20 Kantar Interview Questions and Answers

Prepare for the types of questions you are likely to be asked when interviewing for a position at Kantar.

Kantar is a global leader in data investment management, and as such, interviewers for the company will be looking to assess your skills and knowledge in this area.

To help you prepare, we’ve compiled a list of some of the most common Kantar interview questions, along with sample answers to help you stand out from the competition.

Kantar Interview Process

The interview process at Kantar can vary depending on the position you are applying for. However, most positions will require at least two rounds of interviews, with some requiring a third round. The first round is usually a phone screen with a Talent Acquisition Consultant, followed by a meet and greet interview with members of the team you would be working with. If all goes well, you will then be asked to complete a case study and present it to the team in the third round of interviews. For some positions, like Designer, you may be asked to do a technical project as part of the interview process.

Common Kantar Interview Questions

1. Why do you want to work at Kantar?

This question can help the interviewer get to know you better and understand why you are a good fit for Kantar. Use your answer to highlight any personal or professional qualities that align with Kantar’s values, mission statement or goals.

Example: “I want to work at Kantar because I am passionate about data analytics and how it can be used to make informed decisions. I believe in Kantar’s mission of helping clients make smarter business decisions by providing them with insights from their data. I also think Kantar is an innovative company that offers its employees many opportunities for growth and development.”

2. What do you think is the most exciting thing happening in data right now?

This question is a great way to show your passion for data and the industry. It also allows you to share some of your knowledge about what’s happening in the field. When answering this question, try to focus on something that relates to Kantar or WPP.

Example: “I think one of the most exciting things happening right now is the rise of artificial intelligence in data collection. I’ve seen firsthand how AI can help us collect more accurate information than ever before. This technology has allowed me to be more efficient at my job and helped me learn new skills.”

3. How would you handle a situation where a client was not happy with your work?

This question can help the interviewer understand how you handle conflict and criticism. It’s important to show that you’re willing to take responsibility for your work, even if it doesn’t meet a client’s expectations.

Example: “I would first ask them what they were unhappy with so I could better understand their concerns. Then, I would try to find out why they felt this way. If there was something I could do differently in the future, I would offer to make changes or redo the project at no additional cost. If there wasn’t anything I could do about the situation, I would apologize and explain that I did my best.”

4. How has your past experience prepared you for this job?

This question is an opportunity to highlight your relevant skills and abilities. When answering this question, it can be helpful to include a specific example of how you used your past experience to help solve a problem or achieve a goal.

Example: “My previous job as a marketing analyst for a small business helped me develop my data analysis and presentation skills. I was responsible for creating reports that showed the company’s sales trends and customer demographics. This information helped our team make decisions about which products to sell and where to advertise them.”

5. What are some tools that you’ve used in previous research projects?

This question can help the interviewer get an idea of your technical skills and how you apply them to projects. You can list some tools that you’ve used in previous research projects, such as:

Google Analytics
You can also mention any other relevant software or technology that you’re familiar with.

Example: “I have experience using SurveyMonkey for online surveys, Google Analytics for data analysis and reporting, Qualtrics for creating customized forms and collecting data from respondents and Kantar’s proprietary tool, K-Dash, for analyzing large amounts of data.”

6. Tell me about a time when you had to take on additional responsibilities outside of your role.

This question can help the interviewer get a better sense of your ability to take on additional tasks and responsibilities. Use this opportunity to showcase your problem-solving skills, time management abilities and willingness to learn new things.

Example: “When I first started my role as an account executive at my current company, I was also responsible for managing our social media accounts. This meant that I had to create content for both our website and our social media channels. While I enjoyed doing this, it did cut into some of my work hours. So, I decided to hire someone to manage our social media accounts so I could focus more on my primary job duties.”

7. What do you consider to be the most important skills and qualities needed for success as a research executive?

This question is your opportunity to show the interviewer that you possess the skills and qualities needed for success in this role. Use examples from your own experience or refer to a job description to highlight the most important skills and qualities of a research executive.

Example: “The most important skill I believe a research executive needs is strong analytical thinking, as it’s crucial to be able to analyze data and interpret results. Another important quality is communication, as you need to be able to communicate effectively with clients and colleagues to ensure everyone understands the information being presented.”

8. How would you use social media to develop a market research questionnaire?

Social media is a popular platform for many businesses to interact with their customers. Kantar uses social media as a way to collect data and information about consumers’ preferences, opinions and behaviors. Your answer should show the interviewer that you understand how to use social media effectively.

Example: “I would create a survey on Facebook or Twitter using an online tool like SurveyMonkey. I would then share it with my followers or friends who are part of my target audience. Once they complete the questionnaire, I can analyze the results and find out what products or services they prefer.”

9. Describe a difficult situation that you encountered during a project, how did you deal with it?

This question can help the interviewer understand how you respond to challenges and whether you have any experience working in a team.

Example: “In my last position, I was tasked with creating a campaign for a client that wanted to increase sales by 10% within six months. The problem was that we had no data on what their current sales were, so it was difficult to create an effective strategy. However, I worked with my team to develop a plan where we would use our existing data to predict the client’s sales based on similar companies. We then used this information to create a marketing campaign that helped the company achieve its goal.”

10. If hired, what kind of approach would you take when conducting market research surveys?

Market research is a key part of the data investment management process. The interviewer may ask this question to understand your approach to conducting surveys and how you would apply it in their organization. Use examples from previous experience to explain your survey methodology, including what steps you take when planning a survey and how you analyze the results.

