Amazon lets professionals sell local services directly to customers through its platform, covering everything from home cleaning and plumbing to pet grooming and computer repair. The program works similarly to selling physical products: you create listings, customers find and book you, and Amazon takes a referral fee of 20% on each job. Getting set up requires an application, proof of insurance, and in many cases professional licensing for your trade.
Which Services You Can Sell
Amazon organizes its service marketplace into five broad categories: Home Services, Consumer Electronic Services, Health and Beauty Services, Vehicle Services, and Pet Services. Within those categories, the list of accepted professions is extensive. Popular options include home cleaners, handymen, electricians, plumbers, HVAC specialists, painters, carpet cleaners, lawn maintenance specialists, pest control specialists, assemblers, locksmiths, and movers.
The platform also accepts less obvious professions. You can list yourself as a personal trainer, makeup artist, hair stylist, pet groomer, pet walker, auto detailer, auto mechanic, computer repair technician, data recovery specialist, mobile device technician, tailor, or watchsmith. The broader primary professions list extends into areas like bookkeeping, event planning, copywriting, catering, photography, and even entertainment services like DJs and bands.
If your profession falls into a licensed trade (electrician, plumber, HVAC, pest control), expect Amazon to verify that you hold the appropriate credentials for your area before approving your application.
What It Costs
Amazon charges a 20% referral fee on each completed service, with a minimum of $0.30 per transaction. There is no monthly subscription fee specifically for services, though you will need a Professional selling account on Amazon if you are listing through Seller Central. On a $200 cleaning job, for example, Amazon keeps $40 and you receive $160. That 20% cut covers your placement on the Amazon marketplace, payment processing, and access to Amazon’s customer base.
Factor this fee into your pricing from the start. If you normally charge $150 for a job, you will need to list at roughly $188 to net the same amount after Amazon’s cut. Many service providers treat the referral fee as a marketing expense, since Amazon handles customer acquisition.
Insurance Requirements
You need commercial general liability insurance before Amazon will approve your account. The minimum coverage is $1 million per occurrence, meaning the policy must pay up to that amount for all claims arising from a single incident. Your deductible cannot exceed $10,000, and your insurer must carry a financial strength rating of at least S&P A- or AM Best A-. Amazon also requires that “Amazon.com Services LLC” and its affiliates be listed as additional insured parties on your policy.
Amazon may request proof of insurance within 30 days of your application. You upload your certificate of insurance through the Business Insurance page in Seller Central as a PDF or Word document. The upload form asks for your insurer’s name, your business name, the policy number, and the policy start and end dates.
If you do not already carry this level of coverage, expect to pay anywhere from a few hundred to a couple thousand dollars per year depending on your trade and risk profile. Amazon offers an Insurance Accelerator program that connects sellers with participating insurers, which can simplify the shopping process.
How to Apply
Start at Amazon’s professional services seller page, where you will select your primary service category and specific profession. The application asks for basic business information: your legal business name, contact details, service area, and the types of jobs you perform. You will also need to provide your tax identification number.
After submitting the initial application, Amazon reviews your credentials. For licensed trades, you will need to upload copies of your professional licenses. All applicants go through a background check process. Amazon uses these checks to verify that service providers meeting customers in their homes or businesses have clean records.
Once approved, you create service listings in Seller Central. Each listing describes a specific service (for example, “two-hour deep cleaning” or “TV wall mounting”), sets a fixed price or price range, and defines the service area by zip code. Customers in your area then see your listing alongside product results or on dedicated service pages.
Setting Up Your Listings
Your service listings function like product listings on Amazon. Each one needs a clear title, a description of exactly what is included, the price, and the estimated duration of the job. Be specific about scope. A listing titled “Furniture Assembly, Up to 2 Hours” sets clearer expectations than “General Handyman Services.”
Amazon customers are used to comparing options side by side, so your listing needs to stand out on detail and value. Include what materials or tools you bring, what the customer needs to provide, and any limitations (such as maximum square footage for a cleaning service or weight limits for a mounting job). Clear scope descriptions reduce disputes and negative reviews later.
Pricing can be flat rate or tiered. Many successful service providers offer multiple listing tiers, like a basic cleaning at one price and a deep cleaning at a higher one. This gives customers options and increases your average booking value.
How Customers Find and Book You
Customers discover your services in several ways. Some find them while browsing products, since Amazon often suggests installation or assembly services alongside items like TVs, furniture, and smart home devices. Others search directly for services in their area. Amazon matches customers to providers based on zip code, availability, and ratings.
When a customer books your service, you receive the order through Seller Central and coordinate the appointment. Amazon handles payment, so you never need to collect money on-site. After the job, the customer can leave a review and star rating. These reviews are critical to your visibility on the platform. Providers with higher ratings and more reviews get placed ahead of competitors in search results.
Getting Paid
Amazon deposits your earnings into your bank account on the same schedule as product sellers, typically every two weeks. The referral fee is deducted automatically before your disbursement, so you receive the net amount. You can track your earnings, pending orders, and fee breakdowns in the Payments section of Seller Central.
Building a Strong Reputation
Your reviews on Amazon carry enormous weight because the platform’s entire shopping experience is built around social proof. A few early strategies help you build momentum. Respond to booking requests quickly, since Amazon tracks your response time and factors it into your placement. Show up on time and communicate proactively if anything changes. After completing a job well, a polite verbal reminder that you would appreciate a review on Amazon goes a long way.
Amazon holds service providers to a high performance standard. If your cancellation rate climbs too high or your ratings drop below acceptable thresholds, Amazon can suspend or remove your listings. Treat every job as an audition for the next one. The providers who do best on the platform tend to be those who already run tight operations offline and use Amazon as an additional channel rather than their only source of bookings.