Receiving a job offer begins a new phase in the hiring process that can involve negotiation. A counter offer is a common tool in this discussion, allowing you to propose adjustments to the initial terms for an agreement that benefits both you and your future employer.
Deciding If You Should Counter Offer
Before responding, determine if a counter offer is the right move. A strong reason to negotiate is when the proposed salary falls below the average market rate for the role in your area. It is also appropriate to counter if the job’s scope has expanded beyond what was discussed during interviews, implying greater responsibility.
Countering may not be advisable in some situations. If a company states the offer is their best and final, pressing the matter could be perceived negatively. For many entry-level positions, salaries are standardized, leaving little room for negotiation. The primary risk is that the employer could rescind the offer, though this is uncommon when the counter is professional.
What to Include in Your Counter Offer
Your negotiation can extend beyond the base salary to the total compensation package. A comprehensive counter offer considers several elements that contribute to your job satisfaction and financial well-being.
- Base Salary: The most frequently negotiated item. Your request for a higher salary should be grounded in research.
- Signing Bonus: A one-time payment upon joining. It can offset bonuses left behind or bridge a gap if the company cannot meet your salary request.
- Performance Bonus Structure: You can negotiate the percentage of your salary eligible for a bonus or the specific metrics that trigger a payout.
- Paid Time Off (Vacation Days): Requesting additional paid time off is reasonable if the standard allotment is less than you currently have or is below the industry standard.
- Job Title: A title reflects your seniority. If your experience warrants a higher-level title, such as “Senior,” this is a valid point of negotiation.
- Flexible Work Arrangements: The ability to work from home, either fully or partially, is negotiable. You can discuss the specifics of a hybrid or remote arrangement.
- Professional Development Stipend: Companies often fund courses or certifications. You can negotiate the amount of this stipend or the types of programs it covers.
- Start Date: The proposed start date is negotiable. You may need more time to transition from your current role or take a break between jobs.
Preparing Your Justification
A strong counter offer is built on research and a clear understanding of your value. Before presenting your request, gather evidence to build a logical case based on facts, not personal financial needs.
Research your market value using online salary aggregators and industry-specific reports. These resources provide data on compensation packages for your role, industry, and location. Be prepared to justify where you fall within that range based on your expertise.
Document your unique qualifications and accomplishments. Review the job description and connect your skills to the company’s needs. Quantify past successes, such as “increased sales by 15%,” to demonstrate the value you will bring.
How to Write and Send Your Counter Offer
The delivery of your counter offer is as important as its content. Your communication should be professional and maintain a positive tone. The standard method is an email to the hiring manager or recruiter who extended the original offer.
Your email should follow a clear structure. Begin by expressing gratitude for the offer and reiterating your excitement about the opportunity. This sets a positive tone before you state that you would like to discuss a few aspects of the offer.
Present your counter offer directly. State the specific figures or terms you are proposing, such as a revised base salary. Follow this with a brief justification based on your research. For example: “Based on my research of the market rate and my ten years of experience, I propose a base salary of [amount].”
Conclude the email on a collaborative note. Express your flexibility and willingness to discuss the matter further. Reiterate your enthusiasm for the role and the company to leave the door open for a positive negotiation.
Navigating the Potential Outcomes
After sending your counter offer, the employer will need time to consider it. Manage your expectations by understanding the possible responses. The outcome will fall into one of three categories, and being prepared allows you to respond professionally.
One outcome is that the employer accepts your counter offer without changes. If so, reply promptly, express gratitude, and formally accept the revised offer. Another response is a new offer between your counter and their original proposal, which you will need to evaluate.
An employer might also reject your counter offer but hold the original offer open for you to accept. You must then decide if the initial terms are sufficient. A professional response is required whether you accept the original offer or decline and continue your job search.