To delete your Klaviyo account permanently, you need to close it through your account settings, which erases all data and removes access for every user. Before you do that, it’s worth knowing that Klaviyo offers lighter options that stop billing without destroying your data. Here’s how each option works and what to do before pulling the trigger.
Decide Between Closing, Canceling, or Downgrading
Klaviyo gives you three ways to step away, and they differ mainly in what happens to your data.
- Close your account: This is the permanent option. Closing deletes all data within the account and removes all account access. There is no undo.
- Cancel your account: Canceling keeps your data intact but turns off all features. You stop paying immediately, and if you reactivate later as a free account, your historical data is still there.
- Downgrade to free: This drops you to Klaviyo’s free plan, which has restricted sending limits but still lets you use every feature. You stop paying for your paid plan while keeping full access to your contacts, flows, and campaign history.
Klaviyo does not offer a pause feature. If you think you might come back, canceling or downgrading to free is the smarter move because your subscriber lists, flows, and campaign data stay intact. Closing the account wipes everything permanently.
Export Your Data First
If you’re closing or canceling, export anything you want to keep before you make the change. You can export lists and segments as CSV files, but only if your Klaviyo user role is Owner, Admin, or Analyst.
To export a list or segment, click into the one you want, open the “Manage list” or “Manage segment” dropdown, and choose the CSV export option. You can export all profile properties or select specific ones. If you want a file of every contact in your account, create a segment that contains all profiles first, then export that segment.
The CSV export includes email addresses, phone numbers, profile properties like name and city, date added, custom properties, channel consent details (email and SMS consent status plus timestamps), and predictive analytics data if your account qualifies. Processing takes a few minutes depending on the size of the list.
There are limits to what you can pull out. You cannot export event data (like individual open or click records), predicted gender, list or segment membership summaries, or a record of which messages each profile received. If you need campaign performance metrics, screenshot or manually record those before closing.
Finished exports are available under Settings, then Other, then Downloads for 30 days.
Disconnect Your Integrations
Before closing your account, disconnect any ecommerce platforms or apps that sync data into Klaviyo. Leaving integrations active can cause sync errors or webhook failures on the other platform’s side.
For integrations built by Klaviyo (like Shopify, WooCommerce, BigCommerce, and similar), go to the Integrations tab in Klaviyo, find the integration in your enabled list, click the action button to its right, and select “Remove integration.” You can also choose “Disable integration” if you just want to pause the data flow without fully removing it.
Third-party integrations that aren’t listed on Klaviyo’s app marketplace need to be removed from the other vendor’s side. Check that vendor’s help center for instructions on disconnecting.
Close Your Account
Once your data is exported and integrations are disconnected, you can proceed with permanent closure. Navigate to your account settings in Klaviyo and look for the option to close your account. The process stops all future billing and permanently deletes every piece of data in the account, including contacts, campaign history, flows, templates, and analytics. Every user on the account loses access.
If you’re on a paid plan, closing the account stops charges going forward. Klaviyo’s cancellation and closure options are designed to end billing, so you won’t be charged for the next cycle after you close. Make sure you complete the closure before your next billing date to avoid an additional charge.
What to Do If You Only Want to Stop Paying
Most people searching for how to delete their Klaviyo account really just want to stop the monthly bill. If that’s you, downgrading to the free plan is the cleanest path. You keep all your data, your flows stay built (though sending is limited), and you can upgrade again later without starting from scratch.
Canceling the account is the middle ground: no payments, no active features, but your data survives. If you reactivate on a free plan later, everything is waiting for you. This is useful if you’re switching to another email platform but want a safety net in case you return.
Only close the account if you’re certain you’ll never need the data again. Once it’s gone, Klaviyo cannot recover it.