Delegating administrative access to a LinkedIn Company Page is a necessary function for organizations managing their brand presence effectively. As marketing and talent acquisition efforts grow, the responsibility for content creation, engagement, and performance analysis must be distributed among trusted team members. Granting access ensures a seamless flow of operations, allowing multiple individuals to contribute without sharing login credentials. This guide provides instructions for navigating the administrative tools, defining the appropriate level of access, and maintaining secure oversight of your organization’s profile.
Defining the Different LinkedIn Page Roles
Administrative roles on a LinkedIn Company Page are structured to allow for a precise division of labor. This structure ensures team members only have the permissions necessary for their specific tasks. Understanding the scope of each designation prevents accidental changes to page settings and helps maintain security. Assigning the least restrictive role required for a job is a standard practice for managing digital assets.
Super Admin
The Super Admin role is the highest level of authority, granting full control over the entire Company Page. A person in this role can manage all aspects of the page, including editing core company details, posting content, viewing analytics, and adding or removing other administrators. Only the page creator automatically receives this status. It is the only role with the ability to deactivate the page entirely.
Content Admin
A Content Admin is responsible for the day-to-day engagement and publishing schedule of the page. Individuals with this access can create and manage organic content, including updates, events, and job postings tied to the page. This role is ideal for social media managers and content specialists who focus on brand voice and audience interaction. They do not require access to sensitive settings or administrative lists.
Analyst
The Analyst role is intended for individuals who need to monitor the page’s performance without making any changes to its content or configuration. Access is limited to viewing the page’s analytics and performance data. This role allows marketing analysts or executives to track audience growth, content metrics, and engagement statistics using the platform’s built-in tools.
Recruiter Admin
Recruiter Admin access specifically pertains to managing features related to talent acquisition, such as the Career Page tab and associated job postings. This function requires the organization to utilize LinkedIn’s paid Recruiter and Career Page products. The role allows human resources professionals to oversee the company’s recruitment brand and manage the visibility of open roles.
Paid Media Admin
The Paid Media Admin role is separated from general page management because it directly involves financial transactions for advertising campaigns. A person with this access can create and manage sponsored content campaigns. This role is necessary for advertising specialists who link the Company Page to a LinkedIn Ad Account to run paid promotions.
Necessary Prerequisites Before Adding an Admin
Before initiating the process of granting administrative access to another person, the current administrator must confirm a few preliminary requirements are met. The person performing the addition must already possess Super Admin status on the Company Page. Without this highest level of permission, the option to manage other administrators will not be available.
The individual being added to the administrative list must also have an active, personal LinkedIn profile. An administrator cannot be added using a generic or non-existent profile, as the platform links administrative access directly to a specific member’s account. It is also recommended that the current Super Admin be a first-degree connection with the person they intend to add.
If the Super Admin is not connected to the prospective admin, they may need to search using the person’s full name and current company to correctly identify the profile. Verifying the exact profile before proceeding is important, as selecting the wrong individual will grant access to an unintended person. Meeting these preconditions ensures the administrative change can be completed smoothly and securely.
Step-by-Step Guide to Granting Admin Access
The process for adding a new administrator begins from the Company Page interface, accessible after logging into the personal LinkedIn account with Super Admin privileges. Once on the page, the administrator must locate the Admin Tools dropdown menu, typically situated in the upper right-hand corner of the page. Selecting this menu reveals a list of management options.
From the list of available tools, the administrator should click on Manage Admins to open the dedicated control panel for page access. This action displays a list of all current administrators and their assigned roles. Within the Manage Admins section, click the action button labeled + Add admin to initiate the process of adding a new individual.
A search bar will appear, prompting the administrator to type the name of the member they wish to add. As the name is typed, LinkedIn’s search functionality will populate matching profiles, allowing the Super Admin to select the correct individual. After selecting the person, the system requires the Super Admin to designate the specific role they will hold, choosing from the options like Content Admin, Analyst, or Super Admin.
Careful consideration should be given to the role selection at this stage to prevent over-permissioning the new admin. Once the appropriate role is chosen, the final step involves clicking the Save or Add button to confirm the action. The newly added administrator will then receive a notification on their LinkedIn profile, confirming their new level of access to the Company Page.
Managing and Revoking Existing Page Roles
Maintaining an accurate and secure list of administrators requires periodically reviewing and adjusting the access levels of existing team members. The management of current roles is handled within the same Manage Admins panel used for initial delegation. To access this panel, the Super Admin navigates to the Company Page, selects Admin Tools, and clicks Manage Admins.
The resulting screen displays every individual who currently holds an administrative role, along with their specific designation. To modify a person’s permissions, the Super Admin locates the individual’s name and selects the option to edit their assigned role. This action allows a role to be changed, such as promoting a Content Admin to a Super Admin, or demoting them to an Analyst role if responsibilities have shifted.
Revoking access entirely follows a similar procedure and is necessary when a team member’s involvement with the page ends. To remove an administrator, the Super Admin finds the person’s name and selects the option to delete or remove their access, often represented by a trash can icon. Confirming this action immediately removes all administrative privileges from the individual’s personal account, ensuring they can no longer interact with the Company Page tools.
Security and Best Practices for Page Administration
A foundational best practice for Company Page security involves limiting the number of Super Admins to only two trusted individuals within the organization. Restricting this full-control access minimizes the potential for accidental errors or unauthorized changes to the page’s core settings and admin lists. The two individuals should ideally be a primary manager and a trusted backup, ensuring continuity of access even during staff changes.
Implementing a strategy of role delegation is an effective way to enforce a separation of duties across the team. By assigning specific roles like Content Admin or Analyst, the organization ensures that a person can only perform the tasks necessary for their function. This prevents a content creator from accidentally altering the page’s contact information and significantly reduces the risk of human error affecting sensitive areas of the profile.
Regularly auditing the list of administrators, perhaps on a quarterly basis, is a proactive measure for maintaining security and efficiency. During this review, the Super Admin should confirm that every person listed still requires the access they possess. A procedure must also be established for the immediate revocation of access upon an employee’s departure. Maintaining a clean, current list of administrators is the best defense against unauthorized access.