You can create a LinkedIn newsletter directly from LinkedIn’s publishing tool, and the process takes just a few minutes. The feature is available to both personal profiles and company pages, though LinkedIn evaluates whether you qualify based on your content history and account standing. Here’s how to set one up and make it work.
Who Can Create a Newsletter
LinkedIn doesn’t hand newsletter access to every account. To qualify, you need a track record of sharing original content on the platform, whether that’s text posts, images, videos, or long-form articles. LinkedIn also checks that your account is in good standing with its Professional Community Policies, meaning no history of violations or restrictions.
For company pages, the same rules apply at the page level. Only Super admins and Content admins can create and publish newsletters on behalf of a page. If you’ve been active on LinkedIn for a while and post regularly, you likely already have access. If not, start publishing original posts consistently, and the option should appear within a few weeks.
How to Set Up Your Newsletter
Click “Write article” at the top of your LinkedIn homepage. This opens the publishing tool. If you’re an admin of a company page, you’ll see a “Publish as” option that lets you choose between your personal profile and the page. Select whichever account you want the newsletter tied to and click Next.
Once inside the publishing tool, click the “Manage” dropdown near the upper right corner and select “Create newsletter.” You’ll be prompted to fill in four fields:
- Newsletter title: Pick something clear and specific to your topic. Avoid emojis in the title, as LinkedIn explicitly recommends against them.
- Newsletter description: A short summary of what subscribers can expect. Think of this as your pitch to potential readers.
- Publishing frequency: Choose how often you plan to publish (weekly, biweekly, monthly, etc.). This sets expectations for subscribers but isn’t a hard deadline that locks you in.
- Logo or image: Optional, but a branded image makes your newsletter look more professional in subscription prompts and feeds.
Click “Done,” and your newsletter is live. You’re now ready to write and publish your first edition using the same article editor.
Writing and Publishing an Edition
Each newsletter edition is essentially a LinkedIn article published under your newsletter’s umbrella. After creating the newsletter, go back to “Write article,” then use the dropdown next to your name in the upper left to select your newsletter instead of “Individual article.” This ensures the piece gets sent to subscribers rather than posted as a standalone article.
The editor works like any basic content tool. You can add headings, images, embedded media, links, and block quotes. Write your edition, add a cover image, and hit publish. LinkedIn handles the rest of the distribution automatically.
How Subscribers Get Notified
LinkedIn’s notification system is one of the biggest advantages newsletters have over regular articles. When someone follows you or your page and you have an active newsletter, LinkedIn automatically sends them a notification inviting them to subscribe. This passive subscriber growth happens without any effort on your part.
Once someone subscribes, they receive push notifications, in-app alerts, and email notifications every time you publish a new edition. That triple layer of distribution is why LinkedIn newsletters tend to get significantly more views than standalone articles. Your content doesn’t just sit on a page waiting to be discovered; it gets pushed directly to people who opted in.
When you first create a newsletter, LinkedIn also notifies your existing connections and followers about it. That initial burst typically drives a large wave of early subscribers, so it’s worth having your title, description, and first edition polished before you launch.
Optimizing for Search Visibility
LinkedIn newsletter editions are indexed by search engines, which means your content can show up in Google results, not just LinkedIn’s internal search. To take advantage of this, pay attention to a few things.
Your newsletter title and each edition’s headline should include the keywords people actually search for. Be specific rather than clever. “Weekly Marketing Tips” is searchable. “The Monday Spark” is not. LinkedIn recommends writing meta descriptions that use relevant keywords, summarize the content, and stay between 140 and 160 characters. This description is what search engines display beneath your headline in results, so make it count.
Within each edition, use clear headings to break up sections, and front-load your main point in the opening paragraph. This helps both human readers who are scanning and search engine crawlers that weigh early content more heavily.
Managing Your Newsletter Over Time
You can update your newsletter’s title, description, frequency, and logo at any time through the same Manage dropdown in the publishing tool. If your focus shifts or you want to rebrand, you aren’t locked into your original choices.
Consistency matters more than frequency. A monthly newsletter you actually publish on schedule will build a more engaged audience than a weekly one that goes silent for months. Pick a cadence you can realistically maintain, and if you need to adjust, update the frequency setting so new subscribers see accurate expectations.
Each edition you publish stays on your profile as a permanent article, building a library of content that continues to attract views and subscribers long after the initial notification wave. Treat your early editions as evergreen resources when possible, since they’ll keep working for you as new people discover your newsletter through search or your profile.