the campus landscape, local hot spots, and behind-the-scenes activities. You’re more competitive if you’re already socially connected and active on campus.
How to Find and Apply for Openings
Student Marketeer positions are posted on Red Bull’s careers site (jobs.redbull.com) and on the dedicated Student Marketeer page (studentmarketeer.redbull.com). Openings are tied to specific universities, so search for your school’s name or your city. New positions typically open ahead of academic semesters, though the timing varies by region.
The application itself starts online. You’ll submit your resume and answer questions about your background, campus involvement, and interest in the brand. After submitting, you’ll receive an acknowledgment email, and Red Bull says to expect a response within two weeks.
What the Hiring Process Looks Like
Red Bull’s selection process goes beyond a standard interview. Depending on the role and location, you may encounter several stages:
- Personality assessment: Red Bull uses its own tool called Wingfinder to evaluate your strengths and personality fit.
- Video assessment: You may be asked to record a video introduction. Red Bull is specifically looking for your personality and energy here, not a polished production.
- In-person or virtual interview: Interviews typically last 30 minutes to an hour. Expect questions about your experiences, skills, and what makes you a strong fit for campus marketing. The hiring team wants to see drive and motivation.
- Case study or job simulation: Some candidates are given a marketing scenario to work through. Think of it as a chance to demonstrate how you’d actually approach the role, not just talk about it.
The hiring team will tell you upfront which of these steps apply to your specific process. Not every candidate goes through every stage.
What Makes a Strong Candidate
Red Bull isn’t looking for marketing majors specifically. They’re looking for people who are already doing the things the role requires: organizing events, building communities, staying plugged into what’s happening on campus, and connecting with a wide range of people. Your major matters less than your energy and social presence.
Before you apply, think about concrete examples you can point to. Have you organized a club event, grown a social media following, worked in sales or hospitality, or led a campus organization? These experiences translate directly. Red Bull’s case studies and interviews are designed to see how you think creatively about real marketing challenges, so practicing with a few “how would you get Red Bull in front of 500 students this weekend” scenarios is worth your time.
Genuine enthusiasm for the brand also matters more than you might expect. If you already drink Red Bull, attend their events, or follow their athletes and content, that familiarity will come through naturally. This isn’t a role where you can fake the energy.
Pay and Time Commitment
Student Marketeer is a paid position, not a volunteer gig or commission-only arrangement. Red Bull lists it as a part-time role with a minimum of 15 hours per week, and the schedule is flexible enough to work around classes. Exact hourly pay varies by location, but the role is compensated at or above typical part-time campus job rates.
Beyond the paycheck, the position comes with perks that are harder to quantify. You get hands-on marketing experience with a globally recognized brand, access to Red Bull events, and a network of other Student Marketeers across the country. For students considering careers in marketing, sales, event management, or brand strategy, the resume value is significant. Many former Student Marketeers have moved into full-time roles at Red Bull or leveraged the experience into marketing careers elsewhere.
Other Ways to Work With Red Bull
The Student Marketeer role is the primary campus ambassador position, but it’s not the only entry point. Red Bull also hires for Wings Team roles, which focus on product sampling and direct consumer interaction in non-campus settings. These positions show up on the same careers page and have a similar application process.
If you’re an athlete, musician, or content creator, Red Bull also has separate sponsorship and athlete programs, but those operate on a completely different track. They’re talent-based partnerships, not jobs you apply for through the careers portal. The Student Marketeer program is the most accessible and structured path for college students who want to represent the brand.