Example: “I believe that market research should be conducted regularly to ensure accurate insights into consumer behavior. I would create a schedule for regular surveys based on specific goals or objectives. For example, if my goal was to increase sales by 10% within six months, I would conduct monthly surveys to measure our progress toward that goal. This way, we can adjust our marketing strategies as needed to reach our desired outcomes.”

11. Have you ever worked with clients who were unhappy with your work, how did you handle the situation?

This question can help the interviewer understand how you respond to challenges and whether you have any experience working with clients. Use your answer to highlight your problem-solving skills, ability to communicate effectively and willingness to learn from mistakes.

Example: “In my previous role as a marketing analyst, I worked on a campaign for a client who was unhappy with our work because they didn’t see an increase in sales after we implemented our strategies. After meeting with the client, I learned that their expectations were unrealistic and that we needed to implement different strategies to meet those expectations. We developed new strategies based on what the client wanted and saw an increase in sales within three months.”

12. What made you decide to become a consultant?

This question can help the interviewer get to know you better and understand why you chose this career path. It’s important to show that you’re passionate about your work, so try to include a few details about what inspired you to become a consultant.

Example: “I’ve always been interested in how people make decisions, especially when it comes to their finances. I started working as an accountant for a small business after college, but I quickly realized that I wanted to learn more about consumer behavior. So, I decided to pursue my master’s degree in marketing research and data analytics. Now, I’m excited to use my knowledge of accounting and finance to help businesses grow.”

13. Do you have any experience working in a team environment?

Working in a team environment is an important part of the job, and employers want to know that you can work well with others. If you have experience working in a team, describe your role and how you contributed to the group’s success. If you don’t have any experience working in a team, explain what you would do if you were put into a situation where you had to work with others.

Example: “I’ve worked in a team environment for most of my career, and I find it very beneficial to be able to bounce ideas off other people. In my last position, I was tasked with creating a new marketing campaign for one of our clients. My manager and I discussed different strategies we could use to reach our target audience. We decided on using social media as a way to promote the client’s products.”

14. What do you like most about consulting?

This question can help the interviewer get to know you as a person and understand what motivates you. Your answer can also show how passionate you are about your career, which can be an important quality in a consultant.

Example: “I love helping clients find solutions to their problems by using data analysis. I enjoy being able to use my analytical skills to solve complex issues for companies that need it most. It’s rewarding to see the impact of my work on businesses and organizations.”

15. Give an example of a time when you presented results from a survey.

This question is an opportunity to show your communication skills and how you can present information in a clear, concise way. When answering this question, it can be helpful to include the steps you took to create the presentation and what you learned from doing so.

Example: “In my last position as a market researcher, I was tasked with creating a survey that would help us understand our target audience’s opinions on a new product we were developing. After conducting the survey, I presented the results of the survey to my team and management. The presentation helped me identify some areas where we needed to make changes to the product before releasing it to the public.”

16. What’s something that you learned recently that surprised you?

This question can help the interviewer get to know you better and understand your thought process. It also helps them determine if you’re open to new ideas and willing to learn more about the industry. When answering this question, it’s important to be honest and highlight a positive trait that you’ve developed since learning something new.

Example: “I was surprised by how much I enjoyed working with data when I first started in my current role. I had always been interested in numbers and math, but I didn’t think I would enjoy analyzing large amounts of data as much as I do now. Now, I’m excited to dive into any project where there is data to analyze.”

17. What type of questions will you ask participants before beginning a focus group session?

The interviewer may ask this question to assess your ability to plan and execute focus group sessions. Use examples from past experiences where you organized focus groups, including the questions you asked participants before beginning a session.

Example: “I always begin a focus group by asking participants about their general knowledge of the product or service we’re researching. This helps me understand how much they know about the brand and what they expect from it. I also like to ask them about their current experience with the brand, as well as their expectations for future products or services. These two questions help me get an idea of who our target audience is and what they want from us.”

18. Describe a time when you created a presentation or report that included research findings.

This question can help the interviewer understand your presentation and report-writing skills. Use examples from previous jobs to highlight your ability to create professional presentations or reports that include data analysis, charts and graphs.

Example: “In my last role as a marketing analyst for a small business, I was tasked with creating a quarterly report on our company’s sales performance. The report included information about how we performed compared to our competitors in the same industry. I used data from our CRM system to analyze our sales performance over the past year and compared it to our competitors’ sales performance. This helped me identify areas where we could improve our sales performance.”

19. What qualifications/experiences make you well suited to consult companies?

This question is an opportunity to show the interviewer that you have a strong background in data analytics and can apply your knowledge to help clients. Use examples from your previous experience or education to highlight how you’ve helped companies use data to make decisions.

Example: “I have a bachelor’s degree in business administration with a concentration in marketing, which has given me a solid foundation in analyzing consumer behavior. I also completed an internship at Kantar where I learned about the different types of data collection methods and how they can be applied to real-world situations. This combination of academic and practical knowledge makes me well suited for this role.”

20. Give an example of a time when you took initiative, what happened?

This question is a great way to show your problem-solving skills and ability to take initiative. When answering this question, it can be helpful to describe a time when you took initiative in a situation that resulted in positive outcomes for yourself or others.

Example: “In my last position as an account executive, I noticed that one of our clients was experiencing issues with their website analytics reports. The client had been having these issues for several weeks, but they hadn’t reached out to us about them. After noticing the issue, I contacted the client to see if everything was okay. They informed me that they were having trouble accessing their reports. I worked with my team to fix the issue within 24 hours.”


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