A pinned post on a Facebook Business Page is content that an administrator chooses to display permanently at the very top of the page’s timeline, regardless of its original publication date. This feature overrides the standard chronological feed order, ensuring the designated post does not get pushed down by newer content. The primary function of a pinned post is to maintain immediate visibility for important messages or media, making it the first thing a visitor sees when landing on the page.
Strategic Reasons to Pin Posts
The pin feature allows a business to control the initial narrative visitors encounter. Content that is timely, highly relevant, or designed for long-term reference is best suited for this prominent position. For instance, posts announcing a current sales promotion, a limited-time offer, or a specific event date should be pinned to maximize exposure during the active period.
Businesses also use this space to highlight evergreen content, such as a video detailing the company’s mission or an overview of their core services. Other effective uses include pinning posts that contain frequently requested information, like updated store hours, contact details, or a link to an FAQ page. Pinned posts are also useful for communicating sudden, operational changes, such as a temporary closure or an unexpected service interruption.
Step-by-Step Guide to Pinning a Post
The process for pinning a post is typically executed from the desktop interface. First, ensure you are interacting as your Business Page and not your personal profile by using the profile switcher tool. Navigate to the main Page timeline where your posts are displayed.
Scroll through your published content until you locate the specific post you wish to elevate. Locate the three horizontal or vertical dots menu, which represents the post’s configuration settings, typically found in the upper right-hand corner of the post. Clicking this icon opens a drop-down menu containing several actions.
Within this menu, look for the option labeled “Pin to top of page” or “Pin post.” Selecting this option executes the command, and Facebook usually provides a confirmation message. To confirm the action, refresh the page; the selected post should now appear as the very first item in your feed, marked with a small pin icon or a “Pinned Post” label.
Managing and Updating Your Pinned Post
Only one standard post can be pinned to the top of the timeline at any given time. Selecting a new post to pin automatically unpins the previously pinned content, replacing the older item with the new one.
The process for removing a post is straightforward. Locate the currently pinned item on your page and click the three-dot menu to access the configuration options again. The menu will feature the inverse command, typically labeled “Unpin from top of page.” Selecting this option immediately removes the post, causing it to revert to its original place in the chronological feed based on its publication date.
Businesses should establish a review cycle for their pinned content, checking its relevance at least once a week. If a promotion has ended or an announcement is no longer timely, the post should be unpinned or replaced. Regular updates prevent page visitors from seeing outdated content, maintaining the page’s professional appearance.
Common Issues and Platform Variations
Users sometimes encounter difficulty pinning a post because they are viewing their Page while logged in as their personal profile, which restricts administrative actions. On the mobile app, the steps are functionally identical to the desktop process, though the three-dot menu may be positioned slightly differently depending on the device’s screen size.
When managing the page through the Meta Business Suite or Creator Studio, the pinning functionality is usually accessed by navigating to the “Posts” section and selecting the post from the list. The menu option to pin or unpin the content is then available from the post’s settings menu within that management interface.
Facebook also offers a separate feature called the “Featured” section, which appears near the top of the page and allows for the display of multiple items, sometimes up to six. This can be confused with the single pinned post, which remains a singular, dedicated feature at the top of the main timeline feed.