A professional headshot is an aspiring model’s primary marketing tool. It serves as the first introduction to agencies, casting directors, and clients, conveying a model’s potential and professionalism. This single image is a visual resume that can open the door to the competitive world of modeling.
What Makes a Good Modeling Headshot
A modeling headshot is specifically designed to showcase a model’s facial features as a versatile canvas. The primary objective is to present a clear and accurate representation of the model’s face, bone structure, and skin.
Key characteristics include clean, simple backgrounds that prevent any distractions from the subject. Excellent lighting is used to define the jawline, cheekbones, and overall facial structure. The look itself should be natural, avoiding heavy makeup or overly stylized hair that could obscure the model’s true appearance.
Within modeling, there is a distinction between commercial and editorial headshots, and having both demonstrates range. A commercial headshot features a warm, friendly smile, projecting an approachable image suitable for mainstream advertising. Conversely, an editorial or fashion headshot is more serious or artistic, aligning with high-fashion aesthetics.
Finding the Right Photographer
A photographer who specializes in modeling headshots is necessary, as general photographers may not understand the industry’s specific requirements. The search should focus on professionals whose work aligns with industry standards. Reputable modeling agencies often provide a list of recommended photographers, which is a reliable starting point.
Beyond agency referrals, aspiring models can find photographers through industry-specific platforms and social media. Websites like Model Mayhem connect models with photographers. A more curated approach involves using Instagram with targeted hashtags, such as #[yourcity]modelphotographer, to find local specialists. Scrutinize portfolios to ensure they are filled with high-quality modeling headshots, not other photography genres.
Before booking a session, have a consultation. Ask about package details, such as the number of looks and edited photos included, and the turnaround time for receiving the final images. Inquiring about their policy on hair and makeup artists is also relevant, as some photographers have in-house teams they prefer to work with.
Preparing for Your Photoshoot
Wardrobe
Wardrobe selection for a headshot should be simple and strategic. Bring a variety of tops with different necklines, such as crewnecks, V-necks, and tank tops, to create different looks. Solid, neutral colors are recommended, as they keep the focus on your face. Avoid busy patterns, large logos, or distracting graphics, and keep jewelry minimal.
Hair and Makeup
The standard for modeling headshots is a “clean beauty” look, meaning makeup should be minimal to enhance natural features rather than conceal them. A professional makeup artist (MUA) who specializes in headshots will understand how to apply camera-ready makeup that appears natural. If doing your own makeup, focus on evening out skin tone, grooming eyebrows, and adding a touch of mascara. Hair should be clean, neat, and styled simply.
Physical Prep
In the week leading up to the shoot, prioritize getting adequate sleep to avoid dark circles under your eyes. Staying well-hydrated by drinking plenty of water will help your skin look its best. Avoid trying new skincare products or getting facial treatments too close to the shoot day, as this can lead to unexpected irritation or breakouts.
Mental Prep
Practice a range of expressions in the mirror, from subtle smiles to more serious and intense looks, to understand what feels most natural. Arriving at the shoot with a few poses in mind can help you feel more prepared. Be ready to take direction from the photographer.
What to Expect During the Session
A headshot session is a collaborative process between the model and the photographer. Upon arrival, the photographer will discuss the plan for the shoot, including the different looks and expressions you want to capture. They will have the lighting and background set up to create the desired mood and style for your headshots.
Throughout the session, the photographer will provide direction on posing, angles, and expression. They will guide you on small adjustments, such as chin placement, shoulder angles, and where to direct your gaze, to capture the most flattering images. Listen to their instructions while also communicating your own ideas or comfort levels.
You will likely move through several outfits and lighting setups. The photographer will take many shots for each look, allowing you to experiment with different micro-expressions. The goal is to connect with the camera and let your personality come through.
Selecting and Using Your Final Images
After the photoshoot, the photographer will provide a proof gallery containing all the viable images from the session. Look for images where you appear confident, your expression is engaging, and the photo looks like you on your best day. Choose a few different expressions to show your versatility to agents and clients.
Retouching is a standard part of the process, but it should be used to enhance, not alter, your appearance. Appropriate retouching includes removing temporary blemishes, stray hairs, or slight skin discoloration. It should not involve changing your core features, such as the shape of your face, nose, or permanent marks like moles.
Once you have your final, retouched headshots, they become your primary marketing tools. These images are used to create a composite card (comp card), which features a headshot on the front and a variety of other shots on the back. Your headshots will also be the main feature of your online modeling portfolio and will be used for submissions to agencies and casting calls.