You can change your Facebook business page name through your page settings on a desktop computer. The process takes just a few clicks, but the new name won’t go live immediately because Facebook reviews every request before approving it. Here’s how to do it and what to expect.
How to Change Your Page Name
You’ll need to use Facebook on a desktop browser for this. The option isn’t available through the Facebook mobile app.
- Step 1: Log into Facebook on your computer and navigate to your business page.
- Step 2: On the left-hand sidebar menu, scroll down and click “Edit Page Info.”
- Step 3: Under the General section, the first text box is your page name. Type in the new name you want.
- Step 4: Save your changes and submit the request for review.
If you manage your page through Meta Business Suite, you can also access page settings there. Look for the page info or settings section, where the name field works the same way.
What Happens After You Submit
Facebook doesn’t change your name instantly. Every name change request goes through a review process, which typically takes a few days. During the review, Facebook checks whether the new name follows its naming guidelines. You’ll get a notification once the request is approved or denied.
If your request is rejected, Facebook will let you know, and you can try again with a name that fits within the rules. There’s no formal appeal for a denied name change, so your best option is to adjust the name and resubmit.
Facebook’s Naming Rules
Facebook is specific about what page names can and can’t include. Your new name will be rejected if it contains any of the following:
- Slogans or descriptions: A name like “Best Coffee Shop, We Serve the Finest Brews” won’t pass. The name should be your business name, not a tagline.
- The word “official”: You can’t include this unless the page is verified as the official page of a brand, organization, or public figure.
- Improper capitalization: All-caps names are not allowed unless the name is a recognized acronym like “IBM” or “NASA.” The name needs to follow standard capitalization rules.
- Unnecessary punctuation or symbols: Extra periods, exclamation marks, or special characters will get flagged.
- Generic words alone: A page can’t be named just “Pizza” or “New York.” You need a name that identifies your specific business.
- Any variation of the word “Facebook”: This is strictly off-limits.
- Abusive terms: Anything that could violate someone’s rights or be considered offensive.
Keeping your name clean, straightforward, and reflective of your actual business gives you the best chance of quick approval.
The 60-Day Waiting Period
Once Facebook approves a name change, you can’t change it again for 60 days. This cooldown applies automatically, and there’s no way to override it. If you submit a name change and it goes through, make sure you’re happy with it before confirming, because you’ll be locked in for two months.
This restriction is worth keeping in mind if you’re rebranding in stages or testing a new name. Plan your final name before submitting so you don’t burn through the change and then realize you want something different.
When You Can’t Change the Name
In some situations, the name change option may not appear at all. Pages with a large number of followers sometimes have additional restrictions, and Facebook may require verification or documentation before processing the change. If your page was recently created, you might also need to wait before the editing option becomes available.
If you’re an admin on the page but don’t see the option to edit the name, check your role permissions. Only page admins (not editors or moderators) can change the page name. If you manage the page through Meta Business Suite with a team, make sure your account has full admin access.
For pages tied to a verified business account, the process may involve additional steps through Meta’s business verification tools. In those cases, the name on your page may need to match the legal business name associated with your account.
Tips for Choosing a New Name
Your page name is also what shows up in Facebook search results and in the URL if you have a custom username. Pick something that matches your brand across other platforms so customers can find you easily. Keep it short and recognizable. Avoid abbreviations or inside references that new customers wouldn’t understand.
If you’re changing your name because of a legal rebrand, update your username (the part after facebook.com/) at the same time so your page URL stays consistent. You can edit your username in the same page info section where you changed the name.