The LEGO Group employs thousands of people across design, engineering, manufacturing, marketing, retail, and technology roles in more than 20 countries. Getting hired depends on which type of role interests you, since the path to becoming a set designer looks very different from landing a software engineering position or working as a Master Model Builder at a theme park. Here’s how each route works and what you’ll need.
Where LEGO Hires
LEGO’s global headquarters is in Billund, Denmark, and that’s where the largest concentration of design and corporate roles sits. In the United States, the company operates offices in Enfield, Connecticut and Los Angeles, California, along with a manufacturing facility in Colonial Heights, Virginia. Other major hubs include London, Prague, Shanghai, Singapore, Tokyo, and Sydney. Manufacturing plants also run in Mexico, Hungary, and the Czech Republic.
Most open positions are listed on LEGO’s careers page at lego.com/careers, where you can filter by location, job category, and experience level. Roles span a wide range: supply chain, finance, human resources, retail store management, legal, data science, marketing, and more. If you don’t live near a hub, remote and hybrid arrangements exist for some positions, but many roles, especially in design and manufacturing, require you to be on-site.
Becoming a LEGO Set Designer
Design roles are the most competitive positions at the company and the ones people most often dream about. LEGO typically recruits designers from toy design or industrial design backgrounds, so a bachelor’s degree in one of those fields gives you the strongest starting point. That said, the company has also hired passionate adult fans of LEGO (known in the community as AFOLs) who have no formal design training but demonstrate exceptional building skill.
Every applicant must submit a portfolio with a visual representation of their work. If you’re coming from a design program, that means your best school and professional projects. If you’re coming from the fan community, your portfolio can be photographs of original LEGO models you’ve built. Either way, the portfolio is the first filter, so it needs to show creativity, technical skill, and range.
Beyond raw building talent, LEGO looks for a specific personality blend. Hiring managers want people who can follow a structured product development process from start to finish, meeting deadlines and working within the constraints of manufacturing. But they also want someone who hasn’t lost their sense of play, someone genuinely motivated by the idea of creating toys that spark a child’s imagination. During interviews, expect questions that probe both your professionalism and your inner child.
Building Your Portfolio Without a Design Degree
If you don’t have a formal design background, focus on building an impressive body of original LEGO creations. Share your work on platforms like Flickr, Instagram, or the LEGO Ideas community, where standout builders regularly attract attention. Participating in LEGO fan conventions and building competitions also helps you develop skills and visibility. Some designers hired by the company were first noticed through their fan builds, so treat your hobby portfolio as seriously as a professional one.
Working as a Master Model Builder
Master Model Builders are the resident LEGO experts at Legoland Discovery Centers and Legoland theme parks, which are operated by Merlin Entertainments rather than the LEGO Group directly. Their job includes designing and constructing large-scale display models, maintaining existing builds, running workshops for visitors, doing media appearances, and participating in events.
These positions are typically filled through a competition called “Brick Factor.” Candidates go through three rounds of timed building challenges in front of a panel of judges. The challenges test speed, creativity, and storytelling ability under pressure. Brick Factor events are announced locally when a Legoland location has an opening, so keep an eye on Merlin Entertainments’ job listings and the social media accounts of your nearest Legoland park or Discovery Center.
This is a very different career path from a corporate set designer in Billund. Master Model Builders work in a public-facing, entertainment-driven environment. Strong communication skills and comfort interacting with children and families matter just as much as building ability.
Digital and Technology Roles
LEGO has invested heavily in its digital side, and tech roles now make up a significant portion of open positions. The company’s Digital Technology division covers several teams, each with distinct focus areas:
- Software engineering and digital products: Building the websites, apps, and digital play experiences that reach millions of users. Teams work in agile environments with dedicated support for architecture, engineering, design, and program management.
- Data science and AI: The company runs a Center of Excellence for data science and AI, focused on unlocking value from data across the entire organization through a centralized data platform and governance framework.
- Gaming and digital experiences: Creating the games and interactive experiences tied to LEGO brands, from mobile titles to console releases.
- Digital security: Assessing cyber risks, detecting threats, and building tools to protect LEGO’s infrastructure.
- Infrastructure and cloud platforms: Supporting everything from factory operations to e-commerce through backend systems and cloud architecture.
- Marketing technology: Developing the tools that deliver digital content, 3D brick models, and experiences to fans worldwide.
For these roles, LEGO recruits from the same talent pool as any major tech company. Relevant degrees in computer science, data science, information security, or related fields are typical requirements. Experience with agile development, cloud platforms, and modern programming languages will appear in most job descriptions. A passion for the LEGO brand helps, but technical qualifications carry the most weight here.
Manufacturing and Operations Jobs
LEGO’s factories in Denmark, Hungary, the Czech Republic, Mexico, China, and Virginia employ large numbers of people in production, quality control, logistics, and supply chain management. These roles range from machine operators and warehouse workers to process engineers and production managers. Factory positions are often the easiest entry point into the company because they have higher volume hiring and don’t always require specialized degrees. Check the careers page filtered by the manufacturing locations nearest to you.
What the Application Process Looks Like
For most corporate and tech roles, you’ll apply online through the LEGO careers portal. The process generally involves submitting your resume, completing an initial screening (often a phone or video call with a recruiter), followed by one or more interviews with the hiring team. Design roles add the portfolio review as an early step. Some technical positions include skills assessments or case studies.
LEGO receives an enormous volume of applications, especially for design and creative roles, so tailoring your resume to the specific job posting matters. Highlight relevant experience, but also demonstrate genuine engagement with the brand if you have it. Having built LEGO Ideas projects, participated in fan communities, or contributed to LEGO-adjacent creative work can set you apart from equally qualified candidates.
Pay and Benefits
LEGO positions each role within a defined salary range, benchmarked against comparable positions across all industries in the local market and reviewed regularly. On top of base salary, the company runs a global bonus program.
The benefits package stands out in a few areas. Primary caregivers receive 26 weeks of paid parental leave at full pay, while secondary caregivers get 8 weeks at full pay. Parents decide among themselves who takes which role. The company also offers up to four weeks of paid leave for caregiving when a family member is seriously ill.
Then there’s the culture. LEGO leans hard into its “play” philosophy internally, not just in its products. The company runs an annual Play Day where employees worldwide pause regular work to connect, build skills, and have fun together. Leadership development is structured around what LEGO calls the “Leadership Playground,” a framework designed to encourage experimentation and exploration regardless of seniority. Offices are filled with LEGO bricks, and building during meetings or breaks is common rather than quirky.
Getting Noticed Before You Apply
For creative and design-track roles, visibility in the LEGO fan community gives you a genuine advantage. Submit original designs to LEGO Ideas, where fan creations that receive 10,000 supporter votes get reviewed for potential production as official sets. Even if your project doesn’t become a product, reaching that threshold demonstrates both creative ability and community engagement. Attend LEGO fan events, contribute to collaborative builds, and document everything with high-quality photos. Designers at LEGO have said publicly that they watch the fan community for talent.
For corporate, tech, and operations roles, the standard job-search strategies apply. Network on LinkedIn with current LEGO employees, attend industry events where LEGO recruiters are present, and make sure your online professional presence reflects the skills listed in the job postings you’re targeting. Internship programs exist at several LEGO locations and can serve as a pipeline into full-time positions, particularly for students in engineering, business, or design programs.