Breaking into the modeling industry without prior experience can feel like a dream, but many recognizable faces started with no professional background. This guide provides a practical, step-by-step approach to help you launch your career. With focused effort and an understanding of the industry, you can turn your aspirations into a tangible path forward, beginning with where you might fit.
Understand the Different Types of Modeling
The world of modeling is more diverse than many realize, extending far beyond high-fashion magazines. Understanding the different categories is the first step in aligning your look with the right market. Each niche has its own standards and opportunities, and knowing them allows you to focus your energy effectively.
Fashion (High Fashion/Runway)
Fashion modeling is often what people first imagine when thinking of the industry. This segment includes editorial modeling for magazines and runway modeling to showcase designer collections at fashion shows. This area has strict physical requirements to ensure clothing samples fit correctly. Female models are between 5’9″ and 6’0″, while male models are 6’0″ to 6’3″.
Commercial
Commercial modeling is a broad category focused on promoting products and services to a general audience. Unlike fashion, there are no rigid height or size requirements because the goal is relatability. Brands hire models of all ages, shapes, and ethnicities so consumers can see themselves using the products. You might see commercial models in print ads, on websites, or in television commercials for various companies.
Fitness
Fitness modeling centers on an athletic and healthy physique. These models are hired by sportswear brands, supplement companies, and fitness magazines to promote a lifestyle of wellness. The work can range from demonstrating workout equipment to appearing in an ad for athletic apparel. The specific look can vary, from lean and defined to more muscular builds.
Plus-Size/Curve
The plus-size or curve modeling market has expanded significantly, with models working across fashion, commercial, and editorial settings. They represent sizes 12 and up, and while height standards can align with high fashion (5’8″ to 6’0″ for women), the emphasis is on a healthy, proportionate figure. Major agencies now have dedicated curve divisions, reflecting the growing demand for more representative faces in campaigns.
Parts
Parts modeling is a specialized field where only a specific body part is the focus, such as elegant hands, flawless feet, or expressive eyes. Hand models are booked for jewelry and nail polish ads, while foot models are used for shoe campaigns. This niche requires a well-proportioned and photogenic feature and the ability to maintain its appearance meticulously.
Petite
Petite modeling caters to models shorter than the standard high-fashion requirements, between 5’2″ and 5’7″. While they may not walk major fashion week runways, petite models find work in catalogs, commercials, and print ads where height is not a limiting factor. Some brands seek out petite models to showcase clothing lines designed for smaller frames, ensuring a better fit for their customers.
Develop Your Modeling Portfolio
Your portfolio is your resume in the modeling world, but you don’t need to spend a fortune when starting out. Agencies prefer to see you in a natural state first, so the initial step is creating “digitals” or “polaroids.” These are simple, unedited photos that give agents a clear and honest look at your features.
To take effective digitals, stand against a plain, neutral-colored wall and use natural light from a window, as it’s the most flattering. Avoid direct, harsh sunlight. Wear simple, form-fitting clothing, such as a tank top with skinny jeans or a swimsuit, to clearly show your body shape. For women, light, minimal makeup is best, and hair should be pulled back from the face in some shots and worn down in others.
These images can be taken by a friend using a smartphone, as a professional photographer is not necessary at this stage. The goal is to present a blank canvas so agents can envision you in various campaigns. The necessary shots for your digitals include:
- A clear headshot, both smiling and not smiling
- A three-quarter body shot
- A full-length body shot from the front
- Profile shots showing the left and right sides of your face and body
Once you gain experience or if an agency requests it, you can invest in professional photos. These are often called “test shoots” and are collaborations with photographers to build both of your portfolios. A strong portfolio for a beginner might include 10 to 20 of your best images, showcasing a range of expressions and styles. Your initial submission, however, relies on the honesty of your digitals.
Find and Approach Reputable Agencies
With your initial photos ready, the next step is getting them in front of the right people. Research and approach reputable modeling agencies that align with your look and desired modeling type. The two primary methods for contact are online submissions and open calls.
Most agencies have a submissions section on their website, which is the most direct way to apply. You will fill out a form with your basic information, including measurements, shoe size, and hair and eye color, then upload your digitals. Follow the agency’s specific guidelines carefully, as failing to do so may result in your application being overlooked.
Open calls are specific times when agencies meet with aspiring models in person. You can find information about these on agency websites or social media pages. For an open call, dress simply, similar to how you would for your digitals. Bring your photos with you, either as prints or on a tablet, for a brief meeting where an agent can see your look in person.
Before submitting, research each agency thoroughly. Look at the models on their roster to see if they represent people with a look similar to yours. Checking their social media also reveals the kind of work their models are booking. This helps you identify agencies that are a good fit and avoid illegitimate operations.
How to Avoid Common Modeling Scams
The modeling industry can attract fraudulent companies, so knowing the red flags of common scams is important for protecting yourself. The most significant indicator of a scam is any request for upfront payment. Legitimate agencies make money by taking a commission, around 20%, from the jobs they book for you and do not charge representation fees.
Be wary of any “agency” or “scout” that asks you to pay for expensive photoshoots, classes, or website placements with the promise of representation. These are not necessary investments. A reputable agency invests in you, sometimes covering the costs of initial test shoots, which they may later recoup from your earnings.
Other warning signs include high-pressure tactics, guarantees of work, and a lack of a professional online presence. Scammers might pressure you to sign a contract on the spot or make offers that sound too good to be true. Always research any company thoroughly by checking for online reviews, a physical office address, and a professional website. Trust your instincts if a situation feels uncomfortable or unprofessional.
Cultivate Essential Modeling Skills
Getting signed by an agency is just the beginning, as a sustainable career requires professional skills that go beyond your look. Modeling is a performance-based job, and your ability to deliver in front of the camera or on the runway determines your long-term success. Practice is a major component of this development.
Spend time in front of a mirror or camera practicing your poses and expressions. Study the work of established models in magazines and online to understand how they use their bodies to create compelling images. If you are interested in runway modeling, practice your walk, as a strong, confident walk is a learned skill. This practice will help you perform under pressure during a photoshoot or show.
Beyond technical skills, professionalism is required. This means being punctual for every casting and job, communicating effectively with agents and clients, and maintaining a positive, resilient attitude. The industry is competitive, and you will face rejection. The ability to handle criticism gracefully and remain persistent is a trait that separates successful models from those who give up.