Designing effective interview questions is about creating a structured mechanism to predict future on-the-job performance. When interviews are conducted inconsistently or rely on general inquiries, they lose their ability to reliably forecast how an individual will handle real-world challenges. A high-quality interview process focuses on predictive validity, meaning questions must systematically measure the skills and attributes that directly correlate with success in the role. Structuring the questioning process around measurable competencies transforms a subjective conversation into an objective, fair, and defensible hiring tool. This systematic approach ensures every candidate is evaluated against the same high standard, leading to better talent decisions.
Foundation: Defining the Job Requirements
Question creation must begin with a thorough job analysis to establish a clear standard for success. This process involves identifying the complete set of knowledge, skills, abilities, and other characteristics (KSAOs) required to perform the job duties effectively. Reviewing an existing job description is often insufficient, as those documents frequently contain generic language that does not capture the nuances of daily work. The most effective approach is to observe high performers and use techniques like the Critical Incident Technique to document specific successful and unsuccessful behaviors.
The identified KSAOs must then be translated into measurable competencies, which represent observable behaviors rather than abstract traits. For instance, instead of listing “good communication skills,” the competency should be defined as “Articulates complex technical information clearly to a non-technical audience.” These measurable competencies serve as the foundation for every question, ensuring the interview directly assesses the attributes required for the job. Establishing this clear criteria prevents developing questions based on an interviewer’s personal preferences.
Understanding the Core Question Types
Effective interviews utilize a mix of question formats designed to elicit different types of information. The three primary categories are Behavioral, Situational, and Technical, all falling under structured, competency-based interviewing. Behavioral questions operate on the premise that a candidate’s past actions are the most reliable indicator of future performance. They require the candidate to recall and describe a real-world experience, detailing their actions and the outcome.
Situational questions present a hypothetical future challenge relevant to the role and ask the candidate how they would respond. This format assesses problem-solving processes, judgment, and decision-making skills. Technical questions evaluate a candidate’s specific job-related knowledge or their ability to apply that knowledge to a practical problem. Understanding the function of each type allows interviewers to strategically deploy them for a comprehensive assessment.
Writing High-Impact Behavioral Questions
Behavioral questions focus on verifiable, concrete evidence of past actions. The candidate’s response must be structured to clearly demonstrate the four components of the STAR method: Situation, Task, Action, and Result. Interviewers should construct questions that prompt this specific framework, typically starting with phrases such as “Tell me about a time when you…” or “Give me an example of…” This phrasing forces the candidate to ground their answer in an actual experience.
Avoid questions that contain “loaded” words like “successfully” or “effectively,” as these lead the candidate to provide a socially desirable answer. For example, instead of asking, “Tell me about a time you successfully managed competing priorities,” phrase it as, “Tell me about a time you faced competing priorities and how you decided which to address first.” This neutral wording encourages a more honest account of the candidate’s actual decision-making process. Probing further into the “Action” and “Result” components ensures the interviewer understands the candidate’s specific contribution. Follow-up questions like “What was your exact role in that outcome?” or “What quantitative measure changed as a result of your action?” are necessary.
Designing Situational and Technical Assessment Questions
Situational questions are useful for roles where candidates may lack direct professional experience, such as entry-level positions. These questions ask a candidate to project their skills onto a realistic, hypothetical job scenario. An example is: “If a client called you with an urgent, complex issue five minutes before you were scheduled to leave for the day, what steps would you take?” The evaluation focuses less on the correct answer and more on the logic, judgment, and process the candidate describes. This approach effectively tests a candidate’s problem-solving framework and alignment with company values.
Technical assessment questions must move beyond simple definitions and rote memorization to assess a candidate’s applied knowledge. Instead of asking, “What are the four stages of the project lifecycle?” a more effective question is, “Describe a project where you had to quickly onboard a new team member, and walk me through the specific resources and steps you used to get them productive within the first week.” For technical fields, questions should be framed as a practical problem to be solved. This allows the candidate to demonstrate their thought process, debugging skills, and architectural choices, ensuring the assessment measures job-relevant competence.
Ensuring Legal Compliance and Eliminating Bias
A structured interview process must strictly adhere to anti-discrimination laws prohibiting discrimination based on protected characteristics like race, religion, or sex. Any question seeking information about a candidate’s protected status, or that could lead to an inference of bias, is illegal unless it is a genuine job requirement. Interviewers must focus exclusively on the candidate’s qualifications and ability to perform the essential functions of the job.
The riskiest questions often probe into family status or personal life, such as asking about marital status or childcare arrangements. Instead of asking, “Do you have children, and who will look after them when you travel?” the appropriate question is, “This role requires travel on a quarterly basis; can you commit to this schedule?” This rephrasing converts the inquiry into a job-related question asked of all candidates. Maintaining job-relatedness in every question is the primary defense against legal risk and the most effective way to eliminate unconscious bias.
Structuring the Interview and Scoring Responses
Applying a well-written question set requires a standardized interview structure to maximize consistency and predictive power. The interview should follow a logical progression, starting with general questions to build rapport and moving toward the core behavioral and situational questions. Consistency is paramount: all candidates for the same role must be asked the same set of core questions in the same order. This standardization minimizes variability introduced by different interviewers and allows for a fair comparison of responses.
The final element of a structured interview is the use of a scoring rubric, or scorecard, developed before the interview process begins. This rubric assigns a weight and a rating scale to each competency and question, defining what an “average,” “strong,” or “exceptional” response looks like. For instance, a Behavioral Anchored Rating Scale (BARS) provides specific observable behaviors for each score level, transforming subjective impressions into objective, quantifiable data. Utilizing this standardized scoring method ensures the hiring decision is based on a measurable comparison against job requirements.